Canned Water Market, By Product Type (Still Water, Sparkling Water), By Capacity (Below 350ml, 350ml - 500 ml, Above 500 ml), By Application (Outdoor Activities, Business Meetings, Weddings, Special Events, Gym & Training), By Sales Channel (Hypermarket/Supermarkets, Specialty Stores, Online Retailers, Others), and Region 2023-2031

Market Brief: 

According to Reports and Insights analysis, the global canned water market was US$ 345.2 Million in 2022. Furthermore, the market to register revenue CAGR of 9.2% over the forecast period and account for market size of US$ 762.2 Mn in 2031.

Canned water has gained prominence as a sustainable and convenient alternative to traditional or plastic bottled water options. These products offer a range of benefits to both consumers and canning companies. For consumers, canned water guarantees safe and clean hydration on the go, and the aluminium container material is fully or multiple times recyclable. The eco-friendly packaging is serving to reduce plastic waste generated and being released into the environment, and promotes responsible consumption. For canning companies, canned water diversifies product portfolios, appeals to environmentally conscious consumers, and minimizes environmental impact. Several options of canned water are available in the market, including still and sparkling water varieties, as well as flavored options, making it a versatile and eco-friendly choice for health and sustainability-focused consumers of current day.

The global canned water market is registering substantial revenue growth currently due to better product visibility, availability, and consumers exploring new products in the market. According to the latest canned water market analysis, the market size is expected to register increase in 2023 end, driven by rising need for water, changing climate, increasing frequency of heatwaves and unpredictable weather conditions, and shift in consumer awareness towards sustainability and health.

Canned water industry leaders are exploring innovative approaches to meet this rising demand, offering various flavors and still or sparkling options. The canned water market report indicates that among the other key drivers, rising environmental concerns and need to reduce impacts, reduced preference for plastic packaged products among consumers, and high focus on convenience rank high. The forecast for the canned water market indicates steady expansion, with consumers increasingly favoring eco-friendly packaging, making it a prominent trend in the beverage industry.

Comprehensive analysis provides insights into market evolution and potential. Extensive analysis and insights are available to help businesses make informed decisions in this evolving industry. Clarity and understanding of market trends help companies tailor their products to meet customer demands more effectively.

Canned Water Market Report Overview: 

The global canned water market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use.

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others.

Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, research & development, strategies, product launches, agreements, expansion, mergers & acquisitions, and others.  

The global canned water market research report is segmented on basis of product type, capacity, application, sales channel, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of MEA). 

Canned Water Market Research and Insights: 

Global canned water market research is comprehensive and the report provides in-depth details of the various factors, trends, patterns, and scenarios and aspects that have a direct or indirect impact, near-term or far-term on the market and products and services etc.

Some more detailed insights on positive factors and drivers in the global canned water market are provided below: 

Consumer Preference for Sustainable Packaging: Global canned water market revenue growth is supported by the rising trend of eco-conscious consumers seeking sustainable alternatives and products across markets. This trend is driving incline in demand for BPA-free canned water and prompting canned water brands to invest in eco-friendly packaging, which is positively impacting revenue growth.

Health and Wellness: As consumers become increasingly health-conscious, a sizable base is turning to canned water for the various attributes and benefits. Consumers are exploring products such as organic canned water, low sodium canned water, and alkaline canned water owing to brand image and repute and hygiene of companies offering healthier beverages.

Flavor Innovation: Introduction of flavored canned water options such as sparkling canned water and canned water with electrolytes has enabled brands to reach a larger consumer base in the market. Such products offer consumers a wider range of choices or variety of flavors and is boosting sales and market expansion.

Premium and Specialty Offerings: The popularity of premium canned water, such as canned spring water, adds a higher-value segment to the market. This appeals to consumers looking for unique and high-quality options, and increasing trend towards such products is driving revenue growth.

Non-GMO and Transparency: Non-GMO canned water has been gaining traction in the market due to increasing focus on clean and transparent ingredient labels. Consumers are currently more actively engaged with products, online and offline, which they ideally look-up or read reviews on before a purchase and are constantly seeking clarity on product and ingredient sources, production practices, and quality. This has been serving to enable manufacturers to innovate and cater to these evolving demands, and also to enable building loyalty and brand recall.

What are Some Key Factors Restraining Growth of the Global Canned Water Market? 

Despite the various positive factors and growth prospects in the global market, some restraints and factors are having negative impacts on revenue growth. Some key factors include:

Competitive Pricing Pressure: One significant restraint in the canned water market is the competitive pricing pressure. As the market becomes more crowded, companies may lower prices to attract consumers. This can negatively impact revenue growth, as profit margins are squeezed.

Environmental Concerns: Canned water is seen as an eco-friendlier alternative, but the production and transportation of aluminum cans can still have an environmental impact. Rising awareness of these factors may lead some consumers opting for tap water or dispenser type options to purchase refills and reuse containers and bottles, and this can potentially reduce sales.

Limited Flavor Variety: While rising preference for flavored canned water is a trend contributing to revenue growth, a limited variety of flavors can hinder wider market expansion. Consumers looking for a wider range of options may turn to other beverages or bottled water and mildly-flavored and sweetened juices with more extensive flavor offerings.

Regional Water Quality: In areas where tap water is of high quality, consumers may be less inclined to purchase canned water. This regional disparity in water quality negatively affects canned water sales, particularly in markets with clean and accessible drinking water.

What are Some Opportunities for Leading Canned Water Manufacturers?

Companies operating in the global canned water market can leverage various opportunities and revenue streams, and drive growth and profitability. Below are some avenues and insights:  

Diversify Product Portfolio: Companies in the canned water market can explore opportunities to expand revenue growth by diversifying product portfolio. This includes developing and introducing new flavors, capacity sizes or volumes, and enhancing packaging options to cater to a broader range of consumer preferences.

Market Expansion: Expanding into new geographical regions, both domestically and internationally, can open up fresh revenue streams. Targeting areas with unmet demand or where consumers are increasingly environmentally conscious can be particularly profitable.

Eco-friendly Initiatives: Leveraging eco-friendly initiatives and sustainable practices can attract a growing consumer base concerned about the environment. Highlighting these efforts can be a unique selling point, as has been emphasized in the canned water market report, as offering unique differences in product packages can contribute to growth in revenue.

Collaborations and Partnerships: Partnering with other eco-friendly brands or non-profit organizations can create new opportunities for revenue. Joint ventures with organizations that share a similar mission can enhance brand visibility and consumer trust, leading to increased sales.

Direct-to-Consumer (DTC) Channels: Utilizing e-commerce and DTC channels can provide a direct line to consumers, enabling companies to account for a larger share in market revenue. Companies can also boost revenue streams by investing in online marketing campaigns and initiatives, offering subscription services, and deploying customer engagement strategies. 

Why is US the Largest Market for Canned Water? 

The United States has emerged the largest market for canned water due to key factors such as the country's robust consumer culture, preference for convenience, and growing awareness of environmental sustainability. Canned water is an eco-friendlier option as more consumers in the country seek alternatives to traditional single-use plastic bottles. The convenience, portability, and recyclability of aluminum cans contribute to this high preference. Also, the U.S. is a substantially large beverage market with high demand for bottled water. In addition, convenience of canned water aligns with the fast-paced lifestyle of many consumers, and fits the need for the on-the-go hydration of a majorly mobile society. The trend of health and wellness, as well as a shift towards cleaner ingredient labels, has further supported the appeal of canned water. With significant emphasis on sustainable practices and eco-conscious consumption in the U.S., the market for canned water continues to expand, making it the largest in the world.

Which Key Trends Will Drive Canned Water Sales in Europe? 

The European market is increasingly focused on eco-friendly packaging and reducing plastic waste. Canned water aligns with these sustainability goals as aluminum is easily recyclable, making it an appealing choice for environmentally conscious consumers. High emphasis on sustainability, waste reduction, and circular economy principles will drive canned water sales in Europe.

Another trend in the ongoing trend of health and wellness which is boosting demand for healthier beverage options. Canned water, often marketed as a clean and natural alternative with no added sugars or artificial ingredients, appeals to consumers seeking better hydration choices. As health-consciousness continues to rise, sales of canned water are expected to expand steadily.

The introduction of flavored canned water, as well as those with added minerals or electrolytes, caters to the evolving tastes and preferences of European consumers. These cater to need for variety and address specific health needs. Also, convenience and canned water's portability and convenient packaging makes it ideal for consumers in the region with active lifestyles. The easy accessibility of canned water in various sizes and forms complements the fast-paced way of life, and this is contributing to increased sales.

Furthermore, government Initiatives in some countries in Europe, and regulations favoring eco-friendly packaging solutions are trends having positive impact on market growth. These policies continue to evolve and encourage sustainable practices, as well as create a favorable environment for canned water sales.

Why Investment in China and India is Key to Growth of the Global Canned Water Market? 

Investment in China and India is key to growth of the global canned water market for several reasons. Ideally, both countries are base to substantially large populations and growing middle-class segments with increasing disposable income. This translates to a larger consumer base with the capacity to purchase packaged beverages, including canned water. The potential market size in China and India is immense, and converting even a fraction of these populations into loyal consumers can contribute significantly to global market growth.

Also, environmental concerns are rising in both China and India due to the ecological impact of single-use plastics. As awareness about sustainable packaging options grows, canned water, with its eco-friendly and recyclable aluminum containers, is well-positioned to fulfil this demand. This also aligns with the global shift towards environmentally responsible consumption, and investment in these markets leverages this trend. In addition, changing lifestyle and rapid urbanization in these countries have led to an increased need for on-the-go hydration and canned water offers convenience and portability are well suited to evolving consumer preferences.

What is the Outlook on Canned Water Sales in Middle East and Africa? 

The outlook for canned water brands in the Middle East and Africa is marked by a combination of opportunities and challenges. An increasing number of consumers in countries in the region are indicating growing awareness regarding environmental sustainability and a shift towards reducing use of plastic and resulting waste. As environmentally conscious consumers seek eco-friendly alternatives, canned water, with its recyclable aluminum packaging, aligns with these values and presents a significant opportunity for growth of players in the market in the region.

Also, rising demand for healthier beverage options, and canned water's pure, no-additives label is appealing to consumers in the Middle East and Africa owing to need for clean hydration. Rising health and wellness trends are also expected to drive interest in canned water as a natural and healthy choice among consumers with rising spending capacity.

However, challenges exist, and this includes competition from bottled water brands and local tap water quality disparities. Some areas may have established preferences for traditional bottled water or rely on filtered tap water, well or bore or tube wells making it essential for canned water providers to differentiate their products and educate consumers about the benefits and safety of canned water and similar products.

Furthermore, economic factors, market regulations, and infrastructure limitations can vary significantly across the Middle East and Africa, affecting distribution and accessibility. Adapting to these challenges, leveraging the eco-friendly angle, and educating consumers about the advantages of canned water will be crucial for providers looking to establish a strong presence and tap into the potential of these markets.

Which Latin American Countries will be at the Forefront of Growth for Canned Water Manufacturers? 

Brazil is a lucrative market due to presence of a large population, increasing environmental awareness, and a growing middle class and expanding consumer base for such products. Consumers in the country are also seeking more sustainable and healthy beverage alternatives, and canned water providers can tap into this demand. Moreover, Brazil's tropical climate and a strong emphasis on outdoor activities make convenient and portable canned water an appealing option. Mexico is also another sizable market, has steady shift to eco-friendly products. As the country seeks to increase focus and initiatives to deal with environmental concerns related to single-use plastics, canned water's recyclable aluminum packaging aligns well with consumer values. Also, Mexico's close proximity to the United States provides access to established canned water brands that have experienced success in the North America market.

Colombia, Chile, and Argentina also hold some potential opportunities for sales of canned water. In Colombia, there is a growing appreciation for sustainability and healthier living and preference for clean hydration options and the country's diverse geography, which includes mountains, rainforests, and coastal regions, make canned water a versatile choice for a wide range of consumers.

Chile, with its strong economy, high-income, and environmentally conscious consumers, is an attractive market for canned water providers. High focus on sustainable living initiatives and concerns to avoid potential damages plastic waste cause over time to the overall ecosystem make canned water a relevant product. The government in Chile has been all for eradicating synthetic materials and new legislation passed in May 2021 is seeing the ban use of all single-use products in the food and beverage industry, including plastics, over a three year span.

Argentina is also focusing on similar ban in plastics as Chile, has an expanding eco-friendly and health-conscious consumer base, and these combined present opportunity for canned water providers.

Leading Canned Water Manufacturers & Competitive Landscape: 

The global canned water market has seen dynamic growth, driven by the rising demand for eco-friendly and healthy beverage options. The competitive landscape in this market is evolving, with several leading canned water providers accounting for majority market share and a few smaller companies accounting for the remaining.

For instance, CanO Water, based in the UK, is a prominent player in the global canned water market. The brand has made sustainability a focal point, using aluminum cans that are fully recyclable and offering a wide range of still and sparkling water products. CanO Water has established a reputation for its commitment to environmental responsibility.

Liquid Death, which is an American brand, entered into the market with marketing and focus on changing perceptions of water packaged in cans. The company’s unique branding and commitment to sustainability garnered attention from consumers seeking a fresh take on canned water.

Open Water, based in Canada, offers a range of canned water products, tapping into the demand for eco-friendly options. The company emphasizes on purity and health, positioning itself as an alternative to plastic bottled water, which resonates with environmentally conscious consumers.

While not exclusively a canned water provider, Boxed Water offers an eco-friendly alternative to traditional plastic bottles. Its commitment to sustainability aligns with the market's growing eco-consciousness.

The competitive landscape is dynamic, with both established and emerging brands competing for market share. Among some strategies observed in the market, leading canned water providers have succeeded by addressing consumer demand for environmentally responsible packaging and healthier beverage options. As the global canned water market continues to expand, innovative branding and a strong commitment to sustainability will be essential for maintaining a competitive edge. 

Company List:

  • Cano Water Ltd.
  • Green Sheep, Inc. dba Open Water
  • Blue Can Water 
  • CannedWater4kids 
  • Cycle Water 
  • Quest Beverages
  • South Downs Water Ltd. 
  • Liquid Death Mountain Water
  • RightWater
  • Wallaby Water
  • Water Direct Ltd.
  • Others

Recent Developments:

  • On 6 July 2023, Brazilian beverage producer Socorro Bebidas (Socorro) announced an extension of its collaboration with Crown Embalagens Metálicas da Amazônia S.A., which is a subsidiary of Crown Holdings, Inc. The objective of the partnership is to introduce Acquíssima Sabor, which is a flavored mineral water, in 350ml (12oz) CrownSleek cans. This premium, zero-calorie beverage incorporates natural flavors, providing health-conscious consumers with a nutritious and hydrating option for daily routines of consumers. The initial product line includes two flavors, Lychee and Green Apple, and is currently accessible in Acquíssima retail outlets, restaurants, and supermarkets throughout Brazil.
  • Australian canned water company, Wallaby, introduced a novel resealable aluminum bottle to the market and has committed US$ 500,000 toward acquiring specialized capping equipment designed for the application of wide-mouth ROPP (Roll On Pilfer Proof) 38mm aluminum closures. The newly installed capping line, sourced from a Japanese supplier responsible for manufacturing and printing the bottles, can be found at Wallaby's filling facility in Truganina, Victoria. This strategic investment will facilitate the production of 120 bottles per minute, with the overall line capacity estimated at approximately 14 million units annually. The products are positioned as a sustainable and environmentally friendly alternative for bottled water, competing against plastic, carton, and glass packaging, serving as Australia's most recyclable and eco-conscious choice. At the time of announcement, the company maintained that the product would be available to purchase across Australia via wholesalers, retailers and online in mid-January 2023.

Research Scope

Report Metric

Report Details

Market size available for the years   

2021-2031

Base Year

2022

Forecast Period       

2023-2031

Compound Annual Growth Rate (CAGR)

9.2%

Segment covered 

By Product Type, Capacity, Application, Sales Channel, and Region

Regions Covered

North America: The U.S. & Canada

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

The Middle East & Africa: Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Market in Europe

Germany

Largest Market

North America

Key Players

  • Cano Water Ltd.
  • Green Sheep, Inc. dba Open Water
  • Blue Can Water
  • CannedWater4kids
  • Cycle Water
  • QuestBeverages
  • South Downs Water Ltd.
  • Liquid Death Mountain Water
  • RightWater
  • Wallaby Water
  • Water Direct Ltd.
  • Others

Market Segmentation:

By Product Type:

  • Still Water
  • Sparkling Water

By Capacity:

  • Below 350ml
  • 350ml - 500 ml
  • Above 500 ml

By Application:

  • Outdoor Activities
  • Business Meetings
  • Weddings
  • Special Events
  • Gym & Training
  • Others

By Sales Channel:

  • Hypermarket/Supermarkets
  • Specialty Stores
  • Online Retailers
  • Others Sales Channel

Segmentation By Region:

North America:

  • United States
  • Canada

Europe:

  • Germany
  • The U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • BENELUX
  • NORDIC
  • Rest of Europe

Asia Pacific:

  • China
  • Japan
  • India
  • South Korea
  • ASEAN
  • Australia & New Zealand
  • Rest of Asia Pacific

Latin America:

  • Brazil
  • Mexico
  • Argentina

Middle East & Africa:

  • Saudi Arabia
  • South Africa
  • United Arab Emirates
  • Israel


Frequently Asked Question

What are some key factors driving revenue growth of the global canned water market?

Revenue growth of the global canned water market is primarily driven by increasing awareness of environmental sustainability and a shift away from single-use plastics. Consumers are also seeking healthier beverage options, and canned water, which is marketed as a pure and clean alternative, is meeting this demand.


Mention some specific trends in the canned water market that companies should be aware of?

Some key trends include the growing popularity of flavored canned water, emphasis on eco-friendly packaging, increasing demand for convenient and on-the-go hydration solutions, and government initiatives supporting sustainable packaging options.


How do sustainability and recyclability play a role in the canned water market?

Sustainability is a key factor and aluminum cans used in canned water industry are fully recyclable, which appeals to consumers looking for environmentally responsible packaging. The emphasis on reducing plastic waste and supporting a circular economy further highlights the role of sustainability in this market.


What regions and markets are registering the most significant growth in the canned water market?

While the global canned water market is expanding, regions with a strong focus on environmental sustainability, such as North America and Europe, are experiencing substantial growth. Also, emerging markets in Asia, such as China and India, are becoming increasingly lucrative for canned water brands.


How do canned water companies differentiate their products in the market?

Canned water companies often differentiate their products by offering a variety of flavors, sizes or volumes, and packaging options. Some focus on unique branding and marketing, while others emphasize health and wellness aspects, such as low sodium or electrolyte-enhanced canned water, to set themselves apart in a competitive market.


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