Ready-To-Drink Beauty Beverage Market Report, By Ingredient Type (Collagen-Based Beverages, Vitamins and Minerals Infused Beverages, Antioxidant-Rich Beverages, Plant-Based and Herbal Extracts Beverages); Functionality (Anti-Aging, Skin Hydration, Detoxification, Hair and Nail Health); Demographic (Women, Men, Millennials, Elderly); and Regions - 2024-2032

Market Overview:

"The ready-to-drink beauty beverage market was valued at US$ 710.5 Million in 2023 and is expected to register a CAGR of 7.1% over the forecast period and reach US$ 1,317.3 Million in 2032."

Report Attributes	Details
Base Year	2023
Forecast Years	2024-2032
Historical Years	2021-2023
Ready-to-Drink Beauty Beverage Market Growth Rate (2024-2032)	7.1%

Ready-to-Drink (RTD) beauty beverages are typically products that are health-oriented or offer health and wellness benefits, and ideally comprise a blend of vitamins, minerals, antioxidants, and other bioactive compounds designed to promote skin health, hydration, and overall beauty from within. Ingredients and raw materials for such products can include collagen peptides, vitamins (A, C, E), hyaluronic acid, and plant extracts from aloe vera and green tea, among others, and superfoods.

The advantages of ready-to-drink beauty beverages include ease of consumption, precise nutrient delivery, and the ability to be integrated into daily routines. Consumers benefit from enhanced skin elasticity, reduced signs of aging, and improved hydration, and specific products often support overall wellness, contributing to better hair and nail health due to their comprehensive nutrient profiles.

Some key trends in the ready-to-drink beauty beverage market include increasing preference for plant-based and organic formulations, which is resulting in product manufacturers innovating in order to cater to the growing vegan and health-conscious demographics. Innovations such as incorporating adaptogens and probiotics are also gaining traction, aiming to provide additional benefits like stress reduction and improved gut health. Recent advancements have seen the introduction of personalized beauty drinks, formulated based on individual skin needs and lifestyle factors. Emergence of functional beauty beverages designed for specific purposes like anti-aging, detoxification, and sun protection is also driving product-range appeal. As consumer awareness and demand for holistic wellness products rises, the ready-to-drink beauty beverage market is expected to register significant growth in parallel.

Ready-To-Drink Beauty Beverage Market Trends and Drivers:

A major factor supporting rising demand for ready-to-drink beauty beverages is inclining consumer awareness regarding the link between nutrition and skin health. An increasing number of consumers are opting or exploring holistic approaches to beauty, as recognition of the importance of nourishing the skin from within through dietary supplements and beverages continues to gain traction. Also, technological advancements play a key role in developing innovative formulations and convenient packaging formats, which serve to enhance product efficacy and consumer convenience. Advancements in microencapsulation technology for instance is enabling incorporation of delicate ingredients such as vitamins and antioxidants into beverages without compromising potency.

In addition, rising disposable income and changing lifestyle, especially among individuals in emerging economies, are resulting more consumers purchasing premium beauty beverages. This is supported to a major extent by the influence of social media and celebrity endorsements, which has been serving to increase consumer awareness about potential benefits and serving to promote product exploration.

Some positive trends in the market include increasing popularity of products with natural and organic ingredients, customization options to address specific skin concerns, and expansion of distribution channels to reach a broader consumer audience. Strategies include manufacturers formulating and introducing innovative flavors, targeting specific demographic groups, and emphasizing sustainability in ingredient sourcing and product packaging.

Ready-To-Drink Beauty Beverage Market Restraining Factors:

A primary factor having negative impact on market growth is stringent regulatory standards and safety norms, which vary according to regions and countries with regard to ingredient use, health claims, and labeling, and this adds complexities to international market entry and compliance. These regulations also necessitate rigorous testing and certification, which subsequently increases time-to-market and associated costs. High cost of raw materials such as collagen peptides, hyaluronic acid, and organic plant extracts further increases cost of end-products, which could restrain affordability for some consumers.

Research and Development (R&D) challenges to formulate and produce effective and safe beauty beverages requires extensive research and clinical validation to substantiate health claims. Such processes are costly and time-consuming, posing a barrier for new entrants and smaller companies, while challenges also remain for existing players to also continuously invest in such processes to keep up with the rapid pace of innovation and to stay competitive.

In addition, concerns regarding the efficacy and safety of long-term of consumption of ready-to-drink beauty beverages, as well as potential side- or adverse-effects such as allergic reactions or interactions with other supplements or medications can deter some individuals and consumers. Moreover, skepticism regarding the potential and benefits, assuming such products are a marketing gimmick, and products claims are unrealistic are other factors limiting adoption among a sizable potential consumer base. This is also fortified by availability of substitute and alternative and counterfeit products on the market, which could be harmful or cause undesired side effects to consumers, or not have any actual health or beauty benefits. Furthermore, availability of products such as beauty supplements, topical skincare products, and health foods offering similar benefits, some at comparatively lower cost, and consumers who are loyal and prefer established alternatives and products due to familiarity, perceived effectiveness, or lower cost remain untapped consumer segments in this market.

Ready-To-Drink Beauty Beverage Market Opportunities:

Investing in development of innovative formulations incorporated with trending ingredients such as adaptogens, probiotics, and CBD can serve to expand target audience. Manufacturers can also develop niche products to attract diverse consumer segments by addressing specific consumer needs such as anti-aging, detoxification, and stress relief, among others to create new revenue streams. Expanding into emerging markets such as Asia Pacific and Latin America where demand for beauty and wellness products is significantly high and rising will also serve to leverage growth potential. Also, establishing local or domestic production facilities and distribution networks can help to reduce overall costs and cater to regional-specific consumer preferences, thereby enhancing market presence and increasing profitability.

In addition, forming strategic alliances and collaborations with research institutions, ingredient suppliers, and other industry players can accelerate product development and innovation. Such collaborations can also facilitate access to new technologies and raw materials, optimizing production processes and improving product efficacy. Moreover, leveraging digital marketing strategies and e-commerce platforms can enhance consumer reach and drive engagement.

Utilizing social media influencers, targeted online advertising, and direct-to-consumer sales channels can drive brand awareness, and attract younger tech-savvy demographics. Furthermore, emphasizing sustainable practices through use of eco-friendly packaging and sourcing ethically-produced ingredients can attract an environmentally conscious consumer base.

Ready-To-Drink Beauty Beverage Market Segmentation:

By Ingredient Type

• Collagen-based Beverages
• Vitamins and Minerals Infused Beverages
• Antioxidant-rich Beverages
• Plant-based and Herbal Extracts Beverages

Among the ingredient type segments in the ready-to-drink beauty beverage market, the collagen-based beverages segment is expected to account for the largest revenue share. This projection is supported by increasing consumer awareness of benefits of collagen for enhancing skin elasticity, hydration, and anti-aging. Collagen supplements have gained widespread acceptance and popularity due to strong scientific backing and endorsements by health and beauty influencers. In addition, advancements in flavor and formulation have made collagen drinks more appealing and accessible, and these innovations are expected to further boosting adoption and support market growth.

By Functionality

• Anti-aging
• Skin Hydration
• Detoxification
• Hair and Nail Health

Among the functionality segments, the anti-aging segment is expected to account for the largest revenue share, and this can be attributed to rising demand for products that address signs of aging, such as wrinkles and skin elasticity. Consumers increasingly seek convenient, effective solutions to maintain youthful appearance, driven by an aging global population and heightened awareness of anti-aging benefits. The popularity of ingredients like collagen and antioxidants, known for their anti-aging properties, has been increasing, and this awareness is expected to continue to drive demand for products that alleviate signs of aging and enhance appearance.

By Distribution Channel

• Supermarkets and Hypermarkets
• Online Retailers
• Specialty Stores
• Convenience Stores

Among the distribution channel segments, the online retailers segment is expected to account for the largest revenue share over the forecast period. This projection is supported by increasing consumer preference for convenient shopping experiences and the ability to easily compare products and read reviews online. The rise of e-commerce platforms, coupled with targeted digital marketing strategies, has expanded consumer reach and accessibility. In addition, the COVID-19 pandemic served to accelerate the shift towards online shopping, and this trend continues to gain momentum, and is expected to support revenue growth of this segment to a major extent.

By Demographic

• Women
• Men
• Millennials
• Elderly

The women segment is expected to account for the largest revenue share among the demographic segments, and this projection is supported by significant consumer interest among women in beauty and skincare products, including ingestible beauty beverages. Women tend to be the primary target demographic for beauty-related products due to their higher propensity for skincare and wellness routines. In addition, marketing efforts often cater specifically to women, emphasizing beauty benefits and addressing their unique skincare concerns.

By Region

North America

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia
• Poland
• Benelux
• Nordic
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• South Korea
• ASEAN
• Australia & New Zealand
• Rest of Asia Pacific

Latin America

• Brazil
• Mexico
• Argentina

Middle East & Africa

• Saudi Arabia
• South Africa
• United Arab Emirates
• Israel
• Rest of MEA

The global ready-to-drink beauty beverage market is divided into five key regions: Among these, North America leads in terms of revenue share, with the United States (US) and Canada being major revenue contributors. In Asia Pacific, countries such as Japan, China, and South Korea are leading in terms of revenue share respectively, the market due to their strong beauty and wellness cultures and increasing consumer disposable income. In Europe, countries such as Germany, France, and the United Kingdom (UK) are major revenue contributors, driven by rising preference for natural and organic beauty products among consumers of varying ages and demographics.

Some of the common factors driving revenue growth of these regional markets are increasing consumer awareness and acceptance of beauty-from-within concepts, rising demand for convenient health and wellness solutions, and continuous innovation in product formulations and marketing strategies. These factors, coupled with expanding distribution channels and the influence of social media and celebrity endorsements, are contributing to sustained market growth.

Leading Companies in Ready-to-Dink Beauty Beverage Market & Competitive Landscape:

The competitive landscape in the global ready-to-drink beauty beverage market is characterized by intense competition among leading companies to expand market share and stimulate consumer attention. Key players are adopting various strategies to maintain their position and expand their consumer base. One prominent strategy is continuous product innovation, wherein companies invest in Research and Development (R&D) to introduce new formulations with unique ingredients and functionalities. Another strategy involves strategic partnerships and collaborations, wherein companies team up with influencers, celebrities, and retail chains to enhance brand visibility and reach new customer segments. In addition, aggressive marketing campaigns leveraging digital platforms, social media, and targeted advertising are commonly employed to engage consumers and build brand loyalty. Moreover, investing in sustainability initiatives and eco-friendly packaging is becoming increasingly important to attract environmentally conscious consumers and differentiate brands in the competitive market landscape.

These companies include:

• Vital Proteins LLC (Nestlé)
• Shiseido Company, Limited
• LifeVantage (TrueScience)
• Revive Collagen
• Dose & Co.
• Skinade (Bottled Science Ltd.)
• Vida Glow Pty Ltd
• SUPERSONIC
• Isagenix
• Oslo Skin Lab
• Nutrawise Health & Beauty Corporation (Youtheory)
• Pretty Tasty
• Forever Beaumore
• Tru Beauty Seltzer
• Bed Babe

Recent Developments:

• January 2024: Pretty Tasty, which is a US-based brand known for its innovation in the beauty sector with a range of collagen-infused teas, has introduced its inaugural line of ready-to-drink collagen teas named Pretty Tasty Collagen Tea. With premium collagen peptides, this beverage offers the well-established advantages of collagen within a refreshing, naturally flavored tea. The initial lineup includes two popular flavors: Peach Tea and Raspberry Tea. Further expansion is planned in terms of both flavor options and retail distribution, with additional varieties and increased availability at retailers expected in the near future.
• August 2023: Revive Collagen launched its Menopause Max Collagen Drink, which is part of a specialized menopause range that includes other variants like Menopause Beauty Sleep and Perimenopause Collagen Drink. The Menopause Max Collagen Drink, designed to support women through menopausal and post-menopausal stages, combines high doses of Type 1 hydrolysed marine collagen with specific vitamins and nutrients to address symptoms such as joint stiffness, vaginal dryness, and hot flushes​.

Ready-to-Drink Beauty Beverage Market Research Scope

Report Metric	Report Details
Ready-to-Drink Beauty Beverage Market Size available for the years	2021-2023
Base Year	2023
Forecast Period	2024-2032
Compound Annual Growth Rate (CAGR)	7.1%
Segment covered	Ingredient Type, Functionality, Distribution Channel, Demographic
Regions Covered	North America:  The U.S. & Canada Latin America: Brazil, Mexico, Argentina, & Rest of Latin America Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA
Fastest Growing Country in Europe	UK
Largest Market	North America
Key Players	Vital Proteins LLC (Nestlé), Shiseido Company, Limited, LifeVantage (TrueScience), Revive Collagen, Dose & Co., Skinade (Bottled Science Ltd.), Vida Glow Pty Ltd, SUPERSONIC, Isagenix, Oslo Skin Lab, Nutrawise Health & Beauty Corporation (Youtheory), Pretty Tasty, Forever Beaumore, Tru Beauty Seltzer, Bed Babe