ASEAN Flexible Packaging Market

ASEAN Flexible Packaging Market Report, By Product Type (Pouches, Bags, Wraps, Films, Others), Material Type (Plastic, Paper, Aluminum Foil, Biodegradable, Others), End-Use Industry (Food and Beverage, Healthcare and Pharmaceuticals, Personal Care and Cosmetics, Industrial and Retail, Others) - Country Stance, Competitive Tactics, and Forecast 2024-2032

Market Overview:

"The ASEAN flexible packaging market size reached US$ 6.5 billion in 2023. Looking forward, Reports and Insights expects the market to reach US$ 10.5 billion in 2032, exhibiting a growth rate (CAGR) of 5.5% during 2024-2032"

Flexible packaging is a dynamic and versatile solution revolutionizing the packaging industry. These products offer various advantages, including cost-effectiveness, lightweight design, and extended shelf life for a wide array of products, from food to pharmaceuticals. Flexible packaging can be tailored to meet specific branding and functional requirements, making these highly customizable. In the market, a diverse range of solutions caters to different needs. Stand-up pouches are ideal for liquids and snacks, while flat pouches are suited for dry goods. Barrier films provide superior protection against elements such as moisture and oxygen, preserving product quality. Also, eco-conscious consumers can opt for recyclable or compostable options, contributing to sustainability efforts. Flexible packaging continues to evolve, aligning with the demands of modern consumers for convenience, sustainability, and product freshness. It remains at the forefront of innovative packaging solutions.

The ASEAN flexible packaging market is registering steady revenue growth driven by increased consumption, technological advancements, and sustainability initiatives. As a cost-effective and versatile packaging solution, flexible packaging caters to various industries, from food to healthcare, which is one of the major factors driving market revenue growth. Its lightweight design reduces transportation costs and environmental impact. Advancements in materials and printing technologies have improved packaging aesthetics and functionality. Eco-friendly initiatives are driving development of recyclable and biodegradable options, aligning with the growing environmental consciousness of consumers. Comprehensive analysis and insights into this market reveal its potential. Factors such as the rise of e-commerce, changing consumer preferences, and demand for convenience contribute to revenue growth of the market.

ASEAN Flexible Packaging Market Report Overview:

The ASEAN flexible packaging market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. 

Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use. 

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. 

Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment and respective countries, as well as sub-segments and others. 

Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, research & development, strategies, product launches, agreements, expansion, mergers & acquisitions, and others.  

The ASEAN flexible packaging market research report is segmented on basis of product type, material type, end-use industry, packaging technology, packaging application, and countries. Country-wise segmentation includes Thailand, Indonesia, Vietnam, Philippines, Malaysia, Singapore, Myanmar, Cambodia, Laos, Brunei, and Timor-Leste.

ASEAN Flexible Packaging Market Trends and Drivers:

Sustainability Initiatives: A prominent factor driving revenue growth of the ASEAN flexible packaging market is increasing emphasis on sustainability. As environmental awareness continues to rise, both consumers and governments are pushing for eco-friendly packaging solutions. Flexible packaging manufacturers are responding by developing recyclable and biodegradable materials, aligning their products with sustainability goals. This shift towards greener options not only meets regulatory requirements but also appeals to environmentally conscious consumers, driving market revenue growth.

E-commerce Boom: Exponential growth of the e-commerce sector in ASEAN countries has had a transformative effect on packaging requirements. Flexible packaging is well-suited for the needs of online retail, offering benefits such as space efficiency, reduced shipping costs, and improved product protection during transit. This rise in e-commerce activities is a significant factors driving revenue growth of the ASEAN flexible packaging market, as businesses seek packaging solutions that meet the demands of digital shopping consumers.

Changing Consumer Preferences: Evolving consumer preferences play a pivotal role in the dynamic growth of the ASEAN flexible packaging market. Consumers favor packaging that aligns with their busy lifestyles, emphasizing convenience, portability, and portion control. Flexible packaging formats, including stand-up pouches and resealable bags, cater to these preferences. Manufacturers that adapt to these changing needs by offering innovative packaging solutions stand to benefit from increased sales and revenue growth.

Advancements in Technology: Technological advancements have boosted revenue growth of the flexible packaging industry. Innovations in printing and packaging machinery have led to more advanced and attractive packaging designs. High-quality graphics, vibrant colors, and interactive elements on packaging create a stronger visual appeal and enhance the overall consumer experience. As brands invest in these technologies to make their products stand out on the shelves, the market sees a positive impact on market revenue growth.

Expansion of the Food and Beverage Industry: The food and beverage sector in ASEAN countries is registering robust expansion, driven by factors such as population growth, urbanization, and changing dietary habits. Flexible packaging offers various advantages to this industry, including extended shelf life, improved product protection, and cost-effectiveness. As the demand for packaged food and beverages continues to rise, the flexible packaging market players benefits in terms of increased sales and revenue growth.

Government Support: Government initiatives and incentives have also contributed to revenue growth of the ASEAN flexible packaging market. Various governments in the region recognize the importance of a thriving packaging sector for economic development. To encourage investments and innovation, they offer supportive policies and incentives. These measures provide a conducive environment for flexible packaging manufacturers to expand their operations and product offerings, further boosting their presence in the market and positively impacting market revenue growth.

What Factors Are Restraining Growth of the ASEAN Flexible Packaging Market?

Despite the various positive factors and growth prospects in the market, some restraints and factors are having negative impacts on revenue growth. Some key factors include:  

Environmental Concerns: While sustainability initiatives are driving growth, environmental concerns are also posing challenges. The negative environmental impact of flexible packaging, including issues related to plastic waste, has led to increased scrutiny and stricter regulations. This can limit market growth as manufacturers need to invest in eco-friendly alternatives.

Cost Volatility: Fluctuations in raw material prices, especially in the petrochemical sector, impact the production costs of flexible packaging materials. These cost uncertainties can strain profit margins and affect market expansion.

Limited Recycling Infrastructure: Despite efforts to promote recyclability, lack of adequate recycling infrastructure in some ASEAN countries challenges the efficient recycling of flexible packaging materials. This can deter eco-conscious consumers and negatively impact market revenue growth.

Supply Chain Disruptions: Global events, such as the COVID-19 pandemic, have exposed vulnerabilities in supply chains. Disruptions in the supply of raw materials and logistical challenges can disrupt production schedules, leading to delays and potential revenue losses.

Regulatory Compliance: Compliance with evolving regulations related to packaging materials, labeling, and safety standards can be a significant burden for manufacturers. Meeting these requirements necessitates investments in research and development, testing, and compliance management, which can strain resources and lower revenue growth.

What are Some Opportunities for Leading ASEAN Flexible Packaging Manufacturers? 

Companies operating in the ASEAN flexible packaging market can leverage various opportunities and revenue streams to drive growth and profitability. Below are some avenues and insights:

Sustainable Packaging Solutions: As sustainability becomes a top priority, solutions providers can capitalize on rising demand for sustainable packaging materials. By developing and offering eco-friendly options such as recyclable, biodegradable, and compostable flexible packaging, providers can tap into a market segment driven by environmental consciousness.

Customization and Branding Services: Brands are continuously seeking ways to stand out on the shelves. Solutions providers can offer customization and branding services, enabling brands to create unique packaging designs that align with their identities. This includes high-quality printing, advanced graphics, and tailored packaging formats, all of which can command premium pricing.

Innovative Materials Development: Investing in research and development to create innovative packaging materials is a revenue-generating opportunity. For instance, developing advanced barrier films or high-performance laminates that enhance product protection and shelf life can attract brands looking for cutting-edge packaging solutions.

Digital Packaging Services: With the integration of digital technologies, solutions providers can offer digital packaging services. This includes digital design, prototyping, and 3D modeling, streamlining the packaging development process and improving efficiency. Such services are not only convenient but also cost-effective, making these an attractive revenue stream.

Supply Chain Optimization: Collaborating with brands to optimize their supply chains through packaging and logistical solutions presents a substantial opportunity. Solutions providers can offer services such as just-in-time inventory management, efficient transportation solutions, and packaging automation. These services not only enhance efficiency but also reduce costs for brands, creating a win-win scenario.

Market Research and Analysis: Solutions providers can diversify their offerings by providing market research and analysis services. By studying consumer preferences, packaging trends, and competitive landscapes, providers can equip brands with valuable insights. This data-driven approach guides brands in making informed packaging decisions, helping them stay competitive and innovative.

Country-wise Analysis of ASEAN Flexible Packaging Market:

Regional analysis of the ASEAN flexible packaging market reveals promising growth in key countries. Thailand, Indonesia, and Vietnam exhibit significant potential, driven by robust economic development and expanding consumer markets. These countries register increasing revenue due to rising demand for flexible packaging, particularly in the food and beverage sector. Recent developments emphasize sustainability, with a preference for eco-friendly materials and innovative designs. As these countries prioritize eco-consciousness and consumer convenience, solutions providers can leverage these trends to tap into a market certain for substantial growth of the ASEAN market.


Thailand accounts for a significantly large market share in the ASEAN flexible packaging market, driven by a robust economy and expanding consumer base. Revenue growth is considerable, primarily due to the food and beverage industry's increasing demand for flexible packaging. Consumers prefer convenient, eco-friendly packaging, prompting manufacturers to innovate. The industry is registering rapid growth, with advanced technologies and materials leading the way. Initiatives by the Thailand government to promote sustainable practices and investments in packaging innovation further support revenue growth of the market in this country. Thailand continues to be a key player determining the ASEAN flexible packaging market.


Indonesia is among the major players in the ASEAN flexible packaging market, with a robust market share and rapid revenue growth. Consumers in Indonesia exhibit high preference for flexible packaging due to its convenience and cost-efficiency. The industry is registering steady growth, supported by investments in technology and materials. Recent developments include rise in sustainable packaging solutions to align with environmental concerns. Government initiatives to boost growth of the packaging sector and promote sustainability have boosted revenue growth in Indonesia market. As the country's economy continues to expand, its flexible packaging market remains a vital contributor to the ASEAN market.


Vietnam is emerging as a dynamic market in the ASEAN flexible packaging market, steadily increasing its market share and revenue growth. Consumers prefer flexible packaging for its convenience and preservation qualities. The industry is registering significant growth, driven by innovative developments in materials and designs. Sustainability is a key focus, with eco-friendly packaging solutions gaining traction. Initiatives by the Vietnam government to encourage investments in the packaging sector and promote responsible packaging practices have played a pivotal role in market revenue growth. As Vietnam's economy continues to thrive, its flexible packaging market presents immense expansion potential for market players.


The Philippines accounts for increasing market share in the ASEAN flexible packaging sector, marked by considerable revenue growth. Consumers prefer convenience and sustainability, prompting industry advancements. Recent developments involve eco-friendly materials and designs. Government initiatives supporting the packaging sector and sustainability boost revenue growth.


Malaysia holds a significantly large market share in the ASEAN flexible packaging market, with steady revenue growth. Consumer preference aligns with convenience and sustainability, driving industry innovations. Recent developments include sustainable materials and designs. Government initiatives promoting the packaging sector and sustainability contribute to revenue growth of the market in this country.


Singapore accounts for a substantially large market share in the ASEAN flexible packaging sector, supported by increasing consumer preference for premium and eco-friendly packaging, driving industry advancements. Recent developments involve sustainable materials and high-end designs. Initiatives by the Singapore government to encourage sustainability and innovation in packaging support revenue growth of the market in this country.

Leading ASEAN Flexible Packaging Manufacturers & Competitive Landscape:

The competitive landscape in the ASEAN flexible packaging market is characterized by intense competition, innovation, and a focus on sustainability. Various leading providers are competing for market dominance, and their standing in this landscape reflects their capabilities, offerings, and market share.

SCG Packaging Public Company Limited is a subsidiary of the Siam Cement Group (SCG), and is a prominent player in the ASEAN flexible packaging market. With a strong presence in Thailand and expansion efforts across the region, SCG Packaging is known for its comprehensive range of flexible packaging solutions. The company's commitment to sustainability and continuous innovation has positioned it as one of the key players in the industry.

Amcor Limited is headquartered in Australia, but has a significant presence in the ASEAN flexible packaging market. It is known for advanced packaging technologies and sustainable practices. Amcor's focus on recyclable and biodegradable packaging aligns with the market's growing environmental consciousness.

Dai Nippon Printing Co., Ltd. (DNP) is a well-established flexible packaging provider in Indonesia and the broader ASEAN region. The company offers a wide array of packaging solutions, including digital printing capabilities, catering to the diverse needs of the market.

Perusahaan Flexible Packaging (Perufoam) - Based in Indonesia - is recognized for its extensive product portfolio and dedication to eco-friendly packaging solutions. The company has gained prominence due to innovative approach and sustainable packaging offerings.

Fuji Seal International, Inc. - headquartered in Japan - is an influential player in the ASEAN flexible packaging market, with a focus on labels, shrink sleeves, and related packaging products. The company has expanded its operations in the ASEAN region, catering to the evolving needs of the market.

The competitive landscape in the ASEAN flexible packaging market is characterized by intense competition among these leading providers. Their commitment to innovation, sustainability, and customer satisfaction has elevated their standing in the industry, making these key players determining the future of flexible packaging market in the ASEAN region.

Company List:

  • SCG Packaging Public Company Limited
  • Amcor Limited
  • Dai Nippon Printing Co., Ltd. (DNP)
  • Perufoam (Perusahaan Flexible Packaging)
  • Fuji Seal International, Inc.
  • Bemis Company, Inc. (now part of Amcor)
  • Uflex Ltd.
  • Mondi Group
  • Smurfit Kappa Group
  • Huhtamaki Group
  • Flexipack Group
  • Tetra Pak
  • Constantia Flexibles Group
  • Winpak Ltd.
  • PT Trias Sentosa Tbk

Research Scope

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Compound Annual Growth Rate (CAGR)


Segment covered 

Product Type, Material Type, End-Use Industry, Packaging Technology, Packaging Application, and Country

Countries Covered

Thailand, Indonesia, Vietnam, Philippines, Malaysia, Singapore, Myanmar, Cambodia, Laos, Brunei, and Timor-Leste

Largest Market


Key Players

SCG Packaging Public Company Limited, Amcor Limited, Dai Nippon Printing Co., Ltd. (DNP), Perufoam (Perusahaan Flexible Packaging), Fuji Seal International, Inc., Bemis Company, Inc., Uflex Ltd., Mondi Group, Smurfit Kappa Group, Huhtamaki Group, Flexipack Group, Tetra Pak, Constantia Flexibles Group, Winpak Ltd., PT Trias Sentosa Tbk

Market Segmentation:

By Product Type:

  • Pouches
  • Bags
  • Wraps
  • Films
  • Others

By Material Type:

  • Plastic
  • Paper
  • Aluminum Foil
  • Biodegradable
  • Others

By End-Use Industry:

  • Food and Beverage
  • Healthcare and Pharmaceuticals
  • Personal Care and Cosmetics
  • Industrial and Retail
  • Others

By Packaging Technology:

  • Gravure Printing
  • Flexographic Printing
  • Digital Printing
  • Laminates
  • Others

By Packaging Application:

  • Food Packaging
  • Beverage Packaging
  • Pharmaceutical Packaging
  • Cosmetic and Toiletry Packaging
  • Industrial Packaging

Segmentation By Country:

  • Thailand
  • Indonesia
  • Vietnam
  • Philippines
  • Malaysia
  • Singapore
  • Myanmar
  • Cambodia
  • Laos
  • Brunei
  • Timor-Leste

Frequently Asked Question

What are some key factors driving revenue growth of the ASEAN flexible packaging market?

Some key factors driving revenue growth of the ASEAN flexible packaging market include increasing consumer preference for convenience, sustainability, and cost-efficiency, along with expanding food and beverage industry, rise in e-commerce, and innovations in packaging materials and designs.

Which countries register significantly high demand in the ASEAN flexible packaging market?

Countries such as Thailand, Indonesia, Vietnam, and the Philippines are among the key markets registering significantly high demand for flexible packaging. Growing consumer base and expanding industries are contributing to substantial demand.

What are the key challenges faced by companies in the ASEAN flexible packaging market?

Companies in the ASEAN flexible packaging market face challenges related to environmental concerns, cost volatility of raw materials, competitive pressures, limited recycling infrastructure, supply chain disruptions, and the need for compliance with evolving regulations.

What are some emerging trends observed in the ASEAN flexible packaging market?

Emerging trends in the ASEAN flexible packaging market include high focus on sustainable packaging solutions, customization and branding services, development of innovative packaging materials, digital packaging services, supply chain optimization, and market research and analysis services to cater to evolving consumer needs.

How are government initiatives supporting revenue growth of the ASEAN flexible packaging market?

Governments in ASEAN countries are supporting market revenue growth by implementing initiatives that encourage investments in the packaging sector, promote sustainability and eco-friendly practices, and introduce regulations that align with environmental concerns. These initiatives create a conducive environment for market expansion and innovation.

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