ASEAN Non-Alcoholic Beverages Market Report, By Type (Hot Drinks, Soft Drinks, Bottled Water, Functional Beverages, Dairy-Based Beverages, Plant-Based Beverages); By Packaging (Takeaway Cups, Bottles, Metal Cans, Liquid Cartons, Pouches, Tetra Pack, Sachets, Plastic Containers, Others); By Price Point, Distribution Channel, and Country 2025-2033

Market Overview:

"The ASEAN non-alcoholic beverages market was valued at US$ 66,283.7 million in 2024 and is expected to register a CAGR of 5.2% over the forecast period and reach US$ 104,488.5 million in 2033."

Report Attributes	Details
Base Year	2024
Forecast Years	2025-2033
Historical Years	2021-2024
ASEAN Non-Alcoholic Beverages Market Growth Rate (2025-2033)	5.2%

The ASEAN market for non-alcoholic beverages is growing rapidly, which indicates a constant increase in this segment of food and beverages. This is mainly due to the changes in consumer preferences toward healthy, convenient, and innovative drinks. India’s beverage industry, which has a variety of segments, grows every year. Features of the beverage industry are continuing the involvement of organised players. Moreover, the market has a variety of items including bottled water, juices, carbonated soft drinks, functional drinks, energy drinks, sports drink, and ready to drink tea-coffees. The beverage markets in ASEAN countries are gaining traction. Amid growing disposable incomes and a youthful population, these countries are home to diverse cultures and lifestyles. The region is set to gain investments from leading beverage producers. Further, global and local beverage companies are eyeing increasing demand for quality beverages in these markets. This sector is vital in changing consumer lifestyles. Further, it supports trade, employment and manufacturing growth in the region.

The overall market landscape of Asean is competitive, wherein multinational and regional players are committing substantial resources for product development, distribution networks, and branding. As cities grow faster and people get to know global trends, consumer taste is changing. Consumers are accepting international beverage brands like never before.  At the same time, it is supporting the demand for locally inspired beverage brands.  Supermarkets, convenience stores and e commerce platforms are modern retail formats that are emerging as important distribution channels for beverages, making them more accessible to more consumers. As health consciousness is on the rise and with better lifestyle changes, it is gradually becoming a vibrant and dynamic market with significant long term growth potential.

ASEAN Non-Alcoholic Beverages Market Trends and Drivers:

The ASEAN non-alcoholic beverages market is experiencing a shift towards health, wellness and premiumization. Consumers are increasingly demanding beverages made with natural ingredients with low sugar levels and any type of functionality, whether added vitamins and minerals or probiotics. Drinks made with plants, whether herbal or other organic questionnaires, are rising in popularity as healthier alternatives to sugary soft drinks. At the same time, Modernization of packaging, reusable initiatives and digital media campaigns are helping in engaging with customers and influencing their buying patterns.  The popularity of portable and ready to drink products has increased due to the on the go consumption, especially among the younger generation.

The market can be attributed to rising disposable incomes, changing dietary preferences, and strong demographic factors such as a young and urbanizing population. As consumers become increasingly aware of health and wellness, they are choosing functional and healthier drinks instead of traditional high sugar soft drinks. Moreover, government initiatives to encourage healthier consumption and investments to modernize retail infrastructure are increasing the penetration of non-alcoholic beverages in rural and urban areas. Consumer spending power has further strengthened with economic growth in ASEAN countries which makes premium drinks and new product categories attractive.

ASEAN Non-Alcoholic Beverages Market Restraining Factors:

Even with a positive picture, the industry is hindered by certain restraints. The presence of global brands, regional players, and local producers puts significant pricing pressure on companies which lowers profitability margins. The costs of basic materials such as sugar, fruits and packaging are not stable and may hinder the production of companies. It is a challenge to make it affordable while maintaining quality.

Another challenge is the diversity of consumers in ASEAN. Each country has different cultures, economic conditions, and purchasing power that make them different. Urban centres have taken to premium and functional beverages well, in contrast, rural markets continue to favour traditional and affordable options. Beverage companies face operational challenges from regulatory frameworks, differing tax policies, and sugar-based drink restrictions imposed by several countries. Business across the region needs to adopt highly localized strategies due to them.

ASEAN Non-Alcoholic Beverages Market Opportunities:

The ASEAN non-alcoholic beverages market is expected to witness strong growth owing to increasing demand for innovation and premiumisation. Brands with a stronger product formulation for health, sustainability initiative, and convenient packaging format will drive most consumer interest.  Expanding digital platforms and e commerce penetration are opening new opportunities for direct to consumer engagement, allowing brands to reach younger and tech savvy audiences more effectively.

Sectors like plant-based beverages and functionalities can hold answers for diversification and expansion along with regional production that resonates with changing consumer preferences. The process of market consolidation will be expedited along with the enhancement of distribution networks due to strategic partnerships, mergers and acquisitions. With improvements taking place in infrastructure, logistics, and better retail penetration, the ASEAN non-alcoholic beverages market is expected to achieve considerable growth. Therefore, it is an attractive industry for both domestic and foreign investors.

ASEAN Non-Alcoholic Beverages Market Segmentation:

By Type

• Hot Drinks 

• Coffee 

• Tea 

• Hot Chocolates 

• Soft Drinks 

• Carbonated Drinks 

• Non-Carbonated 

• Bottled Water 

• Functional Beverages 

• Sports Drinks 

• Energy Drinks 

• Probiotic Drinks 

• Dairy-Based Beverages 

• Plant-Based Beverages 

The ASEAN non-alcoholic beverages market is expected to lead by hot drinks segment, expected to account for 44.8% share during the forecast period. This can be seen in Malaysia and Indonesia's strong cultural preference for Tea and the rising coffee consumption levels in urban centers of Thailand and Vietnam.

By Packaging

• Takeaway Cups 

• Takeaway Paper Cups 

• Single-Wall 
• Double-Wall 
• Ripple 
• Customized 

• Takeaway Plastic Cups 

• Bottles 

• Metal Cans 

• Liquid Cartons 

• Pouches 

• Tetra Pack 

• Sachets 

• Plastic Containers 

• Others 

Bottles are projected to hold the largest share during the forecast period by packaging with 47.6 percent. Reasons for this include affordability, familiarity, and high efficacy due to broad user take-up. The packaging type that is expected to grow the fastest is tetra pack, with a CAGR of 5.9 per cent. This growth is mainly due to the rising demand for hygienic and eco-friendly packs that help to improve shelf life in tropical conditions. The demand for takeaway cups is expected to rise at a faster pace with a CAGR of 5.6% owing to increase in café culture and preference for on the go beverages.

By Price Point

• Standard 

• Premium 

• Luxury

According to Price Point, the standard is estimated to lead the market during forecast with 82.2% share. People mainly choose affordable bottled water, carbonated drinks, packaged tea beverages and instant coffee as they indulge in home delivery of hot and cold drinks.

By Distribution Channel 

• Supermarket/Hypermarket 

• Convenience stores 

• Specialty Stores 

• Online Retails 

• Others 

By Distribution Channel, convenience stores are expected to lead the market during the forecast period. This is due to their easy accessibility, wide presence in both bigger cities and in smaller towns, as well as their ability to offer consumers multiple brands and flavours all under one roof.

ASEAN Non-Alcoholic Beverages Market, By Country:

• Indonesia
• Malaysia
• Myanmar
• Philippines
• Singapore
• Thailand
• Vietnam
• Rest of ASEAN

The ASEAN Frozen Food Packaging market is segmented into Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, and the Rest of ASEAN. According to the market forecast, Indonesia is expecting to lead the market during the forecast period. This development can be attributed to the growing consumption of frozen food, rising urban population, investment in modern retail and cold chain sector. Thailand has the second-largest market of frozen food in the world because consumers are now more inclined to choose convenient and ready-to-cook products. This is due to Thailand’s strong manufacturing base along with the government’s drives to enhance safety and standards of frozen food and packaging. Vietnam is the fastest-growing market of ASEAN, attributable to rapid urbanization and growing modern trade formats; as well as the rising disposable incomes of consumers in major cities. According to a Market Research Report, Malaysia and the Philippines are expected steady growth due to an increasing awareness of the benefits of frozen food. In addition, the growing retail chains and investments in advanced packaging technologies further boost growth. Therefore, new packaging solutions, better cold chain logistics, and increasing interest in convenient frozen food products all across the ASEAN countries will likely drive the growth of the market in the projected period.

Leading Companies in ASEAN Non-Alcoholic Beverages Market & Competitive Landscape:

The ASEAN Non-Alcoholic Beverages Market is very competitive with global players dominating the market such as the PepsiCo, Inc., The Coca-Cola Co., Nestlé S.A., Keurig Dr Pepper Inc. Besides, the leading global players are doing product innovation and maintain a niche in the market. Manufacturers of premium and functional beverages such as Red Bull GmbH, Monster Energy Company, and Suntory Holdings Limited are strengthening their regional presence to take advantage of the demand for energy and performance beverages. Health themed companies are Kagome Co., Ltd., ITO EN, Ltd., Danone SA which are all increasing your market share through natural, herbal, and functional beverages to keep up with the needs of the customers. At the same time, niche innovators like Free Spirited Pte Limited, Lyre’s Spirit Co. and Athletic Brewing Company are gaining traction with their non-alcoholic and low-calorie alternatives aimed at mindful consumption. Competitors in the market include PT Indofood Sukses Makmur Tbk, Britvic Limited and many more. Their local expertise allows these regional players to manufacture products that suit the taste-buds of consumers in the ASEAN region. As such, the market is becoming quite diverse, innovation-driven and highly competitive.

These companies include:

• PepsiCo, Inc.
• The Coca-Cola Co.
• Nestlé S.A.
• Keurig Dr Pepper Inc.
• Red Bull GmbH
• Suntory Holdings Limited
• Monster Energy Company
• Kagome Co., Ltd.
• Britvic Limited
• ITO EN, Ltd.
• Free Spirited Pte Limited
• Lyre's Spirit Co.
• Athletic Brewing Company
• Danone SA
• PT Indofood Sukses Makmur Tbk

Recent Development:

• April 2025: The "no-alcohol" category is experiencing significant growth across the ASEAN region. The IWSR study reveals that consumers prefer “moderation strategies” more. The demand for non-alcoholic beers, wines and craft mocktails is increasing steadily.  This health-conscious and younger generation is driving the trend.
• February 2025: A news report from Food Navigator-Asia highlights the increasing popularity of "botanical" and "herbal" beverages in the ASEAN region. The demand for natural, clean-label ingredients is increasing among consumers along with traditional remedies and wellness products.
• January 2025: Singapore's Ministry of Health expanded its Nutri-Grade traffic light labeling system to include more beverage categories. This shift is a means to encourage a healthy diet across the nation. Non-alcoholic beverage companies will need to display the product sugar and fat content to guide consumer choice and product formulation.

ASEAN Non-Alcoholic Beverages Market Research Scope

Report Metric	Report Details
ASEAN Non-Alcoholic Beverages Market size available for the years	2022-2033
Base Year	2024
Forecast Period	2025-2033
Compound Annual Growth Rate (CAGR)	5.2%
Segment Covered	By Type, Packaging, Price Point, Distribution Channel, and Country
Regions Covered	Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, and Rest of ASEAN
Incremental Opportunity During the Forecast Period	US$ 34,933.3 Mn
Largest Market	Indonesia
Key Players	PepsiCo, Inc., The Coca-Cola Co., Nestlé S.A., Keurig Dr Pepper Inc., Red Bull GmbH, Suntory Holdings Limited, Monster Energy Company, Kagome Co., Ltd., Britvic Limited, ITO EN, Ltd., Free Spirited Pte Limited, Lyre's Spirit Co., Athletic Brewing Company, Danone SA, PT Indofood Sukses Makmur Tbk, among others.