Casting Fishing Rod Market

Casting Fishing Rod Market Report, By Product Type (Spinning Rods, Baitcasting Rods, Surf Rods, Trolling Rods, Telescopic Rods, Fly Rods), Material (Carbon Fiber, Graphite, Fiberglass, Composite), Power (Ultra-Light, Light, Medium, Medium-Heavy, Heavy, Extra-Heavy), and Regions 2024-2032

Market Brief:

"The casting fishing rod market size reached US$ 610.1 Million in 2023. Looking forward, Reports and Insights expects the market to reach US$ 898.9 Million by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032."

Casting fishing rods allow anglers to accurately cast their bait or lures into water bodies such as rivers, lakes, oceans, and seas. These rods are designed to propel the fishing line and lure in a controlled manner, providing the angler with greater distance and accuracy.

Casting Fishing Rod Market Research and Insights:

Some factors driving demand and preference for casting fishing rods include versatility to appeal to both novice and experienced anglers, advancements in rod materials, such as graphite and carbon fiber, enhanced durability, sensitivity, and casting performance, ergonomic design and customizable features, including rod length, action, and casting power.

Global casting fishing rod market revenue growth is increasing at a relatively steady pace due to increased consumption and demand for fishing equipment in various countries across the globe. Advancements in rod materials and design, coupled with initiatives promoting recreational fishing, have contributed to market expansion. Compliance with sustainable fishing practices and analysis of consumer insights are crucial factors influencing changing scenarios in the market.

Comprehensive analysis and insights into the market provide valuable information for businesses in the industry. Clarity and understanding of market trends help companies tailor their products to meet customer demands more effectively.

Read report overview and other sections to know more about market coverage and highlights taken from the full report:

Casting Fishing Rod Market Report Overview:

The global casting fishing rod market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use.

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others. Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, research & development, strategies, product launches, agreements, expansion, mergers & acquisitions, and others. 

The global casting fishing rod market research report is segmented on basis of product type, material, power, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of MEA).

Some more detailed insights on the market are provided below:

Global casting fishing rod market research has been exhaustive and the report provides in-depth details of the various factors, trends, patterns, and scenarios and aspects that have a direct or indirect impact, near-term or far-term on the market and products and services etc. Some more detailed insights on positive factors and impact on the market are provided below:

Increasing Participation in Recreational Fishing: Growing interest in recreational fishing, fueled by trend towards indulgence in leisure activities and outdoor sports following the prolonged lockdowns, social distancing norms, and travel restrictions, among others, has led to a surge in demand for casting fishing rods. Increase in number of fishing enthusiasts, both experienced and novice, has been robust demand for specialized fishing tools and accessories.

Technological Advancements: Ongoing advancements in rod materials, manufacturing techniques, and design have resulted in high-performance casting fishing rods. Utilization of lightweight and durable materials such as carbon fiber and graphite enhances rod sensitivity, casting accuracy, and overall angling experience, and attracts more customers.

Growing Popularity of Sports Fishing: Sports fishing, including competitive tournaments and angling events, has gained significant popularity worldwide. This trend has stimulated the demand for casting fishing rods as anglers seek specialized equipment to improve their performance and increase their chances of success in these competitive settings.

Increasing Focus on Sustainable Fishing Practices: Rising environmental awareness and promotion of sustainable fishing practices have had a positive impact on the casting fishing rod market. Consumers are showing a preference for fishing rods that align with eco-friendly fishing techniques, such as catch-and-release practices, leading to the development of more sustainable rod options.

Expanding Online Retail Channels: Increasing traction of e-commerce platforms and online retail channels has greatly facilitated easy accessibility and availability of casting fishing rods. Consumers can easily browse and purchase a wide range of fishing rods online, benefiting from convenience, extensive product selection, and competitive pricing. This expansion of distribution channels has been contributing significantly to market revenue growth.

What Factors Are Restraining Growth of Casting Fishing Rod Market? 

Despite the various positive factors and growth prospects in the global market, some restraints and factors are having negative impacts on revenue growth. Some key factors include:

Declining Interest in Traditional Fishing: As urbanization and modernization increase, interest is beginning to shift away from traditional outdoor activities such as fishing and others. Declining interest in fishing among certain demographic groups can reduce demand for casting fishing rods and have negative impact on potential revenues.

Competition from Alternative Fishing Methods: Emergence of alternative fishing methods, such as fly fishing, spearfishing, and bowfishing, poses a challenge to the casting fishing rod market. These methods offer different experiences and techniques that appeal to a subset of anglers, potentially diverting demand away from casting fishing rods.

Environmental Regulations and Restrictions: The implementation of stringent environmental regulations and fishing restrictions can negatively impact the fishing industry, including the casting fishing rod market. Restrictions on fishing seasons, catch limits, or protected areas can limit fishing opportunities, leading to reduced demand for fishing equipment.

Availability of Counterfeit and Low-Quality Products: The presence of counterfeit and low-quality casting fishing rods in the market can erode consumer trust and have a negative impact on the overall market. Inferior products can lead to poor performance, durability issues, and negative experiences for consumers, discouraging repeat purchases and affecting market growth.

What are the Opportunities for Leading Casting Fishing Rod Manufacturers?

Companies operating in the global casting fishing rod market can leverage various opportunities and revenue streams to drive growth and profitability. Below are some avenues and insights:

Product Innovation and Differentiation: Continuously investment in research and development can enable companies to innovate and differentiate their casting fishing rods. Developing unique features, advanced materials, and improved performance capabilities can attract customers seeking cutting-edge fishing equipment and generate revenue through premium product offerings.

Expansion into Emerging Markets: Expanding into emerging markets presents significant growth opportunities for casting fishing rod companies. Companies can focus on expanding or introducing products in regions such as Asia Pacific and Latin America with untapped potential to attract recreational fishing enthusiasts. Establishing a strong presence in these markets through strategic partnerships and distribution networks can drive revenue growth.

Offerings Through E-commerce and Online Retail: The rise of e-commerce platforms provides a lucrative revenue stream for casting fishing rod companies. Developing robust online sales channels, partnering with established online retailers, and enhancing the digital customer experience can increase market reach, accessibility, and revenue generation.

Customization and Personalization: Offering customized casting fishing rods tailored to individual angler preferences is another revenue opportunity. Providing options for rod length, action, power, and handle type allows anglers to select equipment that suits their specific fishing style and enhances their overall experience. Customization services can command higher price points and foster customer loyalty.

Accessory Sales and Aftermarket Services: Companies can diversify revenue streams by expanding their product portfolios to include fishing rod accessories and offering aftermarket services. Accessories like rod cases, reels, lines, and tackle boxes can be bundled with casting fishing rods or sold separately. Also, providing maintenance and repair services for fishing rods can create recurring revenue opportunities.

Regional Level Analysis:

Regional analysis of the global casting fishing rod market reveals key regions and countries holding potential for product sales and demand based on market developments. Regions such as North America, Europe, Asia Pacific, and Latin America account for robust sales of fishing gear and present major growth opportunities driven by fishing tourism and government initiatives promoting recreational fishing.

What are the factors driving the growth of Casting Fishing Rod in North America region?

Revenue growth of the casting fishing rod market in North America is driven by a strong fishing culture, robust recreational fishing industry, and presence of prominent fishing rod manufacturers. The United States and Canada hold significant market share, supported by favorable government initiatives, fishing tourism, and a preference for high-quality and innovative fishing equipment.

Why is Europe a prominent market for Casting Fishing Rod?

Europe market share incline is driven by major revenue share contribution from markets in countries such as the United Kingdom, Germany, France, and Spain. Demand for casting fishing rods is these countries is influenced by a combination of recreational fishing, competitive angling events, and the presence of renowned fishing rod manufacturers. Government initiatives promoting sustainable fishing practices are further contributing to market revenue growth.

Who are the major contributing countries in Asia Pacific Casting Fishing Rod market?

Asia Pacific market share incline is driven by revenue share contribution from markets in Japan, China, Australia, and South Korea, where demand for casting fishing rod is rising. Other factors such as large population engaged in recreational fishing, flourishing fishing industry, and increasing disposable income among consumers in countries in the region. Rising interest in sports fishing, tourism-driven angling, and presence of local and international fishing rod brands are supporting revenue growth of the market.

Which countries contribute to the Latin America Casting Fishing Rod demand?

Markets in Brazil, Mexico, and Argentina are registering rising demand for casting fishing rods, and this is contributing significantly to increase in Latin America market share. Factors such as rich marine ecosystem, popular fishing destinations, and a rising interest in recreational fishing are supporting market revenue growth. Government initiatives promoting fishing tourism and sustainable fishing practices are further driving revenue growth.

Leading Players & Competitive Landscape:

The global casting fishing rod market is highly competitive, with a number of casting fishing rod and other fishing gear and accessories manufacturers accounting for majority market share. Key players in the industry focus on product innovation, technological advancements, and strategic partnerships to gain a competitive edge. Strong brand recognition, distribution networks, and customer loyalty are crucial factors in the intense competition within the market.

Company List:

  • Shimano Inc.
  • Daiwa Corporation
  • Pure Fishing, Inc.
  • St. Croix Rods
  • G. Loomis, Inc.
  • Abu Garcia
  • Fenwick
  • Okuma Fishing Tackle Corp.
  • Shakespeare Fishing Tackle
  • PENN Fishing Tackle
  • Temple Fork Outfitters (TFO)
  • Major Craft
  • Ugly Stik
  • Dobyns Rods
  • Megabass

Research Scope

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Compound Annual Growth Rate (CAGR)


Segment covered 

Product Type, Material, Power, and Region

Regions Covered

North America:  The U.S. & Canada

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Country in Asia Pacific


Largest Market

North America

Key Players

Shimano Inc., Daiwa Corporation, Pure Fishing, Inc., St. Croix Rods, G. Loomis, Inc., Abu Garcia, Fenwick, Okuma Fishing Tackle Corp., Shakespeare Fishing Tackle, PENN Fishing Tackle, Temple Fork Outfitters (TFO), Major Craft, Ugly Stik, Dobyns Rods, Megabass, and amongst others.

Market Segmentation:

Product Type:

  • Spinning Rods
  • Baitcasting Rods
  • Surf Rods
  • Trolling Rods
  • Telescopic Rods
  • Fly Rods


  • Carbon Fiber
  • Graphite
  • Fiberglass
  • Composite


  • Ultra-Light
  • Light
  • Medium
  • Medium-Heavy
  • Heavy
  • Extra-Heavy

Segmentation By Region:

North America:

  • United States
  • Canada


  • Germany
  • The U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • Rest of Europe

Asia Pacific:

  • China
  • Japan
  • India
  • South Korea
  • Australia & New Zealand
  • Rest of Asia Pacific

Latin America:

  • Brazil
  • Mexico
  • Argentina

Middle East & Africa:

  • Saudi Arabia
  • South Africa
  • United Arab Emirates
  • Israel

Frequently Asked Question

What are some key factors driving revenue growth of the global casting fishing rod market?

Revenue growth of the global casting fishing rod market is primarily driven by increasing participation in recreational fishing, technological advancements in rod materials, the popularity of sports fishing, the focus on sustainable fishing practices, and the expansion of online retail channels.

Which materials are commonly used in casting fishing rods?

Casting fishing rods are commonly made from materials such as carbon fiber, graphite, fiberglass, and composite. These materials offer a balance of strength, sensitivity, and lightweight design to enhance casting performance.

What are the main distribution channels for casting fishing rods?

The main distribution channels for casting fishing rods include both online and offline retail. Online retail channels, such as e-commerce platforms and online marketplaces, have witnessed significant growth. Offline retail includes specialty fishing stores, sports equipment stores, and retail stores.

What are some popular end-uses of casting fishing rods?

Casting fishing rods are used in various end-uses, including recreational fishing, sports fishing, and commercial fishing. Recreational fishing is the most common application, driven by individuals seeking leisure and relaxation through fishing activities.

What are the emerging trends in the casting fishing rod market?

Some emerging trends in the casting fishing rod market include increased customization options for rods, advancements in rod components and design, the integration of technology such as smart sensors, and a focus on eco-friendly and sustainable fishing practices to meet consumer demands.

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