Solid Cosmetics Market

Solid Cosmetics Market Report, By Product Type (Solid Skincare, Solid Haircare, Solid Makeup), Application (Personal Use, Professional Use), Distribution Channel (Online Retail, Offline Retail, Specialty Stores), End User (Women, Men, Unisex), Packaging Type (Bar, Tin/Container, Refillable Packaging) and Regions 2024-2032

Market Brief:

"By the end of 2032, it is anticipated that the global market for solid cosmetics will be worth US$ 592.2 Mn, as per the latest industry analysis by Reports and Insights."

Solid cosmetics offer sustainable and convenient alternative to conventional liquid beauty products. These products, including solid shampoo bars, conditioners, cleansers, and even makeup, are designed to reduce plastic waste, promote eco-friendliness, and simplify travel routines. Solid cosmetics eliminate the need for excessive packaging, water content, and preservatives, making these environmentally responsible choices. With various formulations catering to different skin and hair types, consumers can find solutions tailored to specific needs. In addition, the market players offer wide range of scents, ingredients, and features, such as moisturizing, exfoliating, or oil control, providing diverse options for those seeking effective, planet-friendly beauty solutions.

The global solid cosmetics market is registering steady revenue growth, as consumers increasingly seek sustainable and convenient beauty alternatives. With focus on reducing plastic waste and embracing eco-friendly practices, solid cosmetics such as shampoo bars, deodorants, and skincare products have gained popularity, which is driving market revenue growth. This market revenue growth is also driven by shift towards ethical and natural beauty, with brands offering wide range of formulations catering to various skin and hair needs. Innovations in packaging, ingredient sourcing, and personalized solutions are enhancing consumer experiences. Government initiatives promoting sustainable practices further boost the market's momentum, highlighting potential to transform the beauty industry while offering environmentally conscious consumers effective, plastic-free options.

Extensive analysis and insights are available to help businesses make informed decisions in this evolving industry. 

Clarity and understanding of market trends help companies tailor products to meet customer demands more effectively.  

Solid Cosmetics Market Report Overview:

The global solid cosmetics market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. 

Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use. 

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. 

Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others. 

Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, research & development, strategies, product launches, agreements, expansion, mergers & acquisitions, and others.  

The global solid cosmetics market research report is segmented on basis of product type, application, distribution channel, end user, packaging type, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of Middle East & Africa).

Solid Cosmetics Market Research and Insights:

Global solid cosmetics market research is comprehensive and the report provides in-depth details of the various factors, trends, patterns, and scenarios and aspects that have direct or indirect impact, near-term or far-term on the market and products and services etc.  

Some more detailed insights on the market are provided below: 

Sustainability Drive: Increasing global emphasis on sustainability and environmental responsibility is key factor driving the revenue growth of the solid cosmetics market. Consumers are actively seeking products that minimize plastic waste and promote eco-friendliness, leading to surge in demand for solid alternatives.

Reduced Packaging and Shipping: Solid cosmetics require minimal or no packaging, reducing the need for plastic containers and excess materials. This not only appeals to environmentally conscious consumers but also reduces production costs and shipping expenses, positively impacting the overall revenue margins for manufacturers.

Travel-Friendly Convenience: Solid cosmetics' compact and lightweight nature makes these ideal for travel, eliminating the need for carrying bulky liquid products. This convenience resonates with consumers seeking on-the-go solutions, further driving sales and revenue.

Innovative Formulations: Manufacturers are continuously innovating and improving the formulations of solid cosmetics. Advanced ingredient combinations, tailored to different skin and hair types, enhance the efficacy and quality of these products, leading to increased customer satisfaction and repeat purchases.

Personalization Options: Brands are offering variety of solid cosmetics with personalized features such as scents, colors, and specialized formulations. This trend caters to increasing demand for customized beauty solutions, contributing to higher revenue as consumers seek products tailored to specific preferences.

E-Commerce Expansion: The rise of e-commerce platforms and online beauty retailers has significantly expanded the reach of solid cosmetics to global audience. With convenient online shopping and access to wider range of options, the market is expected for substantial revenue growth as online sales channels continue to thrive.

What Factors Are Restraining Growth of Solid Cosmetics Market?

Despite the various positive factors and growth prospects in the global market, some restraints and factors are having negative impacts on revenue growth. Some key factors include:  

Limited Awareness: Despite increasing interest in sustainable products, there is still limited awareness and education about solid cosmetics among consumers. This lack of awareness can hamper adoption and negatively impact revenue growth as potential customers may opt for more familiar options.

Initial High Costs: The initial cost of producing solid cosmetics, including research, development, and specialized equipment, can be higher than conventional liquid cosmetics. This may lead to higher product prices, deterring cost-sensitive consumers and affecting overall sales.

Limited Formulation Options: While manufacturers are working on expanding the range of formulations for solid cosmetics, the diversity might still be limited compared to conventional products. This could potentially result in mismatch between consumer preferences and available options, leading to lost sales opportunities.

Transition Challenges: Shifting from familiar liquid products to solid cosmetics requires change in consumer behavior and routine. This transition can be challenging, and reluctance to adapt to new formats might hamper market revenue growth.

Product Durability and Fragility: Solid cosmetics can be more susceptible to damage due to compact nature. Breakage during transportation or use can result in product wastage, causing frustration among consumers and impacting perception of product value.

Competition from Established Brands: Established liquid cosmetic brands hold strong market presence and loyal customer base. Convincing consumers to switch to solid alternatives from brands they trust might prove challenging, affecting the overall revenue potential of the solid cosmetics market.

What are the Opportunities for Leading Solid Cosmetics Manufacturers? 

Companies operating in the global solid cosmetics market can leverage various opportunities and revenue streams to drive growth and profitability. Below are some avenues and insights:

Eco-Friendly Packaging Solutions: Solid cosmetics providers can capitalize on demand for eco-friendly packaging options. Offering refillable and reusable containers or biodegradable packaging can not only attract environmentally conscious consumers but also create new revenue stream through the sale of sustainable packaging.

Personalized Formulations: Developing customizable solid cosmetics that cater to individual skin and hair needs presents significant opportunity. By allowing customers to choose ingredients and features tailored to preferences, providers can tap into the trend of personalized beauty products and generate higher revenue.

Subscription Services: Introducing subscription-based models for solid cosmetics can ensure consistent revenue streams. Subscribers receive chosen products at regular intervals, ensuring repeat purchases and supporting customer loyalty.

Education and Awareness Campaigns: Providers can invest in educating consumers about the benefits of solid cosmetics through online content, workshops, and collaborations. Building awareness about the environmental advantages and effectiveness of these products can drive demand and generate revenue.

Bulk and Wholesale Sales: Collaborating with retailers, hotels, and spas to offer bulk or wholesale sales of solid cosmetics can open up B2B revenue streams. Selling in larger quantities to businesses looking for sustainable amenities or retail products can contribute to substantial revenue growth.

Online and Social Media Engagement: Leveraging e-commerce platforms and social media to engage with consumers and promote the benefits of solid cosmetics can boost sales. Influencer collaborations and engaging digital marketing campaigns can attract wider audience and increase revenue.

Region-wise Analysis of Solid Cosmetics Market:

Regional analysis of the global solid cosmetics market reveals key regions and countries with significant potential. The global solid cosmetics market displays promising potential across key regions and countries. North America and Europe lead due to high awareness of sustainability and eco-friendly products, driving demand for solid cosmetics. The United States, Western Europe, and the United Kingdom hold significant revenue shares, buoyed by consumers' preference for innovative beauty solutions. In Asia Pacific, countries such as China and Japan are registering rapid market revenue growth, attributed to increasing disposable incomes and evolving beauty trends. Latin America and Africa also present opportunities, with rising awareness of sustainable options. As preferences shift towards environmentally conscious choices, the global solid cosmetics market holds substantial revenue prospects.

North America:

North America dominates the solid cosmetics market with the US contributing significantly to revenue. Consumer preference for eco-friendly products and sustainable practices drives demand. The market is registering steady growth, supported by the rise of boutique brands offering innovative formulations. Government initiatives promoting green alternatives further support revenue growth.


Europe holds prominent share in the solid cosmetics market, driven by countries such as the UK, France, and Germany. Stringent regulations on single-use plastics enhance the appeal of sustainable alternatives. Growing awareness of environmental impact and preference for cruelty-free products support the market revenue growth. Collaborations between established beauty brands and emerging eco-conscious startups contribute to the industry's growth.

Asia Pacific:

Asia Pacific, led by China and Japan, is rapidly increasing market for solid cosmetics. Rapid urbanization, rising disposable incomes, and evolving beauty preferences influence demand. The region's inclination towards natural ingredients aligns with the ethos of solid cosmetics. Initiatives promoting local entrepreneurship and sustainable practices further boost the market revenue growth.

Latin America:

Latin America registers increasing interest in solid cosmetics, driven by countries such as Brazil and Mexico. A rising awareness of ecological footprint and increasing preference for natural ingredients drive consumer demand. The market is registering steady growth as brands launch products tailored to diverse skin tones and hair types. Collaborations with local influencers and environmental organizations contribute to the market revenue growth.

Middle East & Africa:

The Middle East & Africa region is gradually embracing solid cosmetics, with countries such as UAE and South Africa leading the way. The market revenue growth is influenced by consumer awareness of plastic pollution and shift towards responsible consumption. Eco-friendly initiatives by governments and beauty brands, combined with rising interest in holistic wellness, are driving demand for solid cosmetics.

Why is US the Largest Market for North America Solid Cosmetics Market

The United States is the largest market for solid cosmetics due to various factors that synergistically contribute to dominant position. First and foremost, the US consumer base exhibits increasing inclination toward sustainable and eco-friendly products, aligning well with the ethos of solid cosmetics. With high awareness of environmental concerns and preference for ethical consumption, demand for plastic-free alternatives has surged. In addition, the country's strong beauty and wellness culture, coupled with well-developed retail landscape and e-commerce platforms, provides solid cosmetics brands with ample avenues to reach consumers effectively. The US market's significant revenue growth is also attributed to innovative formulations, personalized options, and strategic marketing campaigns that resonate with eco-conscious consumers. Furthermore, government initiatives and regulations promoting sustainable practices further reinforce the market's dominance by creating favorable environment for the growth of solid cosmetics.

Which Key Trends Drive the Solid Cosmetics Sales in Europe?

Various key trends are expected to drive solid cosmetics sales in Europe, determining the market's trajectory. The foremost trend is rising consumer awareness and preference for sustainable and eco-friendly products. European consumers are increasingly conscious of environmental footprint, leading them to seek out alternatives to conventional, plastic-heavy beauty products. This trend aligns well with the ethos of solid cosmetics, which often come in minimal or biodegradable packaging. Another significant trend is demand for personalized beauty solutions. Solid cosmetics offer the opportunity for customization, allowing consumers to choose formulations that cater to specific skin and hair needs. This level of personalization resonates with the evolving consumer preferences for tailored products. Collaborations between established beauty brands and emerging eco-conscious startups are also driving sales. Such collaborations bring together the reputation of established brands with the innovation of sustainable alternatives. Lastly, regulatory support and initiatives focused on reducing single-use plastics further boost the appeal of solid cosmetics, supportling sales in the European market.

Why is Investment in China and India Key to Growth of the Asia Pacific Solid Cosmetics Market? 

Investment in China and India holds paramount significance for the growth of the global solid cosmetics market due to various compelling reasons. Both countries has rapidly increasing populations with an increasing awareness of environmental issues, particularly plastic pollution. As these markets become more conscious of consumption habits, demand for sustainable and plastic-free beauty products such as solid cosmetics is on the rise. In addition, China and India are registering rapid urbanization, increasing middle-class populations, and increasing disposable incomes. This economic transformation results into larger consumer base with the financial capacity to invest in innovative and eco-friendly products.

Furthermore, the beauty and personal care industries in these countries are experiencing exponential growth, presenting ample opportunities for solid cosmetics brands to tap into and establish their presence. Collaborations with local suppliers for raw materials and production can also lower costs, making the market entry more feasible for international brands. The governments of both China and India are also taking proactive measures to promote sustainable practices, which includes supporting adoption of eco-friendly products. Such initiatives provide conducive environment for the expansion of the solid cosmetics market in these regions. By investing in China and India, companies can position themselves at the forefront of these rapidly increasing markets, tapping into substantial potential for revenue growth and contributing to the global adoption of sustainable beauty practices.

Which Countries in Latin America will be at the Forefront of Growth for Solid Cosmetics Manufacturers? 

Various countries in Latin America present lucrative opportunities for solid cosmetics providers due to evolving consumer preferences and increasing interest in sustainable beauty products. Brazil, as one of the largest beauty markets in the region, offers immense potential. Brazilian consumers value natural and organic products, making solid cosmetics compelling choice. Mexico follows suit with rising demand for eco-friendly alternatives driven by environmental consciousness. Argentina's beauty-conscious population and increasing focus on green practices also create receptive market for solid cosmetics. Colombia, with emerging beauty industry and increasing middle class, is another attractive market.

In addition, Chile and Peru display trend towards sustainable consumption, boosting demand for eco-conscious beauty products. As Latin America consumers seek products that align with ethical values, solid cosmetics providers have the opportunity to tap into these markets and establish strong foothold while contributing to the region's eco-friendly beauty movement.

What is the Outlook on Solid Cosmetics Sales in Middle East & Africa? 

The outlook for solid cosmetics providers in the Middle East and Africa (MEA) region holds promise as the market embraces the global shift towards sustainable and eco-conscious beauty practices. The MEA region, characterized by countries such as the UAE, Saudi Arabia, and South Africa, is increasingly recognizing the importance of reducing plastic waste and adopting environmentally friendly alternatives. As consumers become more mindful of impact on the planet, demand for solid cosmetics is expected to grow. Collaborations between international solid cosmetics brands and local retailers can facilitate market entry and address specific preferences in the region.

Furthermore, government initiatives and regulations aimed at reducing single-use plastics support adoption of solid cosmetic products. The region's unique blend of urbanization, increasing disposable incomes, and increasing awareness of sustainable practices creates favorable environment for solid cosmetics providers to establish their presence and contribute to more eco-friendly beauty landscape.

Leading Solid Cosmetics Manufacturers & Competitive Landscape:

The competitive landscape in the global solid cosmetics market is evolving rapidly as consumer preferences shift towards eco-friendly and sustainable beauty solutions. This dynamic market is witnessing mix of established beauty giants, niche brands, and emerging startups vying to capture increasing demand for solid cosmetics.

Leading solid cosmetics providers such as Lush, Ethique, and Meow Meow Tweet have gained prominence due to innovative formulations, strong sustainability ethos, and effective marketing strategies. Lush, with wide range of solid skincare, haircare, and bath products, holds prominent position. Ethique, known for plastic-free ethos and ethical sourcing, has garnered dedicated following. Meow Meow Tweet, specializing in all-natural and zero-waste products, has also made mark.

While established brands leverage reputation and global reach, smaller brands focus on unique selling points such as personalized formulations and strong online communities. The competitive landscape is further enriched by collaborations between larger beauty companies and solid cosmetics startups, supporting innovation and expansion.

Consumer education plays pivotal role as brands that effectively communicate the benefits of solid cosmetics and environmental impact gain an edge. Sustainability, transparent sourcing, and cruelty-free practices are central to the competition.

In this dynamic environment, the standing of solid cosmetics providers varies based on factors such as product innovation, packaging solutions, brand values, and distribution networks. Companies that align with consumer values and offer high-quality, effective products have gained loyal customer base. The competitive landscape is marked by the ongoing pursuit of enhancing formulations, diversifying product offerings, and expanding into new markets.

As the global beauty industry continues to shift towards sustainable alternatives, solid cosmetics providers that emphasize ethics, transparency, and eco-consciousness are expected to lead the market. However, the landscape is characterized by agility and adaptability, making it crucial for providers to stay attuned to evolving consumer preferences, regulatory changes, and technological advancements to maintain competitive edge.

Company List:

  • Lush Cosmetics
  • Ethique Ltd.
  • Meow Meow Tweet
  • UpCircle Beauty Ltd.
  • HiBAR Inc.
  • Olio E Osso, LLC
  • Plaine Products, Inc.
  • Fat and the Moon
  • KIND2 Ltd.
  • Ethos Soap
  • Biovène Barcelona
  • The Beauty Kubes
  • The Yellow Bird LLC
  • Me&Mats B.V.
  • Soul and Soap Ltd.

Research Scope

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Segment covered 

Product Type, Application, Distribution Channel, End User, Packaging Type, and Region

Regions Covered

North America:  The U.S. & Canada

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Country in Europe


Largest Market

Asia Pacific

Key Players

Lush Cosmetics, Ethique Ltd., Meow Meow Tweet, UpCircle Beauty Ltd., HiBAR Inc., Olio E Osso, LLC, Plaine Products, Inc., Fat and the Moon, KIND2 Ltd., Ethos Soap, Biovène Barcelona, The Beauty Kubes, The Yellow Bird LLC, Me&Mats B.V., Soul and Soap Ltd.

Market Segmentation:

By Product Type:

  • Solid Skincare
  • Solid Haircare
  • Solid Makeup

By Application:

  • Personal Use
  • Professional Use

By Distribution Channel:

  • Online Retail
  • Offline Retail
  • Specialty Stores

By End User:

  • Women
  • Men
  • Unisex

By Packaging Type:

  • Bar
  • Tin/Container
  • Refillable Packaging

Segmentation By Region:

North America:

  • United States
  • Canada

Asia Pacific:

  • China
  • India
  • Japan
  • Australia & New Zealand
  • Association of Southeast Asian Nations (ASEAN)
  • Rest of Asia Pacific


  • Germany
  • The U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • BENELUX (Belgium, the Netherlands, Luxembourg)
  • NORDIC (Norway, Sweden, Finland, Denmark)
  • Rest of Europe

Latin America:

  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

The Middle East & Africa:

  • Saudi Arabia
  • United Arab Emirates
  • South Africa
  • Egypt
  • Israel
  • Rest of MEA (Middle East & Africa)

Frequently Asked Question

What are the key factors driving revenue growth of the global solid cosmetics market?

Increasing awareness about sustainability and environmental concerns is major driver of revenue growth in the global solid cosmetics market. Consumers are increasingly seeking eco-friendly alternatives that reduce plastic waste and promote ethical consumption. Solid cosmetics, packaged in minimal or biodegradable materials, align well with these preferences.

Which regions/countries register significantly high demand in the global solid cosmetics market?

Regions such as North America and Europe are registering significant demand for solid cosmetics due to the high levels of environmental awareness and consumer preferences for sustainable products. In addition, countries in Asia Pacific, including China and India, are emerging as key markets due to large populations and increasing adoption of eco-conscious practices.

What are the key challenges faced by companies in the global solid cosmetics market?

One of the main challenges is educating consumers about the benefits and proper usage of solid cosmetics, as they may be less familiar with these products compared to older formulations. In addition, sourcing quality ingredients and ensuring consistent product quality while adhering to eco-friendly practices can be challenging.

What are the emerging trends observed in the global solid cosmetics market?

Personalization is considerable trend, with brands offering customizable solid cosmetic options tailored to individual skincare or haircare needs. Another trend is collaborations between solid cosmetics brands and established beauty companies, resulting in innovative products that blend sustainability with expertise.

How are government initiatives supporting revenue growth of the global solid cosmetics market?

Many governments are implementing regulations and initiatives to reduce single-use plastics and promote sustainable consumption. Bans or restrictions on certain plastic products encourage consumers to explore alternatives such as solid cosmetics. These initiatives create favorable environment for solid cosmetics providers, aligning with eco-friendly offerings.

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