Sustainable Sneaker Market

Sustainable Sneaker Market Report, By Style (Lace Up Sneakers, Slip On Sneakers, Court, Others), By Type (Low-Top Sneakers, Mid-Top Sneakers, High-Top Sneakers), By Consumer Orientation (Men, Women, Children, Unisex), and Regions 2023-2031

Market Brief: 

"According to Reports and Insights analysis, the global sustainable sneaker market is expected to register a revenue CAGR of 6.4% during the forecast period."

Sustainable sneakers have gained prominence in recent years, owing to awareness regarding various benefits to both consumers and companies and uniqueness of such products and materials used to produce them. These eco-friendly footwear options are designed with the environment in mind, and through use of materials and production processes that minimize their carbon footprint.

Consumers benefit from sustainable sneakers through enhanced comfort, style, and knowing their fashion choices contribute to a greener planet. These sneakers are produced from recycled materials, organic cotton, and natural rubber, reducing waste and pollution. These accessories also feature innovative designs that cater to various tastes and popularity has been increasing significantly in the recent past

For companies, sustainability is a key selling point, as eco-conscious consumers increasingly favor products with minimal environmental impact. This niche market has attracted numerous players, from established brands such as Adidas and Nike, to startups specializing in eco-friendly footwear. Sustainable sneakers are just one example of how environmentally responsible products can drive profitability while contributing to a more sustainable future.

The global sustainable sneaker market is registering robustly inclining revenue growth, reflecting a steady shift in consumer preferences towards eco-friendly and ethically produced footwear. In 2023 end, revenue from the global sustainable sneaker market is estimated to account for a substantially high-volume sales, with incline in market size driven by increasing awareness of environmental and ethical concerns and preference for eco-friendly products and materials among consumers. Market analysis also shows a surge in demand for sustainable sneakers, which can be attributed to consumers seeking more unique and stylish, high-quality footwear with minimal ecological impact.

Sustainable sneaker market report highlights key players in the industry, such as established brands as well as newer entrants. These companies lead the way by incorporating innovative materials like recycled plastic, organic cotton, and cruelty-free leather alternatives into their designs. The sustainable sneaker market is also characterized by sustainability initiatives, growing consumer consciousness, and regulatory support for eco-friendly products.

The forecast for the sustainable sneaker market is promising, with continued growth expected as trends toward ethical consumerism and eco-consciousness gain momentum. This industry represents a significant segment of the larger sustainable fashion movement, highlighting a commitment to environmental responsibility and ethical production practices.

Comprehensive analysis provides insights into market evolution and potential. Extensive analysis and insights are available to help businesses make informed decisions in this evolving industry. Clarity and understanding of market trends help companies tailor their products to meet customer demands more effectively.

Sustainable Sneaker Market Report Overview: 

The global sustainable sneaker market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use.

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others.

Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, research & development, strategies, product launches, agreements, expansion, mergers & acquisitions, and others.  

The global sustainable sneaker market research report is segmented on basis of style, type, consumer orientation, price range, sales channel, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of MEA). 

Sustainable Sneaker Market Research and Insights: 

Global sustainable sneaker market research is comprehensive and the report provides in-depth details of the various factors, trends, patterns, and scenarios and aspects that have a direct or indirect impact, near-term or far-term on the market and products and services etc.

Some more detailed insights on positive factors and drivers in the global sustainable sneaker market are provided below: 

Increasing Environmental Awareness: The global sustainable sneaker market is registering significant revenue growth and sales volumes expansion due to a surge in consumer awareness regarding eco-friendly products, and emergence of trends towards green sneakers industry and environmentally friendly sneakers. Consumers are increasingly seeking various products, including footwear that minimizes environmental impact.

Rise of Ethical Production Practices: Demand for ethically made sneakers has grown, and an increasing number of consumers are choosing brands committed to ethical labor practices and supply chain transparency, leading to positive revenue growth within the sustainable sneaker market.

Vegan and Recyclable Options: ‘vegan sneaker brands’ and the ‘recyclable footwear’ are gaining traction. Companies are capitalizing on this trend by creating cruelty-free and recyclable sneakers, meeting the growing demand for eco-conscious products and boosting their revenue.

Natural Materials and Plant-Based Alternatives: Plant-based sneaker market’ and ‘natural fiber sneaker market’ are gaining increased interest. Sneaker brands are innovating with renewable and natural materials, providing eco-friendly options and this is contributing to revenue growth.

Sustainable Technology and Innovation: Green technology sneakers and sustainable sneaker innovations are resulting in further production of innovative products and models and use of various materials and this trend is capturing interest as increasing number of consumers seek to be owners of unique products. Companies are investing in sustainable production methods, including carbon-neutral technologies and renewable materials, resulting in eco-friendly, innovative products that appeal to conscious consumers.

What are Some Key Factors Restraining Growth of the Global Sustainable Sneaker Market? 

Despite the various positive factors and growth prospects in the global market, some restraints and factors are having negative impacts on revenue growth. Some key factors include:

Pricing Challenges: Sustainable sneakers often come at a premium price due to the use of eco-friendly materials and ethical production processes. This pricing challenge can deter budget-conscious consumers, negatively impacting sales and overall revenue growth. Higher manufacturing costs may result in high cost of end product, which could limit affordability among some consumers and in some countries or regions.

Limited Availability of Materials: Sourcing sustainable materials such as recycled plastics and organic cotton can be a constraint. This may lead to production bottlenecks, causing delays and limiting product availability. Production of products from recyclable material market does come challenges and may be restrained by material scarcity sometimes.

Competition and Market Saturation: The emerging sustainable footwear trends have attracted numerous companies, resulting in formation of an increasingly competitive landscape. While competition can foster innovation, an oversaturated market can lead to pricing pressure and erode profit margins, thereby negatively impacting revenue growth.

Consumer Misconceptions: Despite growing awareness, some consumers may still hold misconceptions about the durability and performance of sustainable sneakers, causing them to opt for more traditional options. Negative perceptions related to ‘Vegan Sneaker Brands’ or ‘Plant-based Sneaker’ can restrain overall sales and revenue growth to some extent.

What are Some Opportunities for Leading Sustainable Sneaker Manufacturers? 

Companies operating in the global sustainable sneaker market can leverage various opportunities and revenue streams and drive growth and profitability. Below are some avenues and insights:

Diverse Product Range: Manufacturers can leverage opportunities by expanding their product range to cater to various consumer preferences. This includes creating specialized lines, such as ‘Vegan Sneaker Brands’, ‘Recyclable Footwear’, or ‘Plant-based Sneaker Market’, to capture a larger market share and meet evolving trends.

Collaborations and Partnerships: Collaborations with sustainable fashion brands or eco-conscious celebrities can enhance brand visibility and drive growth. Joint ventures in the market can result in design and creation of unique collections and drive revenue streams, and enable capitalizing on shared values and customer bases.

Digital Presence and E-commerce: Investing in e-commerce and digital marketing can help to gain a competitive edge. Companies can leverage online platforms to reach a broader audience, improve accessibility, and create new revenue streams.

Innovation and Sustainable Technology: Continuous innovation in eco-friendly materials and production methods is vital. Companies can develop and patent proprietary technologies, thereby driving growth through licensing agreements and offering a competitive edge in the market.

International Expansion: Expanding into new geographical markets, especially in regions indicating ‘positive sustainable sneaker market trends’, can unlock untapped revenue potential. Companies can tailor products to regional preferences and leverage global demand for sustainable products. 

Why is US the Largest Market for Sustainable Sneakers? 

The United States is the largest market for sustainable sneakers owing to the fact that the U.S. has a significantly large and environmentally conscious consumer base, resulting in robust demand for eco-friendly products. As sustainable living and ethical consumption become more prevalent trends, the appeal of ‘green sneakers’ and ‘environmentally friendly sneakers’ is expected to be substantially higher.

Also, the U.S. has a robust retail infrastructure and e-commerce presence, making it easier for consumers to access and purchase sustainable footwear. This accessibility contributes positively to growth of the U.S. sustainable sneaker market. In addition, the U.S. is base to a number of established and emerging sustainable sneaker brands, ranging from industry giants to startups, which compete by offering innovative materials and ethical production practices.

Moreover, a supportive regulatory environment and corporate sustainability initiatives support growth of the sustainable sneaker market with companies adhering to eco-conscious standards and promoting responsible manufacturing.

Which Key Trends Will Drive Sustainable Sneaker Sales in Europe? 

Rising Environmental Awareness: Europe has long been at the forefront of environmental-related initiatives and activism. Rising concern over climate change and resource depletion are driving consumers towards eco-friendly options of products and materials, including clothing and accessories. The ‘green sneakers industry’ benefits from this heightened awareness, as more consumes in countries in Europe seek footwear that reduces their carbon footprint.

Stringent Environmental Regulations: Europe has stringent environmental regulations and standards, which encourage the adoption of sustainable practices for various industries, and this is also applicable to footwear manufacturers. Companies that align with these regulations and achieve eco-friendly certifications can gain a competitive advantage. In addition, circular economy initiatives as an increasing number of countries in the region are actively promoting related principles are expected to support growth of this market. Sustainable sneakers that are durable and recyclable align with this trend, as consumers prefer products that can be repaired, reused, or recycled, thus reducing waste and stimulating future sales.

Innovative Materials: Growth of the sustainable sneaker market in Europe is expected to be driven by development of innovative materials such as bio-based synthetics, recycled fabrics, and plant-based alternatives. These materials not only reduce environmental impact, but also appeal to eco-conscious consumers looking for unique, stylish options.

Collaborations and Fashion Industry Influence: Fashion brands and designers in Europe are increasingly embracing sustainable fashion, including footwear. Collaborations between eco-conscious fashion houses and sustainable sneaker brands can create a positive buzz and influence consumer choices, thereby driving sales.

Moreover, the trend has been gaining robust traction over the past few years, and popularity of sustainable sneakers in the United Kingdom registered an almost 120% increase in 2020. This increase was overall for both, sustainable or recycled sneakers available in the UK compared to the previous year. Also supporting this rising trend is presence of a number of brands such as ACBC, Alohas, Cano, Good Guys Don't Wear leather, Momoc Shoes, NOAH, Rarámuri, and Svegan.

Why Investment in China and India is Key to Growth of the Global Sustainable Sneaker Market? 

Investment in China and India is advantageous to revenue growth of the global sustainable sneaker as well as for players and brands operating and catering to demand from Asia Pacific market for a number of reasons.

Vast Consumer Bases: Both China and India have significantly large consumer populations, and with the sustainable sneaker trend gaining prominence in other regional markets, tapping into these markets offers an unparalleled opportunity for sustainable footwear brands. As consumers in these countries become more environmentally conscious, they represent a substantial demand pool for eco-friendly products, including sustainable sneakers.

Low-Cost Production Capabilities: China is known for its manufacturing capabilities, providing cost-effective options for producing sustainable sneakers and rapidly at that. India also offers competitive production costs and hence, investing in these countries allows manufacturers to produce sustainable sneakers more affordably, contributing to better pricing and profitability.

Global Manufacturing Hubs: China and India are established global manufacturing hubs, and establishing production facilities in these countries allows companies to leverage the expertise and infrastructure available locally and at nearly the domestic costs. This enhances production efficiency, streamlines the supply chain, ensures a consistent supply of sustainable sneakers to meet global demand, and allows higher profitability.

Supply Chain Diversification: Amid concerns over supply chain resilience, diversifying operations into China and India can reduce risk and enhance flexibility. By having manufacturing and distribution centers in these countries, companies can better respond to market dynamics and challenges.

Growing Sustainability Awareness: Both China and India are witnessing a surge in environmental awareness and regulations promoting sustainability. Investing in sustainable sneaker production aligns with these trends and can lead to positive consumer perceptions and increased sales.

What is the Outlook on Sustainable Sneaker Sales in Middle East and Africa? 

The outlook for sustainable sneaker providers in the Middle East and Africa (MEA) is promising but comes with unique challenges and opportunities. The sustainability trend is gaining traction in the region, driven by a rising awareness regarding environmental concerns and a desire for ethical consumption of products. As consumers in this region become more eco-conscious, there is an emerging market for sustainable products, including sneakers and others. Sustainable sneaker brands can cater to this demand by offering eco-friendly alternatives and ethical production practices. However, the Middle East also faces challenges related to hot climates and limited access to sustainable materials, making it important for companies and brands to adapt their product offerings to suit the local climate and resource availability.

The outlook is also characterized by a mix of challenges and opportunities and a number of countries in Africa have vibrant artisanal industries and traditional crafting methods that align with sustainable principles. This provides a foundation for the development of locally produced sustainable sneakers. Furthermore, the need for durable and eco-friendly footwear in countries in regions with variable climates can be a driving factor. Nevertheless, economic disparities and infrastructure limitations in some areas can present distribution and affordability challenges for both consumers and providers.

Which Latin American Countries will be at the Forefront of Growth for Sustainable Sneaker Manufacturers? 

Several countries in Latin America offer lucrative opportunities for sustainable sneaker companies due to a combination of factors, including high consumer demand for such products, environmental awareness, and economic conditions and accessibility to products via a number of sales channels.

As the largest economy in the region, Brazil is a highly lucrative market for sustainable sneakers owing to substantially large middle-class consumer base with a growing interest in eco-friendly products. Also, Brazil's vast natural resources can cater to demand or supply for materials like organic cotton, rubber, and others, which will also support local production.

Mexico's proximity to the United States makes it an attractive location for manufacturing and exporting sustainable sneakers to North America markets. The country has seen a rise in environmental consciousness, with consumers seeking ethical and eco-friendly products and these trends are expected to maintain momentum over the forecast period.

Chile is experiencing a surge in sustainability awareness, partly driven by its commitment to renewable energy sources. Hence, demand for sustainable sneakers aligns with this trend, making it a promising market for eco-conscious footwear brands. Argentina's fashion-forward culture and strong textile industry provide an ideal environment for traction and growth of the sustainable sneaker market. Increasing interest in ethical production and availability and use of eco-friendly materials supports revenue opportunities.

Colombia has strong tradition of leather production, and has potential to develop sustainable leather alternatives for sneakers. As consumers in the country and beyond seek environmentally responsible products, Colombia holds potential for innovation in sustainable materials and manufacturing, and this is a major revenue opportunity.

Leading Sustainable Sneaker Manufacturers & Competitive Landscape: 

The competitive landscape in the global sustainable sneaker market has evolved rapidly in recent years, reflecting a growing demand for eco-conscious and ethically produced footwear. Several leading sustainable sneaker brands and a variety of sneaker types have emerged, thereby altering the dynamics of the industry.

Some leading sustainable sneaker brands driving competition and product visibility include for example, Allbirds, which is a San Francisco-based brand known for its commitment to using natural and sustainable materials. The comfortable, minimalist designs have gained widespread popularity and the trend has gained traction. Another is Veja, which is a French brand, renowned for its transparent supply chain and the use of eco-friendly materials, including organic cotton and sustainable rubber. Adidas, which is a major player in the sportswear industry, has also made significant strides in sustainability with its ‘Adidas Parley’ line, which are produced from recycled ocean plastic. Nike's ‘Space Hippie’ line and ‘Nike Grind’ materials exemplify the renowned sports gear and footwear brand’s efforts to reduce waste and environmental impact. Reebok's ‘Cotton + Corn’ collection also features sneakers made from sustainable materials, particularly corn-based bioplastics.

Some of the leading sustainable sneaker types in the market include recycled sneakers, and brands are using recycled materials, such as plastic bottles and discarded textiles, to create sustainable footwear.

Plant-Based Sneakers: These sneakers are produced from plant-derived materials such as pineapple leaves and cork, to replace traditional synthetic components.

Vegan Sneakers: Vegan brands offer cruelty-free alternatives using synthetic materials that do not involve animal by-products.

Recyclable Sneakers: Designed for circularity, these sneakers are easily disassembled and recycled at the end of their life cycle.

The competitive landscape is dynamic, with both established brands and newer entrants focusing on gaining the lead in sustainability. Transparent supply chains, eco-friendly materials, and ethical practices are becoming standard in the industry, underscoring the emphasis on responsible production. As sustainability awareness continues to rise, these leading brands and sneaker types are likely to maintain their strong positions and influence trajectory of the global sustainable sneaker market. 

Company List:

  • Allbirds
  • Thousand Fell
  • Psudo
  • Veja
  • Will's Vegan Store
  • Nisolo
  • Adidas (including Adidas Parley)
  • Nike (including Space Hippie)
  • Reebok (including Cotton + Corn)
  • Converse Renew
  • PUMA (including PUMA x First Mile)
  • Ecco Biom

Recent Developments:

  • In 23 June 2023, Nike teamed up to launch a collection of plant-based sneakers that were created through partnership with Ananas Anam, which is the creator of the vegan leather Pinatex derived from pineapples. The innovative collection of plant-based sneaker are part of a new line that will feature in some of Nike's most iconic designs, including the popular Air Force and Air Max models, making use of animal-free pineapple-based fabric as a sustainable alternative to animal leather. In addition to this cruelty-free material, the sneakers will incorporate other eco-friendly elements such as cork.
  • In mid-August 2023, Psudo, which is a sustainable sneaker brand, introduced a fresh line of shoe styles named Psudo blu. This was the result of a collaboration with Blumaka, which is a company specializing in insoles and outsoles production. Blumaka distinguishes itself from competitors through its manufacturing method, which incorporates as much as 85% recycled content by volume into its products.
  • On 29 April 2023, Koio, which is a sustainable luxury footwear brand based in New York City, unveiled its inaugural 99% biodegradable sneaker. This was a significant achievement not only for the brand, but also for the luxury footwear industry. Named the 'Mello,' this novel sneaker is the result of two years of extensive research and is handcrafted in Italy. It is crafted from carbon-neutral and regenerative leathers, boasting a Lactae Hevea sole that is meticulously handmade in France using rubber-tree milk. The insole includes a blend of corn, wool, and kenaf, while the laces are made from certified organic cotton. The Mello is available in both men's and women's sizes, and is offered in three of Koio's iconic color variations—Castagna, a rich brown hue, Summit, an off-white shade, and Onyx, a true-black color option. This introduction signifies a significant step forward in Koio's sustainable offerings and underscores the brand's commitment to both luxury and environmental responsibility.

Research Scope

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Compound Annual Growth Rate (CAGR)


Segment covered 

By Style, Type, Consumer Orientation, Price Range, Sales Channel, and Region

Regions Covered

North America: The U.S. & Canada

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

The Middle East & Africa: Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Market in Europe

United Kingdom

Largest Market

North America

Key Players

Allbirds, Thousand Fell, Psudo, Veja, Will's Vegan Store, Nisolo, CARIUMA, Adidas (including Adidas Parley), Nike (including Space Hippie), Reebok (including Cotton + Corn), Converse Renew, PUMA (including PUMA x First Mile), Ecco Biom, VIVOBAREFOOT

Market Segmentation:

By Style:

  • Lace Up Sneakers
  • Slip On Sneakers
  • Court
  • Others


  • Low-Top Sneakers
  • Mid-Top Sneakers
  • High-Top Sneakers

Consumer Orientation:

  • Men
  • Women
  • Children
  • Unisex

Price Range:

  • Below US$ 100
  • US$ 100- US$ 200
  • Above US$ 200

Sales Channel:

  • Hypermarket/Supermarkets
  • Specialty Stores/Franchised Outlets
  • Multi-brand Stores
  • Independent Stores (Sports Store)
  • Online retailers
  • Others

Segmentation By Region:

North America:

  • United States
  • Canada


  • Germany
  • The U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • Rest of Europe

Asia Pacific:

  • China
  • Japan
  • India
  • South Korea
  • Australia & New Zealand
  • Rest of Asia Pacific

Latin America:

  • Brazil
  • Mexico
  • Argentina

Middle East & Africa:

  • Saudi Arabia
  • South Africa
  • United Arab Emirates
  • Israel

Frequently Asked Question

What are some of the key materials used in sustainable sneakers production?

A range of eco-friendly materials, including recycled plastics, organic cotton, cork, natural rubber, and even plant-based alternatives like pineapple leaves go into various brands and types of sustainable sneakers.

How do sustainable sneaker brands ensure ethical production?

Sustainable sneaker brands often establish transparent supply chains and work with certified ethical factories. They prioritize fair labor practices, safe working conditions, and equitable wages for workers involved in the production process.

What is the circular economy in the context of sustainable sneakers?

The circular economy in sustainable sneakers refers to designing products that can be easily disassembled, repaired, or recycled at the end of their lifecycle. This approach minimizes waste and extends the usability of sneakers, aligning with sustainable principles.

Are sustainable sneakers as durable and comfortable as traditional sneakers?

Sustainable sneakers are designed to be as durable and comfortable as traditional sneakers. Brands prioritize both eco-friendliness and performance, ensuring that consumers can enjoy stylish, long-lasting, and comfortable footwear.

How do brands promote the environmental benefits of sustainable sneakers?

Sustainable sneaker brands often highlight their eco-friendly materials, ethical production practices, and reduced carbon footprint in their marketing and branding. They also provide information on the sustainable features of their products to educate consumers about the environmental benefits of choosing these sneakers.

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