Labeller Market Report, By Product Type (Automatic Labellers, Semi-Automatic Labellers, Manual Labellers), By Technology (Pressure-Sensitive Labellers, Glue-Based Labellers, Sleeve Labellers, Others), By End-Use Industry (Food and Beverage, Pharmaceuticals, Personal Care and Cosmetics, Chemicals, Automotive, Others), and Regions 2024-2032

Market Brief:

"The labeller market size reached US$ 36.1 Billion in 2023. Looking forward, Reports and Insights expects the market to reach US$ 54.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4.6% during 2024-2032."

The global labeller market has been registering substantial sales and consumption across various industries, driven by the need for efficient and accurate labeling solutions. Labellers are essential for applying labels on products, packaging, and containers, enabling proper identification, branding, and regulatory compliance.

Labellers market demand is driven by factors such as increasing automation in manufacturing processes, growing concerns for product traceability, and rising consumer awareness regarding product information and safety. The food and beverage, pharmaceutical, and personal care industries are major consumers of labellers due to strict labeling regulations and the need for clear and accurate product identification.

Labeller Market Report Overview:

The market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use.

Market revenue and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others.

Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, strategies, product launches, agreements, expansion, mergers & acquisitions, and others. 

The global labellers market research report is segmented according to product type, technology, label type, and region. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of MEA).

Market Research Factor & Trend Analysis and Insights:

Some key factors collectively contributing to revenue growth of the global labeller market include rising demand for more efficient and accurate labelling solutions, coupled with need to comply with regulatory requirements, automation trends, integration of advanced technologies, and sustainability concerns.

Some more detailed insights on positive impacts on the market are provided below:

Increasing Demand for Efficient and Accurate Labelling Solutions: Rising demand for efficient and accurate labelling solutions across various industries is a significant factor driving revenue growth. Labelling plays a crucial role in product identification, branding, and regulatory compliance, and are imperative in industries such as food and beverage, pharmaceuticals, cosmetics, and personal care.

Stringent Regulatory Compliance Requirements: Strict regulations regarding product labelling, traceability, and authentication is a key factor driving surge in demand for advanced labelling technologies. Governments and regulatory bodies implement labeling requirements to ensure consumer safety, ensure visibility of product information, and prevent counterfeiting. Labellers equipped with features like barcode printing, variable data handling, and tamper-evident labeling help manufacturers comply with such regulations and this is expected to continue to support revenue growth of the market.

Emphasis on Automation and Operational Efficiency: Trend towards automation and advanced operational efficiency in manufacturing processes is boosting demand for labelling equipment. Labellers are capable of high-speed and accurate labelling, thereby reducing need for manual intervention and improving production efficiency. Automation of labelling processes enable manufacturers to streamline their operations, reduce errors, and increase productivity.

Integration of Advanced Technologies: Integration of advanced technologies such as Radio Frequency Identification (RFID) and Internet of Things (IoT) continues to transform operations in various industries, including the labeller industry. These technologies enable real-time tracking, inventory management, and supply chain visibility. Labellers equipped with RFID tags or IoT connectivity provide manufacturers with valuable data for logistics optimization, product authentication, and inventory control. Rising demand for technologically advanced labelling solutions is expected to continue to drive revenue growth of the market.

Growing Popularity of Sustainable Labelling Solutions: Increasing emphasis on sustainability is another key factor driving demand for eco-friendly labelling solutions. Companies are opting for recyclable, biodegradable, and compostable labels to reduce their environmental footprint. The availability of sustainable labelling materials and development of eco-friendly labelling technologies are driving revenue growth of the market due to rising popularity of such products and increasing demand.

What Factors Are Restraining Growth of Labeller Market? 

High Initial Investment Cost: A major restraint to revenue growth of the global labeller market is high initial investment cost associated with labelling equipment. Advanced labelling machines require significant capital investment, which can be a deterrent for Small And Medium-Sized Enterprises (SMEs) or companies with limited budgets. The cost of acquiring and installing labellers, along with training and maintenance expenses, can be substantial. The high upfront costs may lead to slower adoption rates, affecting the revenue growth potential of labeller companies.

Complexity of Labelling Regulations and Compliance Requirements: Labelling regulations and compliance requirements vary across different regions and industries. Manufacturers need to ensure that their labelling solutions comply with local regulations, which can be complex and challenging to navigate. Meeting diverse labelling requirements adds complexity to the design, production, and implementation of labelling equipment. Companies may need to customize their solutions for different markets, which can impact revenue growth due to increased development and implementation costs. The complexity of compliance can also lead to delays and potential fines if not properly addressed.

Intense Competition and Price Sensitivity: The global labeller market is highly competitive, with numerous players offering a wide range of labelling solutions. Increased competition often leads to price sensitivity among customers. Buyers in the labeller market, particularly cost-conscious SMEs, may prioritize price over other factors when making purchasing decisions. As a result, labeller companies may face pressure to reduce prices and maintain competitiveness, potentially impacting revenue growth. Companies need to strike a balance between offering competitive pricing and ensuring profitability to sustain revenue growth in a competitive market.

What are the Opportunities for Leading Labeller Manufacturers?  

A number of opportunities and revenue streams are present in the market and can open up avenues for labeller companies to diversify their offerings, enter new markets, and maximize revenue potential. By capitalizing on emerging trends, technological advancements, sustainability initiatives, and service-oriented strategies, labeller companies can position themselves for long-term growth and success.

Increasing Demand for Labelling Solutions in E-commerce: Rapid growth of e-commerce has created a significant opportunity for labeller companies. Surging trend towards online shopping has been driving need for more efficient and accurate labelling solutions to handle the rising volume of packages being sold. Labellers capable of printing and applying shipping labels, tracking codes, and barcodes are essential for streamlining e-commerce operations.

Adoption of Smart Labelling Technologies: Steady adoption of smart labelling technologies presents a promising opportunity for revenue growth for companies are retail and packaging companies, among others. Smart labels, equipped with sensors, RFID tags, and IoT connectivity, enable real-time tracking, inventory management, and product authentication. These advanced labelling solutions provide valuable data and insights throughout the supply chain, enhancing efficiency and visibility. Labeller companies that offer smart labelling solutions can meet the rising demand for data-driven operations and capitalize on the revenue potential of this emerging technology.

Focus on Sustainable Labelling Solutions: Rising emphasis on sustainability and environmental responsibility is also creating opportunities for revenue growth in the labeller market. Companies are increasingly adopting more eco-friendly labelling solutions that reduce waste and carbon footprint. Labeller companies that develop and offer sustainable labelling options, such as recyclable or compostable label features, are expected to leverage revenue from companies that offer products that are eco-friendly and have extensive consumer bases.

Expansion into Emerging Markets: Emerging markets, particularly in Asia Pacific and Latin America, offer significant growth opportunities for labeller companies. These regions are experiencing industrial growth, increasing consumer spending, and a rise in manufacturing activities. Labelling solutions are integral to various industries, including food and beverage, pharmaceuticals, and consumer goods. By expanding their presence and establishing partnerships in these markets, labeller companies can tap into new customer bases and revenue streams.

Service and Maintenance Contracts: Labelling equipment manufacturing companies can also generate revenue through service and maintenance contracts. After-sales services, including equipment installation, training, and maintenance, are essential for customers to ensure optimal performance and longevity of labelling machines. Offering comprehensive service packages and proactive maintenance contracts can provide a recurring revenue stream. By focusing on customer support and service excellence, labeller companies can enhance customer satisfaction and drive additional revenues.

Region-wise Analysis of Labeller Market

The global labellers market offers numerous opportunities for companies operating in this market despite specific regional preferences. Companies are expanding into emerging markets and leveraging unmet demand for sustainable textiles. Companies are also developing innovative products, strengthening distribution networks, and establishing strategic partnerships in different regions.

What factors drive North American’s dominance into the Labeller market?

North America is a major contributor to global labeller market revenues, driven by its mature industrial landscape and stringent regulatory compliance requirements. Demand for labellers in this region is supported by need to comply with labeling regulations for product safety and traceability. Availability of advanced manufacturing capabilities, especially in the United States, and high emphasis on quality control and automation in industries such as food processing, cosmetics, and pharmaceuticals, are other key factors driving consumption and demand for labellers in North America.

What fuels Labeller Market demand in Europe?

Europe is known for its strong manufacturing traditions and technological advancements, which continue to contribute significantly to high demand for labellers in the region. Stringent quality standards and labeling regulations imposed by the European Union are need for use of labellers across various industries, including food and beverage, healthcare, and automotive, among others. The region's focus on sustainability and eco-friendly solutions also plays a significant role in driving demand for labellers, as companies seek environmentally conscious labeling options to reduce their carbon footprint.

What are the factors contributing to the significant of Asia Pacific Labeller Market?

Rising demand for labellers in Asia Pacific is due to the booming industrial sector, increasing consumer spending, and rise of e-commerce in countries in the region. Also, expanding manufacturing activities, particularly in countries such as China and India, is another factor driving rising consumption of labellers. In addition, implementation of stringent labeling regulations and the need for efficient and accurate labeling solutions in various industries, including food and beverage, pharmaceuticals, and cosmetics, are contributing to surge in demand for labellers in Asia Pacific.

What are the aspects that are driving the Labeller Market demand in Latin America? 

Consumption of labellers in Latin America is relatively lower compared to that of other regions. However, consumption of labellers in Latin America has been steadily increasing, driven by the growing manufacturing sector and stringent labeling regulations. With a focus on product traceability, quality control, and compliance, the labeller market in Latin America has significant growth potential, presenting opportunities for market players to expand their presence and meet the rising demand for efficient labeling solutions.

What is the Stance on Labeller Market in Middle East and Africa?

Consumption of labellers in the Middle East & Africa region has witnessed steady growth due to the expanding industrial sector and increasing demand for accurate labeling solutions. With a focus on product authenticity, safety, and regulatory compliance, the labeller market in this region has substantial growth potential, providing opportunities for market players to capitalize on the emerging market needs.

Leading Labeller Market Manufacturers & Competitive Landscape:  

The global labellers market is highly competitive, with several major players operating globally. These companies focus on product innovation, strategic partnerships, mergers and acquisitions, and expanding their product portfolios to gain a competitive edge.

Company List:

  • Avery Dennison Corporation
  • Brother Industries, Ltd.
  • Krones AG
  • CCL Industries Inc.
  • KHS GmbH
  • HERMA GmbH
  • Fuji Seal International, Inc.
  • Weber Marking Systems GmbH
  • ProMach, Inc.
  • Domino Printing Sciences plc
  • Quadrel Labeling Systems
  • Label-Aire, Inc.
  • Sidel Group
  • TEC Systems, Inc.
  • Novexx Solutions GmbH

Strategies & Recent Developments:

  • Major companies are adopting various strategies and approaches to adapt to changing market dynamics, address customer needs, and position themselves as leaders in the global labeller market. Some other key strategies and areas that companies are focusing on are product innovation and technological advancements, investing in research and development to innovate and introduce new labelling technologies, and enhancing speed, accuracy, and versatility of labelling equipment. This includes integration of advanced technologies such as RFID, IoT, and AI to enable smart labelling solutions. Companies are also focusing on sustainability and eco-friendly solutions through development and exploration of alternative materials and adopting recyclable, biodegradable, and compostable labels, reducing environmental impact of their labelling processes by minimizing liner waste and implementing sustainable manufacturing practices.
  • Customization and flexibility is another focus point in order to meet the diverse labelling requirements of different industries. Development of labelling machines that can handle a wider range of products, sizes, and label format, incorporating features such as quick changeovers, adjustable label applicators, and modular designs to ensure flexibility in labelling operations. A number of companies in the labeller market are focusing on global expansion and market penetration and strategic partnerships and collaborations to tap into new customer bases and gain a larger market share.

Research Scope

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Compound Annual Growth Rate (CAGR)


Segment covered 

Product Type, Technology, End-Use Industry, Label Type, and Region

Regions Covered

North America:  The U.S. & Canada

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Country in Europe


Largest Market

North America

Key Players

Avery Dennison Corporation, Brother Industries, Ltd, Krones AG, CCL Industries Inc, KHS GmbH, HERMA GmbH, Fuji Seal International Inc, Weber Marking Systems GmbH, ProMach, Inc, Domino Printing Sciences plc, Quadrel Labeling Systems, Label-Aire, Inc, Sidel Group, TEC Systems Inc, Novexx Solutions GmbH and amongst others.

Report Segmentation:

The global labeller market has been segmented based on type, technology, end-use industry, and region.

Product Type:

  • Automatic Labellers
  • Semi-Automatic Labellers
  • Manual Labellers


  • Pressure-Sensitive Labellers
  • Glue-Based Labellers
  • Sleeve Labellers
  • Others

End-Use Industry:

  • Food and Beverage
  • Pharmaceuticals
  • Personal Care and Cosmetics
  • Chemicals
  • Automotive
  • Others

Label Type:

  • Paper Labels
  • Plastic Labels
  • Film Labels
  • Metal Labels
  • Others

By Region:

North America:

  • United States
  • Canada


  • Germany
  • The U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • Rest of Europe

Asia Pacific:

  • China
  • Japan
  • India
  • South Korea
  • Australia & New Zealand
  • Rest of Asia Pacific

Latin America:

  • Brazil
  • Mexico
  • Argentina

Middle East & Africa:

  • Saudi Arabia
  • South Africa
  • United Arab Emirates
  • Israel

Frequently Asked Question

What are some key factors driving growth of the global labeller market?

Increasing demand for labelling solutions in various industries, stringent regulations, and the focus on automation and operational efficiency are key factors driving market growth.

What are some challenges restraining growth of the labeller market?

The high initial cost of labelling equipment and the complexity of labelling regulations and compliance requirements are among the challenges faced by the market.

Which regions offer significant growth opportunities in the labeller market?

Emerging markets of Asia Pacific and Latin America, along with the increasing adoption of e-commerce, present significant growth opportunities for the labeller market.

Who are some of the major players in the labeller market?

Some major companies in the labeller market include Markem-Imaje, Avery Dennison Corporation, CCL Industries Inc., Domino Printing Sciences plc, and Krones AG.

What are some recent developments in the labeller market?

Recent developments include the introduction of advanced labelling systems, sustainable labelling solutions, strategic partnerships, and acquisitions by key players in the market.

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