Highlighting Powder Market

Highlighting Powder Market Report, By Product Type (Pearl Color, Metallic Color, Others), By End-Use (Personal Use, Professional Use (Makeup Artists)), By Distribution Channel (Specialty Stores, Online Retailers, Supermarkets/Hypermarkets, Department Stores, Others) and Regions 2024-2032

Market Overview:

"The global highlighting powder market size reached US$ 741.4 million in 2023. Looking forward, Reports and Insights expects the market to reach US$ 1,532.2 million in 2032, exhibiting a growth rate (CAGR) of 8.4% during 2024-2032."

The global highlighting powder market is registering significant revenue growth, driven by factors such as increasing consumer demand for makeup products, rising popularity of highlighting and contouring techniques, and the influence of social media trends.

Shift towards natural and organic highlighting powders as an increasing number of consumers prioritize clean and sustainable beauty products as well as advancements in formulation technologies have led to the development of highly pigmented and long-lasting highlighting powders. However, factors such as the availability of counterfeit products and concerns regarding the use of certain ingredients may restrain market revenue growth.

Highlighting Powder Market Report Overview:

The report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, statistics, and actionable insights. Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use.

Revenues are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others. Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, strategies, product launches, agreements, expansion, mergers & acquisitions, and others.  

The global highlighting powder market research report is segmented according to product type, end-use, distribution channel, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of MEA).

Highlighting Powder Market Trends and Drivers:

Increasing demand for natural and organic products: Consumers are increasingly inclined towards natural and organic highlighting powders due to concerns about synthetic ingredients and their potential side effects. This trend is driving demand for clean and sustainable beauty products. Positive changes in Highlighting Powder market trends are expected to propel market growth.

Influence of social media and beauty influencers: The rise of social media platforms and beauty influencers has had significant impact on growth of the global highlighting powder market. Influencers and online tutorials have popularized highlighting and contouring techniques, leading to increased consumer awareness and rising demand for highlighting powders.

Innovation in formulation and packaging: Manufacturers are constantly innovating in terms of formulation and packaging to meet consumer demand. Highly pigmented and long-lasting highlighting powders with innovative packaging designs are gaining popularity in the market.

Expansion of distribution channels: The availability of highlighting powders through various distribution channels, including online retailing and specialty stores, has contributed to market growth. E-commerce platforms have particularly played a significant role in expanding the reach of highlighting powder products to a global consumer base.

Growing consumer focus on personal grooming: Rising importance of personal grooming and self-care is driving incline in demand for cosmetic products, including highlighting powders. Consumers are increasingly purchasing beauty products to enhance their appearance, and this is positively impacted market revenue.

What Factors Are Restraining Growth of Highlighting Powder Market?

Revenue growth of the market is restrained by various factors, some of which are provided in some detail below:

Price sensitivity: Price is a major factor influencing consumer purchasing decisions. Highlighting powders, especially high-end or luxury brands, can be expensive, which may limit the market growth, particularly among price-sensitive consumers.

Competition from alternative products: Global highlighting powder market revenue growth is restrained by availability of alternative products such as liquid illuminators, cream highlighters, and baked highlighters. These alternatives offer different textures and finishes, providing consumers with a variety of options that may divert their attention and impact the demand for highlighting powders.

Limited shade ranges: Some highlighting powder brands may have limited shade ranges, which can restrict consumer appeal and exclude certain consumer segments. Inclusivity and offering a wide range of shades to cater to diverse skin tones is crucial to tap into a larger customer base.

Consumer preferences shifting towards minimalist makeup: The trend towards minimalist and natural makeup looks may impact the highlighting powder market. Consumers seeking a more subtle and natural glow may opt for minimal or no highlighter.

Product saturation in the market: The global highlighting powders market is saturated with numerous brands and product offerings. This high level of competition can make it challenging for new entrants to establish a strong presence and gain market share, while existing players may face challenges to differentiate their products and maintain customer loyalty.

What are the Opportunities for Leading Highlighting Powder Manufacturers?

Growing demand for natural and organic highlighting powders: Demand for natural and organic highlighting powders is rising due to increasing consumer awareness about ingredients and sustainability. Manufacturers can capitalize on this opportunity by developing and marketing highlighting powders made from natural and organic ingredients, appealing to eco-conscious consumers.

Expansion into emerging markets: Demand for highlighting powder is significant in emerging markets, especially in Asia Pacific and Latin America. These regions have a growing middle class and a rising interest in beauty and cosmetics products. Companies can explore expansion strategies and tailor their products to meet the specific preferences and needs of these markets.

Customization and personalization: Offering customizable highlighting powders allows brands to cater to individual preferences and create a unique customer experience. This can be achieved through personalized shade selection, packaging options, or even offering mix-and-match palettes. By providing customization options, brands can attract a broader customer base and drive revenue growth.

Social media and influencer marketing: Social media platforms, such as Instagram and YouTube, play a significant role in driving trends and consumer preferences in the beauty industry. Collaborating with influencers and utilizing social media platforms for marketing and brand promotion can help generate awareness and increase sales in the highlighting powder market.

Product innovation and differentiation: Continuous product innovation, such as new formulations, unique textures, and innovative packaging, can create differentiation in the market and attract consumer attention. Developing multi-purpose highlighting powders that can be used for various makeup techniques or incorporating skincare benefits can also open up new revenue streams and expand market opportunities.

What are the factors driving the highlighting powder demand in North America region?

North America highlighting powder market share incline is driven by high consumer demand for cosmetics and beauty products. Well-established beauty industry and a strong presence of major cosmetic brands in the region, coupled with rising consumers preference for high quality, innovative formulations, and cruelty-free products are factors driving demand for highlighting powders.

Does Europe account for a prominent highlighting powder market share?

Europe is a significant market for highlighting powders, driven by the region's fashion-forward culture and beauty-conscious consumers. Countries such as the UK, France, and Germany register robust demand for cosmetics, including highlighting powders. Consumers in Europe value product efficacy, high-quality ingredients, and sustainable packaging. The market is characterized by the presence of both luxury and affordable beauty brands, offering a range of options to cater to diverse consumer preferences.

What are the factors driving the growth in highlighting powder sales in Asia Pacific region?

Asia Pacific highlighting powder market share incline is driven by robust growth potential, with countries such as China, Japan, South Korea, and India registering increasing demand for cosmetics and beauty products. Factors such as growing middle class consumer base and changing beauty standards, and consumers in countries in Asia Pacific prioritizing on skincare benefits in makeup products, including highlighting powders, are expected to continue to drive revenue growth of the market in the region. Availability of local beauty brands and K-beauty trends have a major influence on consumer preferences in countries in this region.

What is the outlook on highlighting powder sales in Latin America?

Latin America is an emerging market for highlighting powders, with countries such as Brazil, Mexico, and Argentina leading in terms of demand. Warm climate and vibrant culture contribute to the popularity of makeup products, including highlighting powders. Consumers in Latin America prefer quality products that are suitable for humid weather conditions. Market revenue growth is also supported by the rising influence of social media and beauty influencers in shaping consumer preferences.

Why Middle East & Africa region is characterized by a diverse market landscape?

Growth of the highlighting powder market in the Middle East & Africa is driven by increasing beauty consciousness and rising demand for luxurious beauty products. Countries such as the United Arab Emirates, Saudi Arabia, and South Africa have a thriving beauty market. Consumer preferences in this region lean towards high-end cosmetics with luxurious packaging and long-lasting formulations. Demand for highlighting powders is driven by preference for a luminous and glamorous look, often associated with Middle Eastern and African beauty trends.

Leading Highlighting Powder Manufacturers & Competitive Landscape:

The global highlighting powder market is highly competitive, with several key players competing for majority market share. Various established cosmetic brands have a strong presence in the market, offering a wide range of highlighting powders to cater to different consumer preferences. Additionally, there are emerging brands and indie cosmetic companies that are gaining traction with their innovative formulations and unique marketing strategies. The market is characterized by constant product launches, collaborations with beauty influencers, and emphasis on inclusive shade ranges. Competitive strategies include product innovation, marketing campaigns, and expanding distribution networks to capture a larger share of the global highlighting powder market.

Company List:

  • MAC Cosmetics
  • Benefit Cosmetics
  • NARS
  • Becca Cosmetics
  • Fenty Beauty
  • Anastasia Beverly Hills
  • Too Faced Cosmetics
  • Huda Beauty
  • NYX Professional Makeup
  • Urban Decay
  • Cover FX
  • Laura Mercier
  • ColourPop Cosmetics
  • Maybelline New York
  • Milani Cosmetics

Research Scope

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Compound Annual Growth Rate (CAGR)


Segment covered 

Product Type, End-Use, Distribution Channel, and Regions

Regions Covered

North America:  The U.S. & Canada

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Country in Europe


Largest Market in Asia Pacific


Key Players

MAC Cosmetics, Benefit Cosmetics, NARS, Becca Cosmetics, Fenty Beauty, Anastasia Beverly Hills, Too Faced Cosmetics, Huda Beauty, NYX Professional Makeup, Urban Decay, Cover FX, Laura Mercier, ColourPop Cosmetics, Maybelline New York, Milani Cosmetics

Market Segmentation:

By Product Type:

  • Pearl Color
  • Metallic Color
  • Others

By End-Use:

  • Personal Use
  • Professional Use (Makeup Artists)

By Distribution Channel:

  • Specialty Stores
  • Online Retailers
  • Supermarkets/Hypermarkets
  • Department Stores
  • Others

Market Segmentation By Region:

North America

  • United States
  • Canada


  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Mexico
  • Argentina

Middle East & Africa

  • Saudi Arabia
  • South Africa
  • United Arab Emirates
  • Israel

Frequently Asked Question

How can I obtain more information about the global highlighting powder market report?

To obtain more information about the global highlighting powder market report, you can fill in the form provided to request a sample. Leave your contact details, and a research team member or concerned person will get in touch with you at the earliest to provide additional details and address any specific queries you may have.

Can additional scope be added to the report upon request?

The report scope can be modified or designed to include your specific requirements and focus areas.

Will customization of existing scope of the report cost more than the cost currently, and how can I now more in this regard?

Get in touch with our marketing team by simply clicking on the enquire here button, and a team member will get in touch to clear all queries.

Can a company or companies of my choice be included in the market research report?

This query can be resolved through interaction with one of our research team members or marketing personnel.

How can I have my company included in the company profile section of the report?

Leave your company details for us to understand how this can be done, and a marketing person will be in touch to resolve the query shortly.

Please Fill Your Details

Your personal details will remain secure and confidential. Privacy Policy