Frozen Pizza Market

Market Brief:

According to Reports and Insights analysis, the global frozen pizza market was US$ 18,235.40 Million in 2022.

Furthermore, the frozen pizza market to register a CAGR of 7.60% which is expected to result in a market forecast value for 2031 of US$ 39,257.20 Mn.

Frozen Pizza Market Research and Insights:

The global frozen pizza market is registering significant revenue growth, driven by factors such as convenience, affordability, and increasing consumer preference for ready-to-eat meals. Market growth is expected to continue its upward trajectory at a steady rate over the forecast period. Factors such as busy lifestyle, rising disposable income, and trend of home-based entertainment are contributing to market revenue growth.

Also, availability of a wide range of flavors, toppings, and crust types caters to diverse consumer preferences. The introduction of healthier and premium frozen pizza options, along with innovative marketing strategies and product launches, are further supporting growth potential of players in the market.

Comprehensive analysis and insights into the global frozen pizza market provide valuable information for businesses in the industry. Clarity and understanding of frozen pizza market trends help companies tailor their products to meet customer demands more effectively. Read report overview and other sections to know more about market coverage and highlights.

Frozen Pizza Market Report Overview:

The global frozen pizza market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use.

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others. Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, strategies, product launches, agreements, expansion, mergers & acquisitions, and others. 

The global frozen pizza market research report is segmented according to product type, toppings, distribution channel, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe); Asia Pacific (China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA).

Some more detailed insights on the market are provided below:

Increasing Demand for Convenience Foods: The busy lifestyles of consumers have led to a rising demand for convenient meal options, including frozen pizzas. The ease of preparation and wide variety of flavors and toppings offered by frozen pizzas have contributed to their popularity.

Growing Preference for Healthy and Natural Ingredients: With the increasing focus on health and wellness, consumers are seeking frozen pizzas that use high-quality, natural ingredients and offer healthier options such as gluten-free crusts, vegetable-based toppings, and organic options.

Technological Advancements in Freezing and Packaging: Advancements in freezing technologies have improved the quality and taste of frozen pizzas, making them more comparable to freshly made pizzas. Additionally, innovative packaging solutions help in preserving the freshness and flavor of the pizzas, further driving consumer interest and also increase the demand and frozen pizza production.

Expansion of Online Retail Channels: The rapid growth of e-commerce platforms and online grocery delivery services has significantly boosted the accessibility and availability of frozen pizzas. Consumers can conveniently browse and order a wide range of frozen pizza options from the comfort of their homes, leading to increased market revenue.

Introduction of Specialty and Gourmet Frozen Pizzas: Manufacturers are continuously introducing new flavors, unique toppings, and gourmet options in the frozen pizza market to cater to the evolving taste preferences of consumers. This trend has expanded the consumer base and provided opportunities for premium-priced frozen pizzas, positively impacting market revenue growth.

What Factors Are Restraining Growth of Frozen Pizza Market? 

Revenue growth of the market is restrained by several factors, some of which are provided in some detail below:

Health Concerns and Nutritional Perception: Despite efforts to offer healthier options, frozen pizzas are often perceived as being high in calories, sodium, and artificial additives. Concerns about the nutritional value and potential health risks associated with frozen pizzas can negatively impact consumer perception and limit market growth.

Intense Competition from Freshly Made Pizzas: The availability of freshly made pizzas from pizzerias and restaurants poses a significant challenge to the frozen pizza market. Consumers who prioritize taste and quality may prefer the authenticity and customizable options offered by freshly made pizzas over the convenience of frozen alternatives.

Price Sensitivity: Price sensitivity among consumers can pose a restraint on the growth of the frozen pizza market. While frozen pizzas are generally more affordable than ordering from restaurants, the perception of frozen pizzas as a lower-quality and less desirable option may limit the willingness of some consumers to pay premium prices.

Seasonality and Weather Conditions: The demand for frozen pizzas may be influenced by seasonality and weather conditions. In regions with a strong outdoor grilling culture or during warmer months, the demand for frozen pizzas as a convenient meal option may decrease, impacting market growth.

Preference for Homemade or DIY Pizzas: Some consumers enjoy the experience of making pizzas from scratch or using pre-made pizza dough and toppings. The satisfaction derived from the creative process and control over ingredients can deter them from purchasing frozen pizzas, affecting market revenue.

What are the Opportunities for Leading Frozen Pizza Manufacturers?

Product Innovation and Diversification: Opportunities lie in the development of innovative and diverse frozen pizza products to cater to evolving consumer preferences. This includes the introduction of healthier options, gluten-free or plant-based pizzas, and gourmet flavors to attract a wider customer base.

E-commerce and Online Retail: The growing trend of online shopping and the convenience it offers present opportunities for frozen pizza manufacturers to expand their distribution channels. Collaborations with e-commerce platforms and the development of direct-to-consumer models can enhance market reach and revenue streams.

Expansion in Emerging Markets: There is potential for market growth by expanding into emerging markets where frozen pizza consumption is on the rise. Targeting regions with a growing urban population, busy lifestyles, and increasing disposable incomes can unlock new revenue opportunities.

Marketing and Promotional Strategies: Effective marketing and promotional strategies, such as social media campaigns, influencer collaborations, and product sampling, can create awareness and generate interest in frozen pizzas. Engaging with consumers and highlighting the convenience, taste, and quality of frozen pizzas can drive sales and revenue growth.

Foodservice and Institutional Sales: Collaborating with foodservice providers, restaurants, cafes, and institutions such as schools and offices can open avenues for bulk frozen pizza sales volume. Customizable options and partnerships with foodservice chains can lead to significant revenue streams in the institutional segment of the market.

What are the factors driving the growth of Frozen Pizza in North America region?

In North America, frozen pizza demand is significantly high, driven by the convenience, variety, and affordability it offers to consumers. The United States is a major market in the region, accounting for a substantial market share and demand. The supply chain of frozen pizza is well-established, with several domestic and international players competing in the market. Consumer preference in North America tends towards convenience and quality, with a growing interest in healthier and premium frozen pizza options. The industry in this region is characterized by continuous innovation, product diversification, and extensive marketing efforts to capture consumer attention and drive market growth.

Why is Europe a prominent market for Frozen Pizza?

Europe is a mature market for frozen pizza, with a high demand driven by busy lifestyles, convenience, and a wide range of product offerings. Countries like Italy, the United Kingdom, Germany, and France have a strong affinity for frozen pizza. The market exhibits a mix of local and international brands, with a focus on regional flavors and traditional pizza styles. Consumer preference in Europe emphasizes taste, quality, and authenticity. The industry growth in the region is influenced by factors such as product innovation, competitive pricing, and increasing consumer awareness of healthier frozen pizza options.

What are the factors driving the growth in Frozen Pizza unit sales in Asia Pacific region?

The frozen pizza market in Asia Pacific is experiencing significant growth, driven by factors such as urbanization, changing dietary habits, and increasing disposable incomes. Countries like China, Japan, South Korea, and India are emerging as key markets within the region. Consumer preference in Asia Pacific is influenced by a combination of convenience, taste, and affordability. Local and international brands are expanding their product portfolios to cater to diverse consumer preferences, including vegetarian, vegan, and ethnic flavors. The industry growth in this region is supported by aggressive marketing, distribution network expansion, and strategic partnerships with local retailers.

What is the Outlook on Frozen Pizza Sales in Latin America? 

Latin America is a growing market for frozen pizza, with countries like Brazil, Mexico, and Argentina driving demand. The market is characterized by a mix of local and international brands, offering a variety of flavors and sizes to cater to consumer preferences. Convenience and affordability are key factors driving consumer preference in this region. Industry growth in Latin America is influenced by urbanization, busy lifestyles, and the increasing popularity of frozen foods. Companies are focusing on product localization, effective distribution strategies, and promotional activities to tap into the growing consumer base.

Why Middle East & Africa region is characterized by a diverse market landscape?

The frozen pizza market in the Middle East & Africa is gradually expanding, driven by factors such as urbanization, a rise in disposable incomes, and changing food consumption patterns. Countries like the United Arab Emirates, Saudi Arabia, and South Africa are witnessing increased demand for frozen pizza. Consumer preference in this region is influenced by convenience, taste, and quality. International brands dominate the market, with a focus on adapting flavors and ingredients to suit local preferences. Industry growth in the Middle East & Africa is driven by expanding retail channels, improving cold chain infrastructure, and promotional activities to create awareness and enhance product visibility.

Leading Frozen Pizza Manufacturers & Competitive Landscape:

The competitive landscape of the frozen pizza market is characterized by intense competition among various players striving to capture a larger market share. The market is dominated by both global and regional companies, each offering a wide range of frozen pizza products to cater to diverse consumer preferences. Key players in the market focus on product innovation, develop new flavors, toppings, and crust variations that appeal to consumers, quality improvement, and expansion of their distribution networks to gain a competitive edge. They also engage in strategic partnerships and acquisitions to expand their product portfolios and market presence. Marketing and promotional activities play a crucial role in capturing consumer attention and creating brand awareness.

Company List:

• Nestlé SA
• Dr. Oetker GmbH
• General Mills, Inc.
• Conagra Brands, Inc.
• McCain Foods Limited
• Newman's Own, Inc.
• Daiya Foods Inc.
• Schwan's Company
• Amy's Kitchen, Inc.
• Palermo Villa, Inc.
• Rich Products Corporation
• California Pizza Kitchen, Inc.
• Totino's (General Mills)
• Celeste (Dr. Oetker)
• Red Baron (Schwan's Company)

Major Companies & Recent Developments:

• In October 2021, General Mills, Inc. announced the acquisition of Tyson Foods' frozen pizza business, including the well-known brands Totino's and Jeno's. This strategic move allows General Mills to expand its presence in the frozen pizza market and strengthen its product portfolio. The company aims to leverage the acquisition to drive growth and offer a diverse range of frozen pizza options to consumers.
• In September 2021, Conagra Brands, Inc. launched a new line of plant-based frozen pizzas under its brand Gardein. The pizzas are made with plant-based ingredients and offer a delicious and convenient option for consumers following a vegetarian or vegan lifestyle. Conagra Brands is focusing on meeting the growing demand for plant-based foods and providing tasty alternatives in the frozen pizza segment.
• In May 2022, Schwan's Company expanded its pizza portfolio with the introduction of ‘PizzaQuest,’ a new line of artisan-style frozen pizzas. The PizzaQuest range features unique flavors and high-quality ingredients, catering to consumers seeking premium and gourmet frozen pizza options. Schwan's Company aims to provide a premium experience to customers and differentiate its offerings in the competitive frozen pizza market.

Research Scope

Report Metric	Report Details
Market size available for the years	2021-2031
Base Year	2022
Forecast Period	2023-2031
Compound Annual Growth Rate (CAGR)	7.60%
Segment covered	Product Type, Toppings, Distribution Channel, and Region
Regions Covered	North America:  The U.S. & Canada   Latin America: Brazil, Mexico, Argentina, & Rest of Latin America    Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific    Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe   The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA
Fastest Growing Country in Europe	Germany
Largest Market	North America
Key Players	Nestlé SA, Dr. Oetker GmbH, General Mills, Inc., Conagra Brands, Inc., McCain Foods Limited, Newman's Own, Inc., Daiya Foods Inc., Schwan's Company, Amy's Kitchen, Inc., Palermo Villa, Inc., Rich Products Corporation, California Pizza Kitchen, Inc., Totino's (General Mills), Celeste (Dr. Oetker), and Red Baron (Schwan's Company) amongst others.

Market Segmentation:

By Product Type:

• Thin Crust Pizza
• Thick Crust Pizza
• Stuffed Crust Pizza
• Gluten-Free Pizza
• Vegetable-Based Pizza
• Others

By Toppings:

• Cheese Pizza
• Pepperoni Pizza
• Vegetable Pizza
• Meat Pizza
• Specialty Toppings (e.g., BBQ chicken, buffalo sauce)
• Others

By Distribution Channel:

• Supermarkets
• Hypermarkets
• Convenience Stores
• Online Platforms
• Foodservice Outlets
• Others

Market Segmentation By Region:

North America

• United States
• Canada

Europe

• Germany
• The U.K.
• France
• Spain
• Italy
• Russia
• Poland
• BENELUX
• NORDIC
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Australia & New Zealand
• ASEAN
• Rest of Asia Pacific

Latin America:

• Brazil
• Mexico
• Argentina
• Rest of Latin America
   

Middle East & Africa

• Saudi Arabia
• United Arab Emirates
• South Africa
• Egypt
• Israel
• Rest of MEA