Cycling Shorts Market

Cycling Shorts Market, By Product Type (Road Shorts / Bib Shorts, Mountain Bike Shorts / Baggy Shorts, Smart Cycling Shorts, Others), By Consumer Orientation (Men, Women, Children), By Pad Type (Padded, Non-Padded Shorts), By Sales Channel (Hypermarket/Supermarkets, Specialty Stores, Online Retailers, Other) and Regions, 2023-2031

Market Brief: 

"According to Reports and Insights analysis, the global cycling shorts market was US$ 844.2 Million in 2022.  The market to register a revenue CAGR of 6.8% over the forecast period and account for a market size of US$ 1,526.1 Mn in 2031."

Cycling has progressed a long way from its initial days, with regard to the cycle and design, and all the way to the attire, styles, materials, and others used to participate in the activity. Transcending over decades from standard or plain and simple types of bicycles to typical wear and accessories and attire, styles, and fashion, cycling continues to be a favorite hobby, pastime, and/or a major area of interest or regular activity to many others. Cycle designs, materials, and styles have also changed and advanced majorly over the years, and ardent cyclists also focus keenly on what attire and accessories they wear when undertaking this activity.

Cycling shorts have become an essential part of a cyclist's gear, offering crucial benefits for both amateur and professional riders. Currently shorts are designed to enhance cycling comfort, reduce friction, improve performance during rides, and most feature a padded chamois to cushion the rider's seat, further reducing chafing and discomfort. Product designs also offer a snug, aerodynamic fit to minimize wind resistance. Some brands incorporate innovative technologies, such as moisture-wicking fabrics and compression features, to enhance breathability and muscle support.

A wide variety of cycling shorts are available in the market, and road shorts and bib shorts are immensely popular among road cyclists and competitive riders. These products offer a streamlined fit and optimal padding for long-distance rides, making them favored among enthusiasts who prioritize on speed and aerodynamics. Mountain bike shorts or baggy shorts are highly preferred among off-road and trail riders owing to design to offer more relaxed fit, increased durability, and extra pockets, which are features catering to mountain bikers who require flexibility and comfort during challenging terrains.

Smart cycling shorts, equipped with technological features like muscle stimulation, are gaining traction among tech-savvy cyclists and fitness-conscious individuals who seek data-driven insights to improve their performance. In the report we offer, the ‘others’ segment among the product type segments include a range of niche products and products designed and integrated with advanced technologies and innovations. Popularity of these product types vary a per specific needs of the consumer, but often appeal to consumers looking for unique features or specialized functions not covered by the more conventional shorts.

The global cycling shorts market has been registering remarkable revenue growth and is expected to continue its upward trajectory. Cycling shorts market size increased considerably in 2022 over 2021, and is continuing on trajectory estimated during analysis for the quarters in 2023. Comprehensive market analysis reveals all the key factors driving this growth and the global cycling shorts market report comprises highlights and includes details on significance of this segment in the sports apparel industry, with a focus on innovation, performance-enhancing features, and comfort. A rising number of consumers are adopting cycling as a fitness and recreational activity, and this is among the major factors driving revenue growth of the global cycling shorts market.

Market leaders are continuously innovating, offering cutting-edge designs, developing more advanced materials, and integrating technologies in their products to meet evolving demands of consumers.

However, the market is not without its restraints. Economic uncertainties, supply chain disruptions, and fluctuating raw material costs can impact sales and volume. Nevertheless, the overall outlook is positive, with robust market research efforts and experience indicating a promising outlook and an optimistic market forecast.

Comprehensive analysis provides insights into market evolution and potential, and extensive analysis and insights are available in the report to help businesses make informed decisions in this evolving industry. Clarity and understanding of market trends also helps companies tailor their products to meet customer demands more effectively. 

Cycling Shorts Market Report Overview: 

The global cycling shorts market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use.

Revenues and market share/size are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others.  

Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, research & development, strategies, product launches, agreements, expansion, mergers & acquisitions, and others.   

The global cycling shorts market  research report is segmented on basis of product type, consumer orientation, pad type, sales channel, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of MEA). 

Cycling Shorts Market Research and Insights: 

Global cycling shorts market research is comprehensive and the report provides in-depth details of the various factors, trends, patterns, and scenarios and aspects that have a direct or indirect impact, near-term or far-term on the market and products and services etc.  

Some more detailed insights on positive factors and drivers in the global cycling shorts market are provided below: 

Cycling shorts and apparel have evolved majorly and currently offer numerous benefits over those offered  back in the day. Padded cycling shorts, designed for both men and women, provide exceptional comfort during long rides, reducing friction and enhancing performance. High-performance options offer advanced materials and cutting-edge technology, ensuring a snug fit and maximum muscle support. Compression cycling shorts aid recovery and reduce muscle fatigue, while lightweight, aerodynamic designs boost speed. Breathable, moisture-wicking materials keep riders dry, and the latest trends emphasize sustainability and eco-friendly materials, catering to environmentally conscious consumers.

Expanding Cycling Enthusiast Base: Steadily increasing popularity of cycling as both a recreational and fitness activity has been serving to expand the consumer base for cycling shorts, and is driving market revenue growth.

Advanced Materials and Technology: Cycling shorts featuring innovative materials and technology, such as moisture-wicking fabrics, aerodynamic designs, and compression features, are attracting consumers seeking enhanced performance and comfort.

Gender-Specific Offerings: The market has seen a surge in gender-specific cycling shorts, catering to the distinct needs of men and women, thus expanding the target audience and driving revenue growth.

Eco-Friendly Initiatives: Growing environmental awareness has led to steady adoption of sustainable and eco-friendly materials in cycling apparel, appealing to eco-conscious consumers and positively impacting revenue.

Online Retail and E-commerce: The proliferation of e-commerce platforms and online retail channels has made cycling shorts more accessible and visible to a global audience, and this is contributing to market expansion and inclining revenue.

What are Some Key Factors Restraining Growth of the Global Cycling Shorts Market? 

Despite the various positive factors and growth prospects in the global market, some restraints and factors are having negative impacts on revenue growth. Some key factors include:  

Raw Material Costs: Fluctuations in prices of materials used in cycling shorts production can affect profit margins and potentially lead to increased retail prices, which may deter some buyers. Also, the market is highly competitive, with a number of brands focusing on expanding consumer base and maximising market share. Intense competition can limit pricing power and potentially negatively impact overall revenue growth.

Saturation can have negative impact as more brands enter the market, and oversaturation can lead to intense competition, potentially causing price wars and reduced profitability.

Environmental Concerns: Increasing consumer awareness about the environmental impact of apparel production may lead to a shift in consumer preferences towards sustainable products, which could negatively impact traditional cycling shorts.

Economic Downturns: In times of economic uncertainty, consumers may cut back on discretionary spending, affecting the demand for cycling shorts and hampering revenue growth.

What are Some Opportunities for Leading Cycling Shorts Manufacturers? 

Companies operating in the global cycling shorts market  can leverage various opportunities and revenue streams and drive growth and profitability. Below are some avenues and insights:  

Customization Services: Offering tailored and personalized cycling shorts, whether in terms of fit, design, or features, can attract a premium price and foster brand loyalty.

Direct-to-Consumer (DTC) Sales: By establishing an online presence and selling directly to consumers, companies can reduce distribution costs and account for a larger share of the profit margin.

Subscription Models: Implementing subscription services for products to ensure upgrades and new products regularly can create a steady, recurring revenue stream, making budgeting and inventory management more predictable.

Collaborations and Sponsorships: Partnering with cycling events teams, organizers, or influencers can create marketing opportunities and increased brand exposure, potentially translating into higher sales.

Eco-Friendly Initiatives: Developing sustainable and environmentally friendly products can enable tapping into growing demand for eco-friendly options, and attracting a niche segment of environmentally conscious cyclists.

Accessories and Bundled Products: Expanding product lines to include complementary accessories like gloves, socks, or jerseys, and offering bundled deals can encourage customers to purchase more, thereby increasing the average transaction value.

Creating Future Revenue Streams: Investing in R&D for innovative materials, and developing proprietary materials or technology that enhances comfort, performance, and sustainability of products can differentiate a brand and lead to higher margins.

Data Analytics and Customer Insights: Leveraging data to understand consumer behavior, preferences, and trends can enable informed product development, marketing strategies, and pricing, and drive future revenue growth.

Global Expansion: Exploring international markets and establishing a strong presence in regions with growing cycling communities can open new revenue streams.

Brand Diversification: Expanding beyond cycling shorts into related products such as cycling shoes, helmets, or other cycling gear can diversify revenue sources.

Membership and Loyalty Programs: Instituting loyalty programs and memberships with exclusive benefits can foster customer retention and encourage repeat purchases.

Omni-Channel Strategies: Seamlessly integrating physical retail with e-commerce, mobile apps, and social commerce can enhance the customer experience and capture sales across multiple channels.

Why is US the Largest Market for Cycling Shorts? 

The United States has consistently held a prominent position as one the largest market for cycling shorts due to several key factors driving its dominance. The United States has a robust and diverse cycling culture, encompassing everything from recreational cyclists and commuters to competitive athletes. This broad spectrum of cyclists creates a substantial demand for cycling apparel, including cycling shorts.

Also, the country's vast geographical size and varying climates contribute to the need for a wide range of cycling apparel, including shorts suitable for different conditions; from cold-weather gear to breathable options for warmer regions. The U.S. also has a well-established network of cycling events, clubs, and races, which stimulates demand for high-performance cycling shorts among competitive riders.

In addition, consumers in the American market are highly receptive to innovation, with consumers often seeking the latest advancements in materials, technology, and design. Many leading cycling apparel brands are based in the United States or have a strong presence there, making it a hub for product development and marketing.

Moreover, growth of e-commerce and online retail in the United States has made it easier for consumers to access a wide range of cycling shorts, enhancing market reach and contributing to its leading position.

Which Key Trends Will Drive Cycling Shorts Sales in Europe? 

A key trend expected to drive cycling shorts sales in Europe in the coming years is growing emphasis on sustainable and eco-friendly products. This is driven by increased environmental concerns and shift in preference for cycling shorts made from sustainable materials, following the broader trend of eco-conscious consumerism.

Also, rise of urban cycling and bike-sharing programs in countries, cities, and rural and urban areas in Europe is boosting demand for cycling apparel, including shorts. As more people explore benefits of cycling as a mode of transportation and recreation, sales of functional and stylish cycling shorts tailored for urban riders are expected to increase.

The integration of technology into cycling apparel, including smart features like integrated sensors for performance monitoring, is another trend expected to support revenue growth. As increasing number of consumers in Europe seek ways to enhance their cycling experience, sales of high-tech cycling shorts are likely to register sales incline.

In addition, the influence of professional cycling events and the popularity of cycling as a sport is also can driving sales. As more individuals take up road cycling and mountain biking, the demand for specialized high-performance shorts is expected to rise. Evolving preferences for sustainable products, growth of urban cycling trends, technological advancements, and the expanding cycling culture in Europe are pivotal trends driving cycling shorts sales in the region.

Why Investment in China and India is Key to Growth of the Global Cycling Shorts Market? 

Investment in China and India is beneficial in a number of ways. First, both countries have been registering notable surge in the popularity of cycling as a recreational activity and as a means of sustainable transportation. As urbanization progresses and traffic congestion continues to worsen, cycling is expected to continue to gain traction as a sustainable as well as a healthy mode or mobility alternative, and in turn support demand for cycling shorts and apparel.

Also, these countries hold vast and diverse consumer bases, with China and India accounting for over a billion each. Moreover, as the middle class consumer base in both economies continues to expand, more individuals have the purchasing power to invest in quality cycling gear, including shorts.

In addition, the cost-efficiency of manufacturing in China and India is a significant factor to consider to make an investment. Many global cycling apparel brands already have production facilities in these countries due to competitive labor and production costs. By investing in manufacturing and supply chain capabilities in China and India, companies can reduce production expenses and enhance profit margins.

Furthermore, investments in marketing, distribution, and retail infrastructure in China and India can facilitate the expansion of international cycling apparel brands into these lucrative markets. As brand recognition grows and consumers become more inclined to adopt cycling as part of the lifestyle, this investment can stimulate sales and contribute to the overall growth of the global cycling shorts market.

What is the Outlook on Cycling Shorts Sales in Middle East and Africa? 

The outlook for cycling shorts sales in the Middle East and Africa is one of gradual growth and increasing potential. While the cycling culture in these regions is not as established as in some other parts of the world, there are several factors that indicate positive prospects for cycling shorts providers.

Emerging Cycling Communities: In recent years, there has been a noticeable rise in interest in cycling as a recreational activity and a mode of transportation in the Middle East and Africa. Urban development projects, the promotion of healthier lifestyles, and development of cycling infrastructure have contributed to expansion of cycling communities in cities such as Dubai, Abu Dhabi, Nairobi, and Cape Town.

Tourism and Competitive Events: Countries in the MEA have been increasingly hosting international cycling events and races, attracting enthusiasts from around the world. The Tour du Rwanda, Cape Town Cycle Tour, and Dubai Tour are a few examples. These events create a demand for high-quality cycling apparel, including shorts, from participants, fans, and spectators, though in some countries this may not be observed due to obvious restrictions or constraints.

Climate and Leisure Tourism: The warm climate in many Middle Eastern and African countries allows for year-round cycling, making these regions appealing to tourists seeking cycling adventures. As tourism grows, the demand for cycling gear, especially comfortable and breathable shorts, is likely to increase.

Investment in Sports Infrastructure: Governments and private entities in some Middle Eastern countries, such as Qatar and the UAE, are investing in sports infrastructure and cycling tracks. This indicates a commitment to promoting cycling as a popular and accessible sport.

While these trends suggest positive opportunities, it is essential to consider factors such as cultural norms and preferences in these regions. Understanding the local cycling market and the specific needs of riders in the Middle East and Africa will be key to success for cycling shorts providers looking to tap into these growing markets.

Which Latin American Countries will be at the Forefront of Growth for Cycling Shorts Manufacturers? 

Various countries in Latin America represent lucrative opportunities for cycling shorts providers due to the growing popularity of cycling in countries in the region and high demand for quality cycling products and related apparel.

Colombia is known for the passion for cycling among residents and visitors, and hence offers significant potential for cycling shorts providers. The country has a rich cycling culture, with a strong focus on road and mountain biking. The popularity of competitive cycling events and recreational riding is also driving the demand for high-performance cycling shorts.

Brazil has a significantly large population and diverse climate, making it a promising market for cycling shorts. As urban cycling gains traction in major cities, and the country's extensive coastline and varied landscapes provide opportunities for recreational riding, and demand for comfortable and stylish cycling apparel is on the rise as per market analysis and volume sales estimations.

Chile has been witnessing a surge in cycling enthusiasts, driven by a rising interest in outdoor activities and a desire for healthier lifestyles. The demand for quality cycling shorts has grown in tandem with this trend. Argentina also has a thriving cycling community, and the country hosts various cycling events and races. As a result, there is a strong demand for performance-oriented cycling shorts. In addition, Mexico, with its large and diverse population, offers a sizable market for cycling apparel. The country's varied terrains, from mountains to coastal areas, provide opportunities for different types of cycling, thus increasing the demand for specialized cycling shorts.

Leading Cycling Shorts Manufacturers & Competitive Landscape: 

The competitive landscape in the global cycling shorts market has evolved rapidly in recent years, reflecting a trend towards healthier lifestyle changes and habits following the COVID-19 pandemic. Emerging brands and innovative startups have also made inroads into the market by offering unique features, sustainable materials, and responsive approaches to consumer trends. These newcomers are contributing to a dynamic and diverse competitive landscape, challenging established brands to stay competitive and innovative. Some leading brands in the cycling shorts market include Castelli, Pearl Izumi, Assos, and Rapha, each with its unique strengths and offerings.

Castelli: Castelli is known for its expertise in aerodynamic design and high-performance cycling apparel. The brand's cycling shorts are favored by professional cyclists and enthusiasts alike for their innovative features and quality construction. Pearl Izumi is renowned for providing versatile and affordable cycling shorts. They focus on delivering a range of options that cater to a wide spectrum of cyclists, from beginners to experienced riders. Assos is celebrated for its premium cycling shorts that offer a combination of cutting-edge technology and comfort. Their high-performance shorts often incorporate advanced materials and ergonomic design for serious cyclists. While Rapha targets a more fashion-forward segment of the market, with a focus on stylish and distinctive designs. Its offerings cycling shorts often appeal to cyclists who prioritize both performance and aesthetics.

Company List:

  • Specialized Bicycle Components, Inc.
  • Aero Tech Designs Cyclewear
  • Baleaf Sports
  • Nike, Inc.
  • Zara
  • Hennes & Mauritz AB
  • Manifattura Valcismon S.p.A.
  • Rapha Racing Limited
  •  ITS Cycling Limited T/A Hunt Bike Wheels
  • Assos of Switzerland

Recent Developments:

  • On 26 February 2023, Baleaf Sports revealed that it was releasing its new Airide series, which is an advanced collection of padded cycling shorts designed to deliver the utmost comfort and safeguarding for cyclists, over on- or off-road terrain. Designed to provide comprehensive support for a more comfortable cycling experience, these new products come with an integrated pad to reduce pressure on sensitive areas of the wearer’s body. Also, availability in skin-friendly and fast-drying materials with exceptional elasticity and moisture-wicking capabilities makes these products ideal for variety of users, ranging from novices to seasoned cyclists. The shorts offer an extra layer of protection while ensuring optimal comfort and freedom of movement during rides.
  • On 30 May 2022, US cycling brand - Jelenew - introduced the first professional women's cycling pants featuring an innovative 1+1 model outer pad system. This design includes form-fitting cycling leggings and detachable padded cycling shorts with integrated protection pads and physiological structure for high hygiene, quality, and safety of women anatomy, and also ensures ease and freedom of movement. The model also focuses on a scientific structure, advanced fabric technology, and fashion aesthetics, and with an emphasis on ergonomics and style. It is effectively designed to isolate sensitive areas, reduce risk of bacterial infections, and the detachable design allows female cyclists to adapt usage as per their cycling needs.
  • On 7 April 2022, Trek Bicycle announced that it was continuing with its efforts to prioritize sustainability and reduce overall environmental footprint, and reimagining at various levels for professional-grade cycling apparel. This was announced at the launch of Trek Bicycle’s first-ever line of clothing including shorts, cycling jerseys, and socks. All apparel is produced using sustainably sourced materials and recycled materials, and includes fabric fiber spun from recycled plastic water bottles and pre-consumer textile waste.
  • In January 2021, British start-up company, Inpulse, introduced a new cycling short that incorporates Artificial Intelligence (AI) and electoral sensors to shape and stimulate muscles while the user is riding. The shorts were developed by a PHD student in neuroscience at the University of Southampton in the UK, and was inspired after studying neuromuscular junctions. Specifically, the chemical synapses between motor neurons and muscle fiber that allows the transmission of signals that causes the contracting and strengthening of muscles during movement.  In the case of Inpulse’s new shorts, they bypass this connection, instead using electrical currents to strengthen muscles directly without relying on the brain to send out signals, via use of sensors that monitor muscle activity during a workout. Also, Inpulse plans to adapt the same technology for running and gym apparel.

Research Scope

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Compound Annual Growth Rate (CAGR)


Segments Covered 

Product Type, Consumer Orientation, Pad Type, Sales Channel, and Region

Regions Covered

North America:  The U.S. & Canada

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Market in Europe

United Kingdom

Largest Market


Key Players

Specialized Bicycle Components, Inc., Aero Tech Designs Cyclewear, THE WRIGHT BROTHERS, Baleaf Sports, Nike, Inc., Zara, Hennes & Mauritz AB, Manifattura Valcismon S.p.A., Rapha Racing Limited, ITS Cycling Limited T/A,  Hunt Bike Wheels, Assos of Switzerland

Market Segmentation:

By Product Type:

  • Road Shorts / Bib Shorts
  • Mountain Bike Shorts / Baggy Shorts
  • Smart Cycling Shorts
  • Others

Consumer Orientation:

  • Men
  • Women
  • Children 

Pad Type:

  • Padded
  • Non-Padded Shorts

Sales Channel:

  • Hypermarket/Supermarkets
  • Specialty Stores
  • Online Retailers
  • Multi-brand Stores
  • Sports Variety Stores
  • Other Sales Channel

Segmentation By Region:

North America:

  • United States
  • Canada


  • Germany
  • The U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • Rest of Europe

Asia Pacific:

  • China
  • Japan
  • India
  • South Korea
  • Australia & New Zealand
  • Rest of Asia Pacific

Latin America:

  • Brazil
  • Mexico
  • Argentina

Middle East & Africa:

  • Saudi Arabia
  • South Africa
  • United Arab Emirates
  • Israel

Frequently Asked Question

What are some key growth drivers for the global cycling shorts market?

Growth of the global cycling shorts market is primarily driven by factors such as rising popularity of cycling as a recreational activity and mode of transportation, increased awareness of the importance of cycling apparel, and advancements in materials and technology used in cycling shorts.

What are some emerging trends in the cycling shorts market?

Some include growing demand for sustainable and eco-friendly cycling shorts, integration of technology in apparel, focus on urban cycling, and influence of professional cycling events in promoting high-performance shorts.

Which regions show promising opportunities for cycling shorts providers?

Latin American countries such as Colombia, Brazil, and Argentina have seen an increase in number of cycling enthusiasts. In the Middle East and Africa, areas with growing cycling communities, urban cycling initiatives, and expansion of competitive events are becoming attractive markets.

What are some key challenges faced by cycling shorts manufacturers?

Manufacturers often face challenges with factors like fluctuating raw material costs, supply chain disruptions, and intense competition. Also, staying updated with rapidly changing consumer preferences and effectively differentiating their products in a crowded market can be challenging.

How has e-commerce impacted the sales of cycling shorts?

E-commerce has become a significant sales channel for cycling shorts. It has made it more convenient for consumers to access a wide range of products and has allowed providers to reach a global audience. Additionally, Direct-To-Consumer (DTC) sales are on the rise, with many brands establishing an online presence to reduce distribution costs and increase profit margins.

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