Tennis Wear Market Report, By Product Type (Tennis Apparel, Tennis Footwear, Tennis Accessories), By Gender (Men's Tennis Wear, Women's Tennis Wear, Unisex Tennis Wear, Kids' Tennis Wear), By Distribution Channel (Online Retail, Offline Retail) and Regions 2024-2032

Market Overview:

"The global tennis wear market size reached US$ 2.1 billion in 2023. Looking forward, Reports and Insights expects the market to reach US$ 2.8 billion in 2032, exhibiting a growth rate (CAGR) of 3.1% during 2024-2032."

The global tennis wear market has been registering significant revenue growth in recent years, driven by factors such as increasing number of sports centers and grounds and tennis courts in a number of developing countries, more people and groups signing up for tennis camps and recreational sports training and events, and increasing focus on health, physical activities, and overall activities to enhance and maintain wellness.

Tennis has been gaining popularity and adoption over the years as a recreational and professional sport, and this trend coupled with increasing participation rates has been driving demand for tennis wear. Also, availability of a wide range of apparel and accessories specifically designed for tennis players, including shirts, shorts, skirts, dresses, shoes, and accessories such as caps and wristbands, among others, through physical outlets and online channels are factors driving market revenue growth.

Development, design, and introduction of technologically advanced fabrics that offer enhanced comfort, breathability, and moisture-wicking properties are also driving significant sales and revenue. Also, collaborations between sportswear brands and professional tennis players are supporting market growth.

Tennis Wear Market Report Overview

The global tennis wear market report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use.

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others.

Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, strategies, product launches, agreements, expansion, mergers & acquisitions, and others. 

The global tennis wear market report is segmented according to product type, gender, distribution channel, and regions and countries. Regional segmentation includes North America (United States and Canada); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Asia Pacific (China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific); Europe (Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIAC, & Rest of Europe); Middle East & Africa (Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, & Rest of MEA).

Tennis Wear Market Trends and Drivers:

Increasing Participation Rates: The growing interest in tennis and rising participation rates have a direct impact on the tennis wear market demand. Increasing numbers of individuals taking up tennis as a recreational activity or engaging in competitive play is expected to support demand for tennis apparel and accessories and drive a surge in market revenue growth

Athleisure and Fashion Trends: The rise of athleisure fashion has had a significant impact on the tennis wear market. Consumers now seek stylish and versatile tennis clothing that can be worn both on and off the court. The integration of fashion-forward designs, vibrant colors, and trendy patterns has expanded the appeal of tennis wear among a broader consumer base.

Technological Advancements: Innovative fabrics and technologies have revolutionized the tennis wear industry. Performance-enhancing features such as moisture-wicking, quick-drying, UV protection, and temperature regulation are now common in tennis apparel. These advancements cater to the demands of athletes who prioritize comfort, flexibility, and optimal performance.

Sustainable and Eco-friendly Practices: Growing focus on sustainability has been having a positive influence on the tennis wear market. Consumers are increasingly conscious of the environmental impact of their clothing choices. As a result, tennis wear manufacturers are adopting sustainable practices, such as using recycled materials, reducing water consumption, and implementing eco-friendly manufacturing processes, to meet evolving consumer preferences.

Endorsements and Brand Collaborations: Partnerships between tennis players, sportswear brands, and designers have a significant impact on market revenue growth. Professional tennis players endorsing specific brands and collaborating on product lines attract consumer attention and contribute to brand visibility. These collaborations often result in limited-edition collections and exclusive tennis wear, driving sales and revenue growth.

What Factors Are Restraining Growth of Tennis Wear Market?

Seasonal Demand: The seasonal nature of tennis can lead to fluctuations in demand for tennis wear. In regions with distinct seasons, the demand for tennis apparel may decline during colder months when outdoor play is limited. This seasonality can pose challenges for manufacturers and retailers in terms of inventory management and sales forecasting.

High Competition: The tennis wear market is highly competitive, with numerous established brands and new entrants vying for market share. Intense competition can lead to price wars and reduced profit margins, especially for smaller or less recognized brands. It becomes essential for companies to differentiate themselves through innovative designs, technological advancements, and strong brand positioning.

Economic Factors: Economic downturns or uncertainties can impact consumer spending on non-essential items like tennis wear. During periods of economic instability, consumers may cut back on discretionary purchases, affecting the overall demand for tennis apparel and accessories.

Counterfeit Products: The presence of counterfeit tennis wear in the market can negatively impact legitimate brands. Counterfeit products not only erode brand reputation but also pose safety and quality concerns for consumers. The availability of cheaper, counterfeit alternatives can lead to lost sales and market share for authentic tennis wear manufacturers.

Changing Consumer Preferences: Rapidly evolving fashion trends and shifting consumer preferences can pose challenges for tennis wear manufacturers. Consumer preferences may shift towards other sports or activewear styles, diverting demand away from traditional tennis wear. Manufacturers must stay attuned to changing preferences and adapt their product offerings accordingly to maintain consumer interest.

What are the Opportunities for Tennis Wear Market Manufacturers?  

Growing Popularity of Tennis: Tennis is gaining popularity worldwide, with an increasing number of individuals taking up the sport at both recreational and competitive levels. This presents a significant opportunity for tennis wear manufacturers to cater to the growing demand for high-quality apparel and accessories.

Rising Women's Tennis: Women's tennis has witnessed remarkable growth and has gained immense media coverage and fan following. This provides an opportunity for tennis wear companies to develop specific product lines tailored to the needs and preferences of female tennis players, including stylish and performance-focused designs.

Expansion in Emerging Markets: Emerging markets, particularly in Asia Pacific and Latin America, are witnessing a surge in tennis participation and growing interest in the sport. These regions offer untapped opportunities for tennis wear companies to expand their market presence and cater to the rising demand for tennis apparel.

Technological Innovations: Advancements in textile technologies and materials are driving innovation in tennis wear. Companies can capitalize on this by developing and incorporating performance-enhancing features such as moisture-wicking fabrics, breathability, lightweight materials, and enhanced durability. These technological advancements can attract consumers looking for superior comfort and performance in their tennis apparel.

Online Retail and E-commerce: The growing prevalence of online retail and e-commerce platforms provides a significant revenue stream for tennis wear companies. Setting up online stores or partnering with established e-commerce platforms allows companies to reach a broader customer base, improve accessibility, and enhance sales opportunities.

Athleisure Trend: The athleisure trend, where activewear is worn both for sports and casual occasions, offers a unique opportunity for tennis wear manufacturers. By incorporating fashionable designs and versatile styles, companies can tap into the consumer demand for apparel that seamlessly transitions between athletic activities and everyday wear.

Sponsorships and Collaborations: Partnering with professional tennis players, tournaments, or sporting events through sponsorships and collaborations can create brand visibility and credibility. This can attract loyal customers who associate with the sport and seek tennis wear endorsed by their favorite players.

What are the factors driving the tennis wear market in North America Region?

North America accounts for a significant revenue for global tennis wear market share due to the popularity of tennis as a sport and the presence of major tennis tournaments. In countries like the United States and Canada, there is a strong demand for tennis apparel and accessories from both professional and recreational players. Consumer preferences in North America focus on a combination of performance, comfort, and style. The region has well-established supply chains and distribution networks, ensuring easy availability of tennis wear. The industry in North America is witnessing steady growth, supported by increasing participation rates and the adoption of technologically advanced tennis wear.

What fuels tennis wear demand in Europe?

Europe is another prominent market for tennis wear, driven by a strong tennis culture and the presence of renowned tournaments such as Wimbledon and the French Open. Countries such as the United Kingdom, France, Germany, and Spain exhibit high demand for tennis wear. European consumers prefer a balance of performance and fashion in their tennis apparel. The region has a well-developed supply chain with established brands and retailers. The industry in Europe registers consistent growth, with emphasis on sustainable practices and integration of innovative materials.

What are the factors contributing to the significant of Asia Pacific tennis wear market?

Asia Pacific is a rapidly growing market for tennis wear, fueled by rising popularity of tennis in countries such as China, Japan, South Korea, and Australia. Increasing disposable income, rapid urbanization, and focus on sports participation contribute significantly to demand for tennis apparel and equipment in the region. Consumer preferences in Asia Pacific vary, with a mix of performance-oriented designs and fashion-forward styles. The region offers both local and international brands, and the industry is witnessing significant growth as tennis gains more traction and investment in sports infrastructure continues to expand.

What are the aspects that are driving the tennis wear market demand in Latin America? 

Latin America showcases a developing tennis wear market, with countries like Brazil and Argentina leading the way. Tennis is gaining popularity in the region, driven by the success of Latin American tennis players on the global stage. Consumers in Latin America show a preference for affordable and functional tennis wear, with increasing interest in fashion-forward designs. The industry in Latin America is experiencing steady growth, supported by investments in tennis facilities and the expansion of retail channels.

What is the stance on tennis wear market in Middle East and Africa?

The tennis wear market in the Middle East and Africa is gradually expanding. Countries such as the United Arab Emirates, South Africa, and Egypt exhibit growing demand for tennis apparel. Consumer preferences focus on performance features, lightweight fabrics, and modest designs that align with cultural norms. The industry in this region is registering moderate growth, driven by increased sports participation and the organization of tennis events.

Leading Tennis Wear Manufacturers & Competitive Landscape:

The global tennis wear market features a highly competitive landscape with several key players accounting for market share. Various established sportswear brands dominate the market with their wide range of tennis apparel and accessories. These companies have strong brand recognition, extensive distribution networks, and collaborations with professional tennis players, giving them a competitive edge. Also, some niche players also contribute to the competitive landscape with their specialized tennis wear offerings. The competition is driven by factors such as product innovation, performance features, brand reputation, pricing strategies, and marketing efforts aimed at capturing the attention of tennis enthusiasts and consumers.

Company List:

  • Nike, Inc.
  • Adidas AG
  • Under Armour, Inc.
  • FILA Holdings Corp.
  • Lululemon Athletica Inc.
  • Lacoste S.A.
  • ASICS Corporation
  • Wilson Sporting Goods Co.
  • Babolat VS S.A.
  • New Balance Athletics, Inc.
  • Puma SE
  • Yonex Co., Ltd.
  • Lotto Sport Italia S.p.A.
  • Diadora Sport S.p.A.
  • Others

Research Scope:

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Compound Annual Growth Rate (CAGR)


Segment covered 

By Product Type, By Gender, By Distribution Channel, and By Region

Regions Covered

North America:  The U.S. & Canada

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Country in Europe


Fastest Growing Country in Asia Pacific


Key Players

Nike, Inc., Adidas AG, Under Armour, Inc., FILA Holdings Corp., Lululemon Athletica Inc., Lacoste S.A., ASICS Corporation, Wilson Sporting Goods Co., HEAD NV, Babolat VS S.A., New Balance Athletics, Inc., Puma SE, Yonex Co., Ltd., Lotto Sport Italia S.p.A., Diadora Sport S.p.A., and amongst others.

Market Segmentation:

By Product Type:

  • Tennis Apparel
    • Tops/Shirts
    • Shorts
    • Skirts/Dresses
    • Pants/Leggings
    • Jackets/Sweatshirts
    • Others
  • Tennis Footwear
    • Tennis Shoes
    • Socks
  • Tennis Accessories
    • Tennis Bags
    • Caps/Hats
    • Wristbands/Headbands
    • Gloves
    • Others

By Gender:

  • Men's Tennis Wear
  • Women's Tennis Wear
  • Unisex Tennis Wear
  • Kids' Tennis Wear

By Distribution Channel:

  • Online Retail
  • Offline Retail
    • Sports Retail Stores
    • Specialty Stores
    • Department Stores
    • Others

Market Segmentation By Region:

North America:

  • United States
  • Canada

Latin America:

  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

Asia Pacific:

  • China
  • India
  • Japan
  • Australia & New Zealand
  • Rest of Asia Pacific


  • Germany
  • The U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • Rest of Europe

Middle East & Africa:

  • Saudi Arabia
  • United Arab Emirates
  • South Africa
  • Egypt
  • Israel
  • Rest of MEA

Frequently Asked Question

How can I obtain more information about the global tennis wear market report?

To obtain more information about the global tennis wear market report, you can fill in the form provided to request a sample. Leave your contact details, and a research team member or concerned person will get in touch with you at the earliest to provide additional details and address any specific queries you may have.

Can additional scope be added to the report upon request?

The report scope can be modified or designed to include your specific requirements and focus areas.

Will customization of existing scope of the report cost more than the cost currently, and how can I now more in this regard?

Get in touch with our marketing team by simply clicking on the enquire here button, and a team member will get in touch to clear all queries.

Can a company or companies of my choice be included in the market research report?

This query can be resolved through interaction with one of our research team members or marketing personnel.

How can I have my company included in the company profile section of the report?

Leave your company details for us to understand how this can be done, and a marketing person will be in touch to resolve the query shortly.

Please Fill Your Details

Your personal details will remain secure and confidential. Privacy Policy

Recommended Reports