Water-Based Barrier Coatings Market

Water-Based Barrier Coatings Market Report, By Type (Acrylic, Polyurethane, Epoxy, Others), By Substrate (Metal, Paper & Paperboard, Plastic, Glass, Others), By End-Use Industry (Packaging, Building & Construction, Automotive, Electronics, Textile, Others) and Regions 2024-2032

Market Overview:

"The global water-based barrier coatings market size reached US$ 3.9 billion in 2023. Looking forward, Reports and Insights expects the market to reach US$ 6.5 billion in 2032, exhibiting a growth rate (CAGR) of 5.9% during 2024-2032."

The global water-based barrier coatings market is experiencing significant growth due to increasing demand for sustainable and eco-friendly packaging solutions. Water-based barrier coatings offer excellent moisture resistance, oxygen barrier properties, and grease resistance, making them suitable for various packaging applications.

The market is driven by rising awareness about environmental concerns, stringent regulations on the use of harmful chemicals in packaging, and the growing preference for recyclable and biodegradable materials. Additionally, the increasing adoption of water-based barrier coatings in industries such as food and beverage, pharmaceuticals, and cosmetics is further fueling the market growth. However, factors such as high production costs and the need for continuous research and development efforts pose challenges to the market's expansion.

Water-Based Barrier Coatings Market Report Overview:

The report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, statistics, and actionable insights. Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use.

Revenues are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others. Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, strategies, product launches, agreements, expansion, mergers & acquisitions, and others.  

The report is segmented according to type, substrate, end-use industry, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of MEA).

Water-Based Barrier Coatings Market Trends and Drivers:

Increasing Demand for Sustainable Packaging: The rising awareness about environmental issues and the demand for sustainable packaging solutions are driving the growth of the water-based barrier coatings market. Companies and consumers are increasingly opting for eco-friendly alternatives to reduce the environmental impact of packaging materials.

Stringent Regulations on Packaging Materials: Governments and regulatory bodies are implementing stricter regulations on the use of harmful chemicals in packaging materials. Water-based barrier coatings provide a viable solution as they are free from hazardous substances such as volatile organic compounds (VOCs) and have low levels of toxic emissions.

Growing Preference for Recyclable and Biodegradable Materials: With the increasing focus on sustainability, there is a growing preference for packaging materials that can be recycled or biodegraded. Water-based barrier coatings offer recyclability and compatibility with various substrates, making them an attractive choice for eco-conscious consumers.

Advancements in Technology: Technological advancements have led to the development of advanced water-based barrier coatings with improved barrier properties, adhesion, and printability. These advancements have expanded the application areas of water-based coatings, driving their demand in various industries.

Growing Packaging Industry: The overall growth of the packaging industry, driven by factors such as population growth, urbanization, and changing consumer preferences, is positively impacting the water-based barrier coatings market. The increasing demand for packaged food, beverages, personal care products, and pharmaceuticals is driving the need for effective barrier coatings to protect the products and extend their shelf life.

What Factors Are Restraining Growth of Water-Based Barrier Coatings Market?

Revenue growth of the market is restrained by several factors, some of which are provided in some detail below:

Limited Barrier Properties: Although water-based barrier coatings offer various advantages, they may have limitations in terms of barrier properties compared to solvent-based coatings or other alternatives. Achieving the desired level of barrier performance for certain applications can be challenging, which may restrict their adoption in certain industries.

High Initial Costs: The initial costs associated with implementing water-based barrier coatings can be higher compared to conventional coatings. This is primarily due to the need for specialized equipment and technologies, as well as additional processing steps required for application. The higher upfront costs may deter some companies, especially small and medium-sized enterprises, from adopting water-based barrier coatings.

Performance Challenges in Harsh Environments: Water-based barrier coatings may face performance challenges in harsh environmental conditions, such as high humidity or extreme temperatures. These conditions can impact the coating's barrier properties and durability, potentially leading to reduced effectiveness and the need for additional protective measures.

Limited Compatibility with Certain Substrates: Water-based barrier coatings may have limited compatibility with certain substrates, such as certain types of plastics or metals. This can limit their applicability in specific industries or product categories that rely on these substrates, requiring alternative barrier solutions.

Regulatory Compliance and Certification Requirements: Meeting regulatory compliance and obtaining necessary certifications for water-based barrier coatings can be a complex and time-consuming process. Companies need to ensure that their coatings meet specific standards and requirements set by regulatory bodies, which can add complexity and cost to the development and commercialization process. Failure to meet these requirements can restrict market access and hinder growth opportunities.

What are the Opportunities for Leading Water-Based Barrier Coatings Manufacturers?

By strategically positioning themselves in these areas, manufacturers can diversify their revenue streams and capitalize on the expanding0 market:

Growing Demand for Sustainable Solutions: The increasing focus on sustainability and environmental concerns presents a significant opportunity for water-based barrier coatings. As these coatings are eco-friendly and have lower VOC emissions compared to solvent-based coatings, they are well-positioned to capitalize on the growing demand for sustainable coating solutions.

Expansion in Packaging Industry: The packaging industry is a major consumer of water-based barrier coatings. The rising demand for packaged food, beverages, personal care products, and pharmaceuticals provides a strong growth opportunity for water-based barrier coatings. As consumer preferences shift towards sustainable packaging materials, the demand for water-based coatings that offer excellent barrier properties will continue to rise.

Technological Advancements: Ongoing advancements in water-based barrier coating technologies are creating new revenue streams. Innovations in formulation techniques, additives, and application processes are improving the performance and effectiveness of water-based coatings. These developments open doors for new applications and expansion into diverse end-use industries.

Collaborations and Partnerships: Collaborations and partnerships between coating manufacturers, raw material suppliers, and end-use industries can create synergies and unlock growth opportunities. By working together, companies can develop customized solutions, optimize coating performance, and explore new markets, leading to increased revenue streams.

Emerging Markets: The growing economies of emerging markets in Asia Pacific, Latin America, and the Middle East offer significant growth prospects for water-based barrier coatings. Rapid industrialization, urbanization, and increasing disposable incomes are driving the demand for packaged products in these regions. Manufacturers can tap into these markets by establishing strategic partnerships, expanding distribution networks, and adapting their products to local preferences and regulatory requirements.

What are the factors driving the water-based barrier coatings demand in North America region?

In North America, the demand for water-based barrier coatings is driven by the stringent environmental regulations and the growing emphasis on sustainability. The United States and Canada are the key markets in this region, with a strong focus on packaging, construction, and automotive industries. Consumer preference for eco-friendly and low VOC coatings is contributing to the market growth. The region has a well-established supply chain and advanced manufacturing capabilities to meet the increasing demand for water-based barrier coatings.

Does Europe account for a prominent water-based barrier coatings market share?

Europe is a prominent market for water-based barrier coatings, driven by the strict regulations on VOC emissions and the strong presence of packaging and automotive industries. Countries like Germany, France, the UK, and Italy are major consumers of water-based coatings. The region has a high level of consumer awareness regarding sustainable products, which further boosts the demand for water-based barrier coatings. The availability of advanced technologies and the presence of key coating manufacturers contribute to the industry growth in Europe.

What are the factors driving the growth in water-based barrier coatings sales in Asia Pacific region?

Asia Pacific is witnessing significant growth in the water-based barrier coatings market due to the rapid industrialization, urbanization, and increasing consumer awareness about sustainable packaging. Countries like China, India, Japan, South Korea, and ASEAN nations are major contributors to the market demand. The region offers immense opportunities for manufacturers due to the expanding packaging, construction, and automotive sectors. The rising middle-class population and changing lifestyles also drive the demand for packaged products, further fueling the growth of water-based barrier coatings.

What is the Outlook on water-based barrier coatings sales in Latin America?

Latin America is experiencing steady growth in the water-based barrier coatings market. Countries like Brazil, Mexico, Argentina, and Colombia are witnessing increased demand due to the growing packaging industry and the rising focus on sustainable practices. Consumer preference for eco-friendly products and the presence of stringent environmental regulations drive the adoption of water-based barrier coatings in the region. Collaborations and partnerships with local players are key strategies for companies aiming to establish a strong presence in this market.

Why Middle East & Africa region is characterized by a diverse market landscape?

The Middle East & Africa region is gradually adopting water-based barrier coatings due to the increasing awareness of environmental sustainability. Countries like UAE, Saudi Arabia, South Africa, and Nigeria are witnessing growth in the packaging and construction sectors, driving the demand for water-based coatings. The market in this region is still developing, but with the rising focus on sustainable practices and regulatory initiatives, the demand for water-based barrier coatings is expected to increase in the coming years.

Leading Water-Based Barrier Coatings Manufacturers & Competitive Landscape:

The water-based barrier coatings market is highly competitive, with several key players operating globally. These companies focus on research and development to introduce innovative and sustainable coating solutions. They also strive to expand their market presence through strategic partnerships, mergers, acquisitions, and collaborations. These companies aim to enhance their product portfolios, improve manufacturing processes, and cater to the diverse needs of end-use industries such as packaging, construction, automotive, and others.

Company List:

  • Akzo Nobel N.V.
  • PPG Industries Inc.
  • Axalta Coating Systems Ltd.
  • The Sherwin-Williams Company
  • RPM International Inc.
  • Arkema Group
  • Dow Inc.
  • Valspar Corporation
  • Asian Paints Limited
  • Nippon Paint Holdings Co., Ltd.
  • Hempel A/S
  • Jotun Group
  • Sika AG
  • Kansai Paint Co., Ltd.

Research Scope:

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Compound Annual Growth Rate (CAGR)


Segment covered 

Product Type, Substrate, End-Use Industry, and Regions

Regions Covered

North America:  The U.S. & Canada

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Country in Europe


Largest Market

North America

Key Players

Akzo Nobel N.V., PPG Industries Inc., Axalta Coating Systems Ltd., BASF SE, The Sherwin-Williams Company, RPM International Inc., Arkema Group, Dow Inc., Valspar Corporation, Asian Paints Limited, Nippon Paint Holdings Co., Ltd., Hempel A/S, Jotun Group, Sika AG, Kansai Paint Co., Ltd.

Market Segmentation:

By Type:

  • Acrylic
  • Polyurethane
  • Epoxy
  • Others

By Substrate:

  • Metal
  • Paper & Paperboard
  • Plastic
  • Glass
  • Others

By End-Use Industry:

  • Packaging
  • Building & Construction
  • Automotive
  • Electronics
  • Textile
  • Others

Market Segmentation By Region:

North America:

  • United States
  • Canada


  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • Poland
  • Rest of Europe

Asia Pacific:

  • China
  • Japan
  • India
  • South Korea
  • Australia & New Zealand
  • Rest of Asia Pacific

Latin America:

  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

Middle East & Africa:

  • Saudi Arabia
  • South Africa
  • United Arab Emirates
  • Israel
  • Rest of MEA

Frequently Asked Question

What is the expected growth rate of the global water-based barrier coatings market?

The expected growth rate of the global water-based barrier coatings market revenue is projected to be 5.9% during the forecast period.

What was the market size of the global water-based barrier coatings market in 2022?

The global water-based barrier coatings market size in 2022 was USD 3.7 billion.

What are the driving factors behind the growth of the global water-based barrier coatings market?

The growth of the global water-based barrier coatings market is primarily driven by factors such as increasing awareness about environmental sustainability, stringent regulations on VOC emissions, growing demand for eco-friendly coatings, rising adoption of water-based coatings in various end-use industries, and the benefits offered by water-based barrier coatings such as low toxicity and easy application.

What are the major restraints affecting the revenue growth of the global water-based barrier coatings market?

The major restraints affecting the revenue growth of the global water-based barrier coatings market include the high cost of raw materials, challenges in achieving similar performance characteristics as solvent-based coatings, limited availability of advanced water-based technologies for specific applications, and the need for additional equipment and resources for application and drying processes.

What are the opportunities in the global water-based barrier coatings market?

The global water-based barrier coatings market presents opportunities such as the development of innovative formulations and technologies to enhance the performance of water-based coatings, expanding applications in emerging industries such as renewable energy and healthcare, increasing investments in research and development for sustainable coating solutions, and collaborations and partnerships among industry players to drive product advancements and market penetration.

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