"The India male grooming products market size reached US$ 1.8 billion in 2023. Looking forward, Reports and Insights expects the market to reach US$ 3.5 billion by 2032, exhibiting a growth rate (CAGR) of 7.8% during 2024-2032."
Market Growth Rate (2024-2032)
Male grooming products are the wide range of personal care products include various categories, including haircare, skincare, shaving, and fragrances to enhance the appearance, hygiene, and overall well-being. These products include facial cleansers, moisturizers, shampoo, razors, body sprays and many more. Their working mechanism involves interaction with the hair and skin, offering tailored solutions such as moisturization, oil control, or hair strengthening. The properties of these products often provide nourishment, hydration, and protection against environmental factors, aiming for a well-groomed appearance.
The India male grooming products market has witnessed significant growth, reflecting changing attitudes towards personal care among men. Market growth is driven by the growing awareness about personal hygiene among men with an importance on a well-groomed appearance. Additionally, the availability of multiplicity of products are in demand as men become more conscious of their hairstyles and grooming routines. Further, e-commerce platforms have played a crucial role in making these products accessible across the country, further fueling the growth of the male grooming products market in India.
India Male Grooming Products Market Trends and Drivers
The India male grooming products market is witnessing notable trends and being driven by several factors. Firstly, men are increasingly implementing grooming as a routine part of self-care and gradually prioritize vegan formulations, they also maintain high expectations for innovative products. This includes specific formulations for different skin and hair types. Secondly, the traditional ideals surrounding masculinity have experienced a significant shift towards a more modern and refined metrosexual approach, highlighting the importance of appearance and actions as the key aspects of enhancing one's overall image. Additionally, the availability of innovative product range, including beard oils shampoo conditioners, and shower gels as the rise in the number of men sporting beard look and eventually adopting male grooming products with the formation of new male grooming startup drive the demand for grooming products in the market. Moreover, the rising awareness of health and wellness has extended to grooming products, with men seeking products that offer both cosmetic and health benefits, such as natural and organic formulations. Furthermore, the availability of grooming products in various retail channels, including dedicated men's grooming stores, supermarkets, and salons, contributes to market growth by increasing convenience for consumers.
India male grooming products market growth is influenced by several factors which include the increasing awareness of health and wellness, innovations in product formulations, popularity of facial hair trends, including beards and mustaches increased the demand for beard care products such as balms and grooming tools. Further, the demand for personalized grooming experiences lead to the development of customizable products and services, as brands are offering handmade solutions to cater to individual preferences and needs. Overall, all these factors contribute to the growth in the India male grooming products market.
India Male Grooming Products Market Restraining Factors
Despite the positive trajectory observed in the India male grooming products market, growth is hindered by various restraining factors. Firstly, deep-rooted cultural norms and traditional observations of masculinity may create struggle to the widespread adoption of male grooming practices as some men may still feel societal pressure to conform to traditional notions of appearance and personal care. Secondly, high-quality grooming products often come with a premium price, and budget constraints may hinder widespread adoption, particularly in certain demographic segments. Additionally, India has a rich tradition of natural remedies for skincare and haircare. Some consumers may prefer traditional and homegrown solutions, leading to a slower adoption of commercial grooming products. Moreover, the side effects of some grooming products ingredients that come up with the clear regulatory standards or misinformation may contribute to hesitancy in adopting new grooming products. Furthermore, with the growing focus on sustainability, some consumers may be concerned about the environmental impact of certain grooming products, especially those with unnecessary packaging or containing non-biodegradable ingredients.
India Male Grooming Products Market Opportunities
The male grooming products market in India presents numerous opportunities for brands and businesses, driven by evolving consumer preferences, changing cultural norms, and the growing acceptance of grooming as an integral part of men's self-care routines. Firstly, brands can explore niche segments, introducing specialized products for various hair concerns, skin types, and grooming preferences, catering to the diverse needs of the Indian male consumer. Secondly, educational initiative to rising awareness about the benefits of male grooming by providing information on proper skincare routines, the use of specific products. Additionally, the increasing preference for organic products to innovate and develop grooming products with plant-based, and sustainable formulations. Moreover, collaborations with popular celebrities and influencers can enhance brand visibility and credibility that can help in creating a strong brand image and echo with the target demographic. Furthermore, this market can be expanded by the establishment of men’s salons and grooming clinics, services, and hair treatments, facials, and personalized grooming consultations. With the increasing environmental consciousness among consumers, there is an opportunity for brands to adopt sustainable packaging and manufacturing practices. Overall, the male grooming products market in India is suitable with opportunities for businesses that can adapt to evolving consumer preferences, and innovate in both product offerings and marketing strategies.
India Male Grooming Products Market Segmentation:
- Male Toiletries
- Electric Products
- After Shave Lotions
Based on product types, the India male grooming products market is categorized into male toiletries, electric products, after shave lotions and others. Male toiletries dominated the market due to the expansion of hotels and salon services in India.
By Price Range
- Mass Products
- Premium Products
Based on price range, the market has been divided into mass products and premium products.
By Distribution Channel
- Supermarkets & Hypermarkets
- Pharmacy Stores
- Online Stores
Based on distribution channel, the India male grooming products market is categorized into supermarkets & hypermarkets, pharmacy stores, online stores and others. Supermarkets and hypermarkets dominate the market as they provide wide range of product availability.
- North India
- West and Central India
- South India
- East India
The India male grooming product market is segmented into North India, West and Central India, South India and East India. North India exhibits a clear dominance in the market on account of the growing establishment of supermarkets, hypermarkets, and convenience stores in the region.
Leading India Male Grooming Products Providers & Competitive Landscape:
The India male grooming products market is highly competitive, with several key players vying for market share and actively engaging in strategic initiatives. These companies focus on product innovation, technological advancements, and expanding their product portfolios to gain a competitive edge. These companies are continuously investing in research and development activities to enhance their product offerings and cater to the evolving needs of customers in terms of efficiency, performance, and sustainability.
These companies include:
- L’OREAL Group
- Kiehl' s
- Johnson & Johnson
- Procter and Gamble
- Neutrogena Men
- Clinique for Men
- Shiseido Men
- Nivea Men
- BOMBAY SHAVING COMPANY
- THE MAN COMPANY
Recent News and Development
- December 2023: Bravado, the epitome of men’s grooming and new artisan luxury brand launched In India. Bravado’s 23 product offerings range from R3 night cream with Japanese spring water algae extract and the Oculux under eye gel, sans-qua waterless facewash, illuminate face serum, artist hair pomade, artist crystal hair wax, and face sculpt anti-ageing cream.
- May 2023: Philips announced the launch of its latest grooming tool, the Philips OneBlade QP1424. Designed specifically for GenZ, this revolutionary product offers a perfect combination of safety, convenience, speed, and versatility. It featured the unique OneBlade Technology that can shave, trim, and style, enabling consumers to get their desired look without the need for multiple tools.
- June 2023: Henkel Consumer Brands forayed into the male grooming category in India with the top five metros, Mumbai, Delhi, Bangalore, Kolkata and Chennai with the launch of Taft hair styling products. The Schwarzkopf Taft range comprised products across four categories, including hairspray, mousse, wax and gel.
- February 2023: Gentlemen’s Crew introduced by Nykaa with a range of personal grooming products for men that combine power-packed ingredients with nature’s finest offerings such as deodorants, beard-care, and hair styling ranges. The entire product line was formulated with the ‘power of two’ philosophy with an argan and tea tree range.
India Male Grooming Products Market Research Scope
Market size available for the years
Compound Annual Growth Rate (CAGR)
Product, Price Range, Distribution Channel, and Region
North India, West and Central India, South India, East India
Fastest Growing Country in Asia Pacific
Axe, L’OREAL Group, Unilever, Mirato, Kiehl' s, Johnson & Johnson, Colgate-Palmolive, Coty, Procter and Gamble, Neutrogena Men, Clinique for Men, Gillette, Shiseido Men, Nivea Men, Beardo, BOMBAY SHAVING COMPANY, THE MAN COMPANY, GARNIER
Frequently Asked Question
What are some key factors driving revenue growth of the India male grooming products market?
Some key factors driving market revenue growth includes increase in grooming implantation as a daily routine, innovations in product formulations, health and wellness, and others.
What are some major challenges faced by companies in the India male grooming products market?
Companies face challenges such as deep-rooted cultural norms, products with premium price, side effects, increasing focus on sustainability and others.
How is the competitive landscape in the India male grooming products market?
The market is competitive, with key players focusing on technological advancements, product innovation, and strategic partnerships. Factors such as product quality, reliability, after-sales services, and customization capabilities play a significant role in determining competitiveness.
What is the market size of India male grooming products market in the year 2023?
The India male grooming products market size reached US$ 1.8 billion in 2023.
What are the potential opportunities for companies in the India male grooming products market?
Companies can leverage opportunities such as niche segments, collaborations with the service centres, and establishment of men’s grooming services and others.
Which region has the biggest market share in India male grooming products market?
North India has the biggest market share in India male grooming products market.
How is the India male grooming products market segmented?
The market is segmented based on factors such as product, price range, distribution Channel and region.
At what CAGR market is expected to grow?
Market is expected to grow at a CAGR of 7.8%.