Berry Harvester Market

Berry Harvester Market Report, By Type (Self-propelled berry harvesters, Tractor-mounted berry harvesters, Handheld berry harvesters), By Harvesting Mechanism, By Harvesting Capacity, and Regions 2024-2032

Market Overview:

"The global berry harvester market size reached US$ 81.2 million in 2023. Looking forward, Reports and Insights expects the market to reach US$ 102.3 million in 2032, exhibiting a growth rate (CAGR) of 2.6% during 2024-2032."

A berry harvester is a specialized agricultural machine designed to efficiently harvest berries from plants such as strawberries, blueberries, raspberries, and blackberries. It is used to mechanically remove the ripe berries from the plants, saving time and labor compared to handpicking.

Berry harvesters are vital in the agricultural industry as these enable large-scale commercial berry production. These machines are used in various berry farms and plantations globally, catering to the rising demand for fresh and processed berries.

The global berry harvester market is registering rapid revenue growth, due to rising demand for berries, advancements in harvesting technology, and increasing adoption of mechanized farming practices. Factors such as labor shortages, efficiency requirements, and the need for high-quality berries are also driving demand for berry harvesters. Moreover, growing popularity of berries as a healthy and nutritious food choice is further contributing to market growth. Development of autonomous and precision harvesting systems, integration of advanced sensors and Artificial Intelligence (AI) technologies, and introduction of sustainable harvesting practices are factors collectively supporting market revenue growth and create opportunities for manufacturers and suppliers in the global berry harvester market.

Berry Harvester Market Report Overview:

The global berry harvester market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use.

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others. Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, strategies, product launches, agreements, expansion, mergers & acquisitions, and others. 

The global berry harvester market research report is segmented on the basis of type, harvesting mechanism, harvesting capacity, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe); Asia Pacific (China, India, Japan, South Korea, Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Israel).

Berry Harvester Market Trends and Drivers:

Global berry harvester market research has been exhaustive and the report provides in-depth details of the various factors, trends, patterns, and scenarios and aspects that have a direct or indirect impact, near-term or far-term on the market and products and services etc. Some more detailed insights on the market are provided below:

Increasing Demand for Berry Products: Growing consumer preference for healthy and natural food products is leading to increasing demand for berries. This rising demand for berries and berry-based products is driving the need for efficient and productive harvesting methods, thereby boosting demand for berry harvesters.

Technological Advancements: Companies involved in berry harvesting business are constantly investing and focusing on technological advancements aimed at improving harvesting efficiency, reducing labor costs, and enhancing productivity. Innovations such as Global Positioning System (GPS) guidance systems, sensor-based sorting, and automated harvesting processes is another factor driving adoption of modern berry harvesting equipment.

Labor Shortages and Rising Labor Costs: Challenges such as labor shortages and rising labor costs in the agricultural sector in various regions. This is leading to a shift towards mechanized harvesting methods, including use of berry harvesters. These machines help reduce dependency on manual labor, improve operational efficiency, and lower labor-related costs.

Increasing Farm Size and Commercial Berry Cultivation: Berry cultivation is transitioning from small-scale farming to larger commercial operations. Rapid expansion of berry farms and rising need for large-scale harvesting are driving demand for advanced and high-capacity berry harvesters. This trend is expected to gain traction and continue in parallel to growing berry industry.

Growing Adoption of Precision Agriculture: Precision agriculture techniques, such as precision harvesting, are gaining importance in the berry industry. Precision harvesting involves selectively harvesting ripe berries while leaving unripe ones on the plant. This approach optimizes yield and improves the quality of harvested berries, leading to high market revenue growth.

What Factors Are Restraining Growth of Berry Harvester Market? 

Revenue growth of the market is restrained by several factors, some of which are provided in some detail below:

High Initial Investment: Cost of acquiring advanced berry harvesting machinery can be substantial, which may deter small-scale farmers or those with limited financial resources from adopting these technologies.

Complexity and Maintenance: Technologically advanced berry harvesters require skilled operators and regular maintenance, which can add to the operational costs and be challenging for farmers.

Compatibility with Berry Varieties: Berry harvesters need to be designed to accommodate different berry varieties and sizes, which may require customization and add complexity to the equipment.

Regulatory Compliance: Compliance with regional regulations and certifications related to labor, food safety, and environmental standards can be challenging for manufacturers and growers, thereby negatively impacting market revenue growth.

What are the Opportunities for Leading Manufacturers in Berry Harvester Market?

Companies operating in the global berry harvester market can leverage various opportunities and revenue streams to drive growth and profitability. Below are some avenues and insights:

Increasing Berry Cultivation: Expansion of berry cultivation, driven by growing demand for berries, creates a significant revenue opportunity for berry harvester manufacturers. As more farmers venture into berry cultivation, demand for efficient and reliable harvesting equipment such as berry harvesters is expected to rise.

Adoption of Advanced Harvesting Technologies: Growing demand for berries and rising awareness regarding health benefits of berries are resulting in need for advanced techniques to increase productivity. This offers opportunities for companies to develop and introduce advanced technologies in berry harvesters, such as improved sensors, automation, precision harvesting, and real-time data analytics that can enhance efficiency and productivity of berry harvesting.

Market Expansion in Emerging Regions: The berry harvester market players can expand businesses in emerging regions as berry cultivation is on the rise. Expanding into these markets and establishing a presence can create new revenue streams for manufacturers and service providers.

Rental and Leasing Services: Offering rental and leasing services for berry harvesters can be a lucrative revenue stream. Many small-scale farmers or those with limited budgets may prefer to rent or lease equipment instead of making a large upfront investment. Providing flexible and cost-effective rental options can cater to their needs while generating consistent revenue for the service providers.

After-Sales Services and Maintenance: Providing after-sales services, including maintenance, repairs, and spare parts, can be a profitable revenue stream. Berry harvester manufacturers can establish long-term relationships with customers by offering reliable support and ensuring the smooth functioning of equipment.

Collaboration with Berry Producers and Cooperatives: Collaborating with berry producers, cooperatives, and agricultural associations can create mutually beneficial opportunities. Manufacturers can offer specialized solutions tailored to specific needs, gain valuable market insights, and secure long-term contracts for their products and services.

Focus on Sustainable and Organic Practices: Growing consumer demand for organic and sustainably produced berries is creating revenue opportunity for berry harvester manufacturers to develop equipment that aligns with these practices. Offering eco-friendly and sustainable solutions can attract environmentally conscious growers and contribute to market revenue growth.

Expansion into Value-Added Services: Increasing number of revenue streams by offering value-added services such as berry sorting, packaging, and processing can help companies in the berry harvester market in terms of profits. Manufacturers can provide integrated solutions that encompass the entire berry production and supply chain, capturing additional revenue opportunities.

Collaboration with Research Institutes and Academia: Partnering with research institutes, agricultural universities, and academia can facilitate innovation and development of new technologies in the berry harvester market. Collaborative projects can lead to introduction of cutting-edge solutions and create a competitive advantage for market players.

Regional Analysis:

Regional analysis plays a crucial role in understanding the global berry harvester market. Key regions such as North America, Europe, Asia Pacific, and Middle East & Africa represent robust potential due to infrastructure developments, industrialization, and urbanization. Countries such as the United States, China, Germany, India, and the United Kingdom are registering significant sales volumes, driven by increasing demand and preference for advanced technologies, sustainability initiatives, and supportive government policies. Ongoing developments in these regions present lucrative opportunities for market growth and expansion.

What are the factors driving the growth of berry harvester in North America region?

North America market is expected to account for significantly large revenue share in the global market during the forecast period, driven by high demand for berries and related products. Significant consumer preference for fresh and healthy food, leading to robust demand for berries, in countries such as the United States and Canada in this region is another factor driving revenue growth of the market in this region. Large-scale berry cultivation operations in countries in the region, advanced agricultural practices, early technology adoption, relatively high supply of berries in North America, and focus of companies on mechanized harvesting methods are factors supporting revenue growth of the market in this region to a significant extent.

Why is Europe a prominent market for berry harvester?

Europe market is expected to account for substantially large revenue share in the global market during the forecast period. Presence of well-established market for berries, with countries such as Spain, Germany, Poland, and the Netherlands being major berry producers, demand for berry harvesters is expected to gain traction. In addition, high demand for berries, especially for processed products such as jams, jellies, and juices, is increasing in the region, and European consumers show a strong preference for organic and sustainably grown berries. These are some other factors expected to continue to drive revenue growth of the market in this region. Europe berry harvester market revenue is expected to expand at a significant rate due to early adoption of advanced harvesting technologies and precision agriculture practices, and government initiatives promoting sustainable farming and use of modern agricultural equipment.

What are the factors driving the growth in berry harvester in Asia Pacific region?

Asia Pacific market is expected to register significantly high revenue growth rate in the global market during the forecast period, with countries such as China, Japan, South Korea, and Australia being major revenue contributors owing to surge in berry production due to changing consumer preferences and increased awareness of the health benefits of berries. Demand for fresh berries and berry-based products is driving revenue growth of the market in this region. However, the market is still in the early stages of development, and adoption of mechanized harvesting methods is gradually increasing. The industry has immense growth potential in Asia Pacific, supported by favorable climatic conditions and increasing focus on agricultural modernization.

What is the outlook on berry harvester in Latin America? 

Latin America market is expected to account for moderate revenue share in the global market during the forecast period. Berry production in Latin America is high, especially in countries such as Mexico, Chile, and Brazil. Demand for berries in both domestic and international markets is growing rapidly, and this coupled with favorable agro-climatic conditions, allowing year-round berry cultivation are other factors driving revenue growth of the market in this region. Adoption of mechanized harvesting equipment is gradually rising, and this coupled with increasing investments in berry cultivation and focus on export-oriented production by major players are factors driving revenue growth of the market in this region.

Why Middle East & Africa region is characterized by a diverse market landscape?

Middle East & Africa market is expected to register steady revenue growth rate during the forecast period, primarily driven by increasing demand for berries and shift towards commercial berry cultivation. Markets in countries such as South Africa, Morocco, and Egypt are major revenue contributors as these countries have favorable conditions for berry production, enabling year-round supply. This is driving adoption of modern agricultural practices and technologies to improve productivity and reduce labor costs. However, challenges such as water scarcity and limited infrastructure could hamper revenue growth of the market in this region.

Major Companies & Competitive Landscape:

The landscape of the berry harvester market is characterized by presence of several key players focusing on gaining a competitive edge in the industry. Major companies in the market are focused on product innovation, technological advancements, and strategic partnerships to strengthen their market position. These companies are engaged in developing efficient and advanced berry harvesting machines to cater to the evolving needs of berry growers. In addition, mergers and acquisitions, along with geographic expansions, are common strategies adopted by market players to expand customer base and increase market share.

Company List:

  • Oxbo International Corporation
  • Littau Harvester
  • BEI International LLC
  • ERO-Gerätebau GmbH
  • Pellenc Group
  • Gregoire SAS
  • KOKAN 500 d.o.o.
  • Bogaerts Greenhouse Logistics
  • MaqTec BV
  • Redekop Manufacturing Co.
  • Nairn Strawberry Services Ltd.
  • Jack Rabbit Equipment Ltd.
  • Double L Group, Ltd.
  • Simon Group Holdings
  • The Berry Hill Limited

Research Scope:

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Compound Annual Growth Rate (CAGR)


Segment covered 

Type, Harvesting Mechanism, Harvesting Capacity, and Regions

Regions Covered

North America:  The U.S. & Canada

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Country in Europe


Fastest Growing Country in Asia Pacific


Key Players

Oxbo International Corporation, Littau Harvester, BEI International LLC, ERO-Gerätebau GmbH, Pellenc Group, Gregoire SAS, KOKAN 500 d.o.o., Bogaerts Greenhouse Logistics, MaqTec BV, Redekop Manufacturing Co., Nairn Strawberry Services Ltd., Jack Rabbit Equipment Ltd., Double L Group, Ltd., Simon Group Holdings, The Berry Hill Limited

Market Segmentation:

By Type:

  • Self-propelled berry harvesters
  • Tractor-mounted berry harvesters
  • Handheld berry harvesters

By Harvesting Mechanism:

  • Shakers
  • Strippers
  • Vacuum suction

By Harvesting Capacity:

  • Small-scale berry harvesters
  • Medium-scale berry harvesters
  • Large-scale berry harvesters

Market Segmentation By Region:

North America:

  • United States
  • Canada


  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • Poland
  • Rest of Europe

Asia Pacific:

  • China
  • Japan
  • India
  • South Korea
  • Australia & New Zealand
  • Rest of Asia Pacific

Latin America:

  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

Frequently Asked Question

What is the expected growth rate of the global berry harvester market?

The expected growth rate of the global berry harvester market is projected to be 2.6% during the forecast period.

What was the global berry harvester market size in 2022?

The global berry harvester market size was US$ 79.1 million in 2022.

What are the driving factors behind the growth of the global berry harvester market?

Revenue growth of the global berry harvester market is primarily driven by factors such as increasing demand for berries and the need for efficient harvesting methods to meet the growing consumption, advancements in harvesting technologies that improve productivity and reduce labor costs, rising adoption of mechanized harvesting solutions to overcome labor shortage challenges, and growing awareness about the benefits of mechanized harvesting, such as reduced fruit damage and improved harvesting efficiency.

What are the major restraints affecting the revenue growth of the global berry harvester market?

The global berry harvester market faces certain restraints that affect revenue growth, including high initial investment costs associated with purchasing and maintaining berry harvester equipment, limited availability of skilled operators to handle complex harvesting machinery, technical challenges in designing harvesters that can handle different types of berries and terrain variations, and potential environmental concerns and regulations related to machine usage in agricultural practices.

What are the opportunities in the global berry harvester market?

The global berry harvester market presents several opportunities for growth and development, such as expansion of berry cultivation in emerging markets and regions with untapped potential, increasing adoption of precision farming techniques and automation in berry harvesting processes, introduction of innovative harvesting technologies, such as robotic berry harvesters, collaboration between equipment manufacturers and berry producers to develop customized harvesting solutions, and focus on sustainable and eco-friendly harvesting practices to meet consumer demand for organic and responsibly sourced berries.

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