ASEAN Frozen Food Packaging Market Report, By Packaging Type (Bags, Boxes, Trays, Tubs & Cops, Pouches, Wraps, Blister Packs & Clamshells, Films and Lids); By Packaging Technology, Material, End Use, Application, Freezing Method, Country, Forecast 2025-2033

Market Overview:

"The ASEAN frozen food packaging market was valued at US$ 1,809.0 million in 2024 and is expected to register a CAGR of 7.2% over the forecast period and reach US$ 3,372.7 million in 2033."

Report Attributes	Details
Base Year	2024
Forecast Years	2025-2033
Historical Years	2021-2024
ASEAN Frozen Food Packaging Market Growth Rate (2025-2033)	7.2%

The ASEAN frozen food packaging market is a rapidly expanding segment of the broader packaging industry, playing a crucial role in supporting the rising demand for frozen foods across the region. Countries like Indonesia, Thailand, Vietnam, Malaysia and the Philippines are seeing an uptick in consumption of frozen seafood, meat, ready-to-eat meals, and vegetables amid lifestyle changes, urbanization, and a growing middle class. Freezing keeps food fresh. Food packaging is an important aspect of that process. Rather than only serving to protect the food from mechanical damage, the packaging also creates a brand image. The more visible the packaging is, the greater is convenience. It also creates consumer trust. The proliferation of modern retail, supermarkets, and online grocery platforms in recent years has stepped up the overall market as domestic and international food manufacturers develop their frozen product lines to meet changing consumer preferences.

The market shows strong demand for flexible and rigid packaging formats, which have been designed for the application in the frozen food packaging market.  Polyethylene, polypropylene, and paperboard are mostly used materials because they are durable, cheap, and can be frozen too. As packaging techniques improve, we are getting features such as resealable closures, portion control packs, vacuum sealing, and more for added convenience and safety. Today’s distribution networks and cold chain physical infrastructure that ensure that frozen products reach consumers with minimum losses are also supporting this market. Overall, the frozen food packaging market in ASEAN is competitive, strong, and innovation-led thanks to the presence of various local and global players.

ASEAN Frozen Food Packaging Market Trends and Drivers:

A notable trend fuelling the ASEAN frozen food packaging market growth is the increased focus on sustainable and eco-friendly materials. Consumers are increasingly concerned with plastic waste, forcing manufacturers into recyclable and biodegradable packaging. A different trend driven by smaller households and busy urban living, single-serve or ready-to-eat packs are seeing a growing demand. Digitalisation is also making an impact in smart labelling/QR codes on packs, which can give information about sourcing and nutritional value, and storage instructions. Due to the growing e-commerce and food delivery services in Southeast Asia, there is a rise in demand for durable, tamper-proof, and temperature-resistant packaging design innovations.

The growth of the ASEAN frozen food packaging market is driven by several key factors. Due to urbanization and changing dietary habits, consumers are increasingly shifting to frozen meals and snacks, which offer convenience and a long shelf life. Supermarkets, hypermarkets, and online grocery stores are modern retail infrastructures. Growth of modern retailers is expanding accessibility to frozen foods. Furthermore, the increasing disposable incomes and expanding middle class are causing stronger demand for premium frozen foods, which require advanced quality packaging.  The cold chain logistics enhancement across all ASEAN countries has also resulted in a wider availability of frozen foods, allowing manufacturers to scale up and target wider markets.

ASEAN Frozen Food Packaging Market Restraining Factors:

While the market is growing strong, many restraints can hinder its growth.  One of the main hassles is the plastic packaging which has a huge environmental impact, yet it is constantly used as it is cheap and versatile.  Companies make investment choices that often involve more expensive green solutions due to rising regulatory demands or consumer desires or other similar corporate reasons.  Smaller manufacturers are faced with problems using environmentally friendly packaging options due to their cost and inaccessibility to technology. As a result, there is a widening gap between large global players who have more resources and local ones with thinner margins.

Another limitation is the uneven development of cold chain infrastructure across ASEAN countries. Some countries like Singapore, Malaysia and Thailand have relatively good facilities. But other countries face logistical and distribution challenges, which makes it difficult to transport and store frozen foods. This constrains the reach of frozen food packaging in certain markets, as quality cannot be maintained in them. The costs of production are getting uncertain with the upsurge in raw material prices and disturbance in the worldwide supply chain. Also, while demand for frozen foods is on the rise, there are still many consumers in some areas who would rather choose fresh items and traditional alternatives, which slows down the market penetration of frozen food items.

ASEAN Frozen Food Packaging Market Opportunities:

Future outlook for ASEAN frozen food packaging market shows growth and investment opportunities. The increasing popularity of ready-to-eat meals, frozen seafood, and processed meats offers significant opportunities for the development of innovative packaging solutions that enhance shelf life, convenience, and safety. More and more, consumers expect businesses to practice sustainability. Therefore, companies that invest in biodegradable and recyclable packaging solutions will benefit with a competitive edge. As e-commerce and food delivery sector continues to grow, packaging that keeps the integrity of the product safe during long distance transport will be in high demand. Retailers and manufacturers of goods that adopt automation and smart packaging technologies will be able to enhance productivity and boost consumer confidence.

There are also opportunities to cater to niche and premium markets, especially health conscious and young consumers looking for quality frozen foods. Packaging that shows nutritional value, freshness, and eco-friendliness will appeal to these consumers. The cross-border frozen food trade space will get bigger due to regional trade integration and tie-ups among ASEAN countries. This will create extra demand for efficient and standardized packaging. As Southeast Asia speeds up economic growth and urban lifestyles, the frozen food packaging market will continue to grow, presenting opportunities for manufacturers, suppliers and investors.

ASEAN Frozen Food Packaging Market Segmentation:

By Packaging Type

• Bags
• Boxes
• Trays
• Tubs & Cops
• Pouches
• Wraps
• Blister packs & Clamshells
• Films and Lids

Among Packaging Types, Bags is expected to dominate the market share during the forecast period. This is because they are versatile in processing various frozen food products, are cost-effective in manufacturing, have easy handling and lightweight structure which reduces transport costs, and are convenient storage and display for retailers and consumers.

By Packaging Technology

• Vacuum Packaging
• Modified Atmosphere Packaging (MAP)
• Active Packaging
• Intelligent Packaging
• Retort Packaging
• Cryogenic Packaging
• Aseptic Packaging

Modified atmosphere packaging is estimated to dominate the market share in the forecast period, in Packaging technology. Because it can increase the shelf life and preserve the freshness and quality of the product, it also helps in minimizing food wastage and ensuring hygiene and safety along with an efficient supply chain of frozen foods.

By Material

• Plastic-Based
• Paper & Paperboard
• Metal-Based
• Composites
• Biodegradable Materials

Plastic-Based materials are expected to dominate the market share during the forecast period. One of the most popular packaging materials utilized in the food industry is plastic. This is because it is quite durable and can come in different forms based on packaging needs. It is also resistant to moisture and contamination. Moreover, plastic can be produced cheaply and can maintain product integrity during storage, transportation and retail display.

By End Use

• Retail (Consumer Packaging)
• Foodservice
• Institutional
• Industrial

In terms of end use, packaging for retail consumers is going to dominate the market share in the forecast period. This is because demand is high in supermarkets and convenience stores, increasingly urban population and busy lifestyle, more disposable incomes, and preference for frozen products that are ready to cook and easy to use.

By Application

• Frozen Fruits & Vegetables
• Frozen Meat & Poultry
• Frozen Seafood
• Frozen Bakery Products
• Frozen Ready Meals
• Frozen Dairy Products
• Frozen Snacks/Appetizers
• Frozen Pizza

For Application, Frozen Meat and Poultry is expected to dominate the market share during the forecast period. The protein-rich food is causing as major demand for protein-rich food, Increased focus on food safety and hygiene, Shelf-life extension requirement, Strong demand from retail and foodservice sector, Ability to retain nutritional values for a longer time.

By Freezing Method

• IQF (Individually Quick Frozen)
• Blast Freezing
• Cryogenic Freezing

IQF Individually Quick Frozen is anticipated to hold the largest market share over the forecast period as per Freezing method. This is due to its ability to retain the natural taste, texture and nutrients, allow consumers to flexible portioning, support longer shelf life, and meet modern logistics and retail operations.

ASEAN Frozen Food Packaging Market, By Country:

• Indonesia
•  Malaysia
•  Myanmar
•  Philippines
•  Singapore
•  Thailand
•  Vietnam
•  Rest of ASEAN

The ASEAN frozen food packaging market is segmented into Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, and the Rest of ASEAN. Indonesia will lead the market during the forecast period, owing to the growing consumption of frozen food, the increasing urban population, and investment in the development of modern retail and cold chain infrastructure. Thailand’s market share of frozen food is second largest in the world. Buy ready-to-cook frozen food products that are preferred by consumers in the recent times from here. Also, the country is a major producer of these products. Thanks to its sound manufacturing base and government’s food safety and packaging standards. The ASEAN region in Vietnam is the fastest-growing market owing to urbanization, the emergence of modern retail formats, and rising disposable incomes in major cities. Malaysia and Philippines are anticipated to grow steadily buoyed by rising awareness on the advantages of frozen food, increase in retail chains as well as investment on sophisticated packaging technologies. To sum up, use of smart packaging, improvements in cold chain logistics, and demand for frozen convenience food products in ASEAN countries are going to boost the market growth during the prediction period.

Leading Companies in ASEAN Frozen Food Packaging Market & Competitive Landscape:

The competition in the ASEAN frozen food packaging market is fierce. Some of the leading players operating in the market include Sonoco Products Co., Berry Global, Constantia Flexibles, Coveris, and DS Smith and many others. Moreover, these companies are investing heavily in advanced packaging technologies. More and more companies that are engaged in flexible as well as rigid packaging solutions like trays, pouches, containers, etc. Eco-friendly packaging design is now being incorporated with sustainable and eco-friendly materials. Besides, smart packaging and efficient barrier materials are gaining ground. Many companies are offering varied services that go beyond product development. They support supply chains, logistics, consultancy, training, and more.  We partner with food producers, food distributors, and technology developers to provide scalable and customized solutions throughout the region. Rising demand for frozen food products, regulatory standards for food safety, and changing consumer preferences are boosting competition and market growth. In today's fast-changing market scenario, companies need to be carried on innovating, cost optimizing and convenience and safety improving.

These companies include:

• Berry Global Inc
• Amcor PLC
• Sealed Air
• Smurfit Kappa Group
• Sonoco Products Company
• Huhtamaki Oyj
• Sabert Corporation
• PolyExpert Inc
• ROVEMA GmbH
• HAIN Packaging SDN BHD
• Turck Banner Singapore Pte Ltd
• KART FOOD INDUSTRIES SDN BHD
• Bright Packaging Industry Berhad
• Thai Union Group
• Century Pacific Food Inc
• Mayr-Melnhof Karton AG
• Combi-Pack

Recent Development:

• July 2025: A regulatory wave is sweeping across the Asia-Pacific region, including ASEAN nations. Paperboard packaging standards SNI 8218:2024 for Indonesia became mandatory. Likewise, Singapore’s new Food Safety and Security Bill of January 2025 empower regulators with wider authority on all materials in contact with food packaging.
• June 2025: Thailand announced its plan to regulate food-contact paper as a "controlled product" by the end of 2025. This move, prompted by concerns over low-quality goods potentially containing heavy metals, highlights a regional trend toward stricter food safety and packaging material standards.
• August 2025: Indonesia's Ministry of Industry enacted Regulation No. 6 of 2025, which mandates the new Indonesian National Standard (SNI) 8218:2024 for paper and cardboard primary food packaging. A regulation that came into effect in July 2025 will impose stricter physical, chemical and hygiene requirements on paper packaging.

ASEAN Frozen Food Packaging Market Research Scope

Report Metric	Report Details
ASEAN Frozen Food Packaging Market size available for the years	2022-2033
Base Year	2024
Forecast Period	2025-2033
Compound Annual Growth Rate (CAGR)	7.2%
Segment covered	By Packaging Type, Packaging Technology, Material, End Use, Application, Freezing Method, and Country
Regions Covered	Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, & Rest of ASEAN
Incremental Opportunity During the Forecast Period	US$ 1,445.3 Mn
Largest Market	Indonesia
Key Players	Berry Global Inc., Amcor PLC, Sealed Air, Smurfit Kappa Group, Sonoco Products Company, Huhtamaki Oyj, Sabert Corporation, PolyExpert Inc., ROVEMA GmbH, HAIN Packaging SDN BHD, Turck Banner Singapore Pte. Ltd., KART FOOD INDUSTRIES SDN. BHD., Bright Packaging Industry Berhad, Thai Union Group, Century Pacific Food Inc., Mayr-Melnhof Karton AG, Combi-Pack, among others.