Film Tourism Market Report, By Type of Media Production (Movies, TV Shows, Web Series, Documentaries, Others), Film Genre (Adventure, Fantasy, Historical, Science Fiction, Others), Popular Film Locations (Urban Settings, Natural Landscapes, Historical Sites, Iconic Landmarks, Others), Tour Packages (Studio Tours, Location-Based Tours, Themed Tours, Self-Guided Tours, Customized Tours and Regions 2024-2032

Market Brief:

"By the end of year 2032, it is anticipated that the global market for film tourism will be worth US$ 128.2 Bn, as per the latest industry analysis by Reports and Insights."

Film tourism refers to the phenomenon where travelers visit destinations featured prominently in movies and television shows. It offers tourists chance to step into the cinematic world, experiencing iconic locations and scenes firsthand. Film tourism destinations often capitalize on connection to popular films by offering guided tours, themed accommodations, and souvenir shops featuring memorabilia. Some destinations even host film festivals and events to attract fans. The global film tourism market revenue continues to grow, with travel agencies and online platforms offering specialized packages and itineraries catering to movie enthusiasts. This trend provides unique and immersive travel experience, bridging the gap between fiction and reality.

The global film tourism market is registering steady revenue growth, driven by increasing appeal of travel experiences related to popular movies and television series. Tourists seek to visit locations showcased on screen, developing unique form of cultural tourism. Services in this market range from guided tours of iconic film sites to themed accommodations and immersive experiences. Advancements in technology, such as virtual reality tours and mobile apps, enhance the film tourism experience, and this is expected to continue to drive market revenue growth. Initiatives by governments and local communities to promote film-related tourism contribute to revenue growth of the global market. Film tourism offers symbiotic relationship between the entertainment and travel industries, resulting in economic benefits for destinations and memorable experiences for travelers.

Extensive analysis and insights are available to help businesses make informed decisions in this evolving industry. 

Clarity and understanding of market trends help companies tailor products to meet customer demands more effectively.  

Film Tourism Market Report Overview:

The global film tourism market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. 

Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use. 

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. 

Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others. 

Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, research & development, strategies, product launches, agreements, expansion, mergers & acquisitions, and others.  

The global film tourism market research report is segmented on basis of type of media production, film genre, popular film locations, tour packages, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of Middle East & Africa).

Film Tourism Market Research and Insights:

Global film tourism market research is comprehensive and the report provides in-depth details of the various factors, trends, patterns, and scenarios and aspects that have direct or indirect impact, near-term or far-term on the market and products and services etc.  

Some more detailed insights on the market are provided below: 

Blockbuster Film Releases: The release of highly expected blockbuster films with stunning on-screen locations serves as powerful catalyst for driving revenue growth of the global film tourism market. Tourists are drawn to these iconic settings, eager to immerse themselves in the cinematic experience. As travelers flock to these destinations, local businesses and tour operators witness significant uptick in revenue. This symbiotic relationship between the film industry and the tourism sector contributes to economic prosperity in film tourism hotspots.

Location-Based Marketing: Destinations are increasingly recognizing the value of film-related assets and have embraced location-based marketing strategies to attract film enthusiasts. Promotions, events, and immersive experiences tied to famous movie scenes create buzz among potential visitors. This strategic approach not only generates revenue for local businesses but also positions destinations as must-visit places for film aficionados, leading to sustained growth of the film tourism market.

Digital and Social Media: The digital era has revolutionized the way film tourism is promoted and experienced. In age where visuals and information are readily shared on social media platforms such as Instagram, YouTube, and TikTok, film enthusiasts are inspired to embark on cinematic journeys. The captivating allure of these platforms drives bookings, ultimately boosting revenue in the film tourism market. The online sphere acts as dynamic catalyst, connecting travelers with the destinations featured on the silver screen.

Customized Tour Packages: Travel agencies have tapped into the film tourism trend by offering specialized packages designed to cater to the unique preferences of movie fans. These packages often include guided tours of famous film locations, meticulously selected accommodations, and convenient transportation arrangements. Such tailored experiences create lucrative revenue streams as film enthusiasts eagerly seek out comprehensive and hassle-free cinematic adventures.

Cultural Exchange: Film tourism transcends mere sightseeing; it supports meaningful cultural exchange. Travelers engage with local communities, immersing themselves in the rich traditions, cuisine, and heritage of the destinations they visit. This engagement supports revenue growth through various avenues, including souvenir sales, dining experiences, and participation in cultural events, further enhancing the economic impact of film tourism.

Sustainable Tourism: With increasing emphasis on sustainable tourism practices, film tourism has adapted to meet the evolving expectations of environmentally-conscious travelers. Eco-friendly initiatives, such as eco-tours and responsible tourism options, have emerged as attractive choices for conscientious visitors. Embracing sustainability not only enhances the reputation of film tourism but also contributes positively to revenue growth as eco-conscious travelers seek eco-friendly cinematic adventures. This environmentally-responsible approach ensures that the film tourism industry remains relevant and appealing to diverse range of travelers.

What Factors Are Restraining Growth of Film Tourism Market?

Despite the various positive factors and growth prospects in the global market, some restraints and factors are having negative impacts on revenue growth. Some key factors include:  

Seasonal Demand Variations: The film tourism industry often experiences seasonal demand fluctuations, with some destinations seeing reduced visitor numbers during off-peak periods. This seasonality can lead to revenue challenges as businesses struggle to maintain consistent income throughout the year.

Infrastructure Limitations: Some film tourism destinations may lack the necessary infrastructure to accommodate rise in visitors, leading to overcrowding and dissatisfaction among tourists. The strain on local resources and amenities can hamper revenue growth and impact the overall visitor experience.

Sustainability Concerns: While sustainable tourism practices are positive trend, the film tourism market faces challenges in meeting demands of eco-conscious travelers. Developing and maintaining sustainable infrastructure can be costly and, if not addressed, may deter tourists, affecting revenue streams.

Changing Travel Patterns: Global events, economic fluctuations, and geopolitical instability can disrupt travel patterns and discourage tourists from visiting film locations. Unforeseen events such as pandemics or political unrest can lead to decreased revenue growth of the film tourism market.

Competition Among Destinations: As more destinations seek to capitalize on film-related assets, competition in the film tourism market intensifies. This high competition can lead to pricing pressures, making it challenging for businesses to maintain profitability.

Perception vs. Reality: Sometimes, tourists' expectations of film locations may not align with reality, leading to disappointment and negative reviews. This disconnect between perception and reality can deter potential visitors, affecting the overall market scenario and revenue growth.

What are the Opportunities for Leading Film Tourism Vendors? 

Companies operating in the global film tourism market can leverage various opportunities and revenue streams to drive growth and profitability. Below are some avenues and insights:

Customized Film Tours: Solutions providers can create tailor-made film tours that cater to specific movie genres, franchises, or fan interests. By offering specialized experiences, such as guided tours of iconic film locations or behind-the-scenes access, providers can charge premium prices, enhancing revenue.

Interactive Mobile Apps: Developing interactive mobile apps that guide tourists to film locations, provide historical context, and offer augmented reality experiences can be lucrative revenue stream. Providers can generate income through app downloads, in-app purchases, and partnerships with local businesses for advertising.

Film-Themed Accommodations: Collaborating with hotels and accommodations to offer film-themed rooms or packages can boost revenue. Tourists eager to immerse themselves in the cinematic world are often willing to pay extra for unique lodging experiences.

Merchandise and Souvenirs: Creating and selling film-related merchandise and souvenirs, such as t-shirts, posters, and memorabilia, can be profitable venture. These items serve as mementos for visitors and additional revenue sources for solutions providers.

Online Booking Platforms: Operating online booking platforms that allow tourists to reserve film tours, accommodations, and activities in advance can streamline the booking process and attract broader customer base. Providers can charge booking fees or commissions for each successful reservation.

Event Management Services: Organizing film-related events, premieres, or conventions in partnership with local authorities and film studios can be lucrative opportunity. These events attract both tourists and industry professionals, generating revenue through ticket sales, sponsorships, and merchandise sales.

Region-wise Analysis of Film Tourism Market:

Regional analysis of the global film tourism market reveals key regions and countries with significant potential. Regional analysis in the global film tourism market reveals various key regions and countries with significant potential. Hollywood in the United States continues to be major player, drawing tourists eager to explore iconic movie settings. Europe, with destinations such as London and New Zealand, offers diverse film-related experiences. Asia, particularly South Korea and Japan, has gained popularity due to the global success of K-dramas and anime. Latin America, represented by countries such as Mexico, exhibits its rich cinematic heritage. The Middle East, with Dubai and Jordan, has become hub for lavish productions. As film tourism demand rises, regions investing in infrastructure and promotion are certain for substantial revenue growth.

North America:

North America, with the United States at its helm, commands lion's share of the global film tourism market. Hollywood's legendary film locales, including Universal Studios and Warner Bros. Studio Tours, continue to magnetize tourists from across the globe. Revenue growth remains robust as these attractions offer not only cinematic history but also immersive experiences such as behind-the-scenes tours, interactive exhibits, and opportunities to witness ongoing film productions. Visitors' preferences are increasingly inclined toward experiential tourism, seeking to delve deeper into the movie-making process, making North America thriving hub for film-related adventures.


Europe holds substantially large market share in the global film tourism market. Countries such as the United Kingdom, Italy, and Ireland have cemented positions as prominent film tourism destinations. The region's rich historical backdrop, coupled with its natural scenic beauty, plays pivotal role in attracting film enthusiasts. Revenue growth of Europe market is steady, boosted by these strong cinematic connections. Tourists prefer guided tours that explore iconic movie settings, and heritage-focused experiences that delve into the cultural and historical aspects of film production. Furthermore, the European Film Commission Network plays pivotal role in supporting collaborations and advancing the region's film heritage, further developing the film tourism market.

Asia Pacific:

Asia Pacific, led by South Korea and Japan, is registering remarkable rise in film tourism. The global popularity of K-dramas and anime has significantly contributed to this growth. Revenue is on consistent upward trajectory, driven by tourists seeking interactive experiences such as fan conventions and virtual reality tours. Governments across the region are actively promoting film tourism through combination of incentives and infrastructure development. This rapidly increasing market is characterized by consumer preferences for immersive and cultural experiences, forming Asia Pacific into thriving hub for film-inspired travel.

Latin America:

Latin America, with Mexico at the forefront, beckons film enthusiasts with its rich cinematic heritage and breathtaking landscapes. Revenue growth remains steady, underpinned by plethora of movie-themed tours, festivals, and experiences. Tourist preferences align with immersive cultural encounters, where visitors can delve into the region's rich cinematic history and explore the real-life backdrops of favorite movies. Governments in Latin America actively support the film tourism market through combination of incentives and robust marketing campaigns. This collaborative effort supports continued growth, positioning the region as alluring destination for film-inspired travel.

Middle East & Africa:

The Middle East, epitomized by destinations such as Dubai and Jordan, is emerging as formidable contender in the global film tourism arena. Substantial revenue growth characterizes this region, primarily due to its opulent film settings and visually captivating landscapes. Tourists gravitate towards luxury tours and desert experiences, making the most of the region's cinematic allure. Governments are keenly investing in film infrastructure and actively courting international productions to boost tourism. As result, the Middle East and Africa are witnessing significant expansion in film tourism, drawing travelers with penchant for extravagant film-inspired escapades.

Why is US the Largest Market for North America Film Tourism Market

The United States holds the distinction of being the largest market for film tourism due to confluence of factors. Hollywood, located in Los Angeles, California, is synonymous with the global film industry and serves as mecca for film enthusiasts. The iconic film locales, studios, and backlots in Hollywood have played host to countless blockbuster movies, creating deep-rooted connection between film and tourism. Hollywood studios offer immersive experiences such as studio tours, enabling visitors to explore behind-the-scenes aspects of filmmaking, witness ongoing productions, and interact with movie-related exhibits.

In addition, the United States has array of diverse and captivating landscapes that have served as backdrops for  various films. In addition, the country's rich cinematic history includes landmarks such as the Wizarding World of Harry Potter in Universal Studios Florida, further attracting tourists.

Moreover, consumer preferences have evolved toward experiential tourism, where visitors seek more than just passive sightseeing. They yearn for interactive experiences that allow them to immerse themselves in the world of favorite movies. This shift has been embraced by the U.S. film tourism industry, which continually innovates to cater to this demand.

Government initiatives and investments in film promotion and infrastructure have also contributed to the sustained growth of film tourism in the United States. These initiatives include film incentives, collaborations with filmmakers, and marketing campaigns aimed at showcasing the country's cinematic heritage.

Which Key Trends Drive the Revenue from Film Tourism in Europe?

Various key trends are set to drive film tourism sales in Europe in the coming years. The resurgence of historical and literary adaptations is expected to be significant trend. Europe is rich in historical landmarks and literary heritage, which often serve as the backdrop for films. Tourists are drawn to locations featured in period dramas or those associated with literary classics. This trend is expected to drive increased tourism to these culturally and historically significant destinations.

In addition, rise of streaming platforms and original content production in Europe is expected to create new opportunities for film tourism. As European content gains global popularity, fans of these shows and films are expected to seek out filming locations.

Another trend is growth of film-related events and festivals. Europe hosts plethora of film festivals, and various incorporate elements of film tourism, such as location tours or screenings at iconic venues. These events not only attract film enthusiasts but also promote the regions as film tourism destinations.

Moreover, the emergence of Virtual Reality (VR) experiences is set to enhance the film tourism landscape. VR tours allow tourists to virtually explore film locations, providing taste of the destination before they visit in person. This technology-driven trend is expected to appeal to broader audience and spark interest in film-related travel.

Furthermore, sustainable and eco-friendly film tourism practices are gaining traction in Europe. Travelers are increasingly mindful of environmental impact, and destinations that promote sustainable film tourism practices, such as eco-friendly transportation options or carbon-neutral tours, are expected to attract conscious tourists.

Why is Investment in China and India Key to Growth of the Asia Pacific Film Tourism Market? 

Investment in China and India holds pivotal role in driving revenue growth of the Asia Pacific film tourism market for various factors. Both China and India are home to rapidly growing film industry with vast domestic and international audiences. China, in particular, has witnessed tremendous growth of film industry, becoming the world's second-largest film market. Hollywood studios increasingly collaborate with Chinese counterparts, resulting in co-productions that resonate with global audiences. These collaborative efforts exhibit diverse landscapes and cultures, inspiring travelers to explore the destinations featured in these films.

In addition, the sheer size and diversity of landscapes and cultures in China and India offer wide array of filming locations. From the Himalayan peaks of India to the modern metropolises of China, these countries offer filmmakers plethora of options. As films shot in these regions gain global popularity, film enthusiasts are drawn to explore these diverse destinations.

Moreover, both countries have made substantial investments in infrastructure and tourism promotion. Initiatives such as film incentives, streamlined permitting processes, and dedicated film commissions have been established to attract filmmakers. This investment not only boosts local economies through film production but also supports tourism as travelers seek to visit iconic film locations.

Furthermore, rise of streaming platforms and digital content in China and India has globalized cinematic offerings. This newfound global audience for local content drives curiosity about the countries and locations depicted, leading to increased tourism interest.

The governments of China and India have recognized the economic potential of film tourism and have actively promoted it through marketing campaigns and partnerships with the film industry. These initiatives help to position both countries as attractive film tourism destinations on the global stage.

Which Countries in Latin America will be at the Forefront of Growth for Film Tourism Vendors

Latin America offers  various countries with vast potential for film tourism providers. Mexico's diverse landscapes, from vibrant cities to historical ruins and picturesque beaches, have attracted Hollywood productions and global attention. Argentina's dramatic Andes Mountains and Europe-influenced Buenos Aires provide captivating settings. Chile's unique geography, including the Atacama Desert and Patagonia, offers diverse filming locations. Colombia's thriving film industry, combined with its biodiversity and colonial cities, has made it prominent choice. Peru's ancient ruins such as Machu Picchu and diverse landscapes add to its allure. Meanwhile, Brazil's vibrant culture and natural wonders, such as the Amazon rainforest and Iguazu Falls, have attracted international filmmakers. These countries offer not only stunning backdrops but also rich cultural experiences, making these enticing destinations for film enthusiasts and travelers.

What is the Outlook on Film Tourism Sales in Middle East & Africa? 

The Middle East and Africa region is gradually gaining recognition as promising destination for film tourism providers, although it may not yet rival the popularity of more established regions such as North America or Europe. Countries in the Middle East, such as Jordan and Morocco, have gained attention for unique landscapes and historical sites featured in blockbuster films. These locations have sparked interest among travelers who want to explore the region's rich history and culture.

In Africa, countries such as South Africa and Kenya register steady revenue growth in the global film tourism market due to stunning natural beauty and wildlife, showcased in various movies. These destinations offer travelers the opportunity to experience safari adventures and immerse themselves in diverse cultures.

While the Middle East and Africa hold potential, challenges such as political instability and safety concerns can impact the industry's growth. However, as governments in the region invest in infrastructure and promote unique locations, film tourism providers can expect gradual increase in interest and demand. To harness this potential, strategic marketing, infrastructure development, and collaboration with the film industry are expected to be crucial for providers looking to expand footprint in the Middle East & Africa.

Leading Film Tourism Vendors & Competitive Landscape:

The global film tourism market is highly competitive, with  various players vying to capitalize on increasing interest of travelers in visiting locations featured in movies and TV shows. While it is challenging to pinpoint single dominant player, various key film tourism providers have emerged, each with its unique strengths and offerings.

These leading film tourism providers strategically collaborate with film studios, invest in infrastructure, and employ effective marketing campaigns to attract travelers. They play vital role in promoting film-related experiences and have significant impact on the economies of respective regions. However, the competitive landscape continues to evolve, with emerging destinations and innovative providers seeking to capture the imagination of film-loving travelers across the globe. To maintain standing, established providers must adapt to changing consumer preferences and explore new opportunities in the ever-expanding film tourism market.

Company List:

  • Warner Bros. Studio Tour
  • Universal Studios Hollywood
  • New Zealand Film Tours
  • VisitScotland
  • Tourism New South Wales
  • Egyptian Tourism Authority
  • Jordan Tourism Board
  • Iceland Tourism Board
  • Ireland's Wild Atlantic Way
  • New York City & Company
  • New Mexico Film Office
  • Los Angeles Tourism & Convention Board
  • Hawaii Tourism Authority
  • VisitEngland
  • South Australia Film Corporation

Research Scope

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Segment covered 

Type of Media Production, Film Genre, Popular Film Locations, Tour Packages, and Region

Regions Covered

North America:  The U.S. & Canada

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Country in Europe


Largest Market

North America

Key Players

Warner Bros. Studio Tour, Universal Studios Hollywood, New Zealand Film Tours, VisitScotland, Tourism New South Wales, Egyptian Tourism Authority, Jordan Tourism Board, Iceland Tourism Board, Ireland's Wild Atlantic Way, New York City & Company, New Mexico Film Office, Los Angeles Tourism & Convention Board, Hawaii Tourism Authority, VisitEngland, South Australia Film Corporation

Market Segmentation:

By Type of Media Production:

  • Movies
  • TV Shows
  • Web Series
  • Documentaries
  • Others

By Film Genre:

  • Adventure
  • Fantasy
  • Historical
  • Science Fiction
  • Others

By Popular Film Locations:

  • Urban Settings
  • Natural Landscapes
  • Historical Sites
  • Iconic Landmarks
  • Others

By Tour Packages:

  • Studio Tours
  • Location-Based Tours
  • Themed Tours
  • Self-Guided Tours
  • Customized Tours

Segmentation By Region:

North America:

  • United States
  • Canada

Asia Pacific:

  • China
  • India
  • Japan
  • Australia & New Zealand
  • Association of Southeast Asian Nations (ASEAN)
  • Rest of Asia Pacific


  • Germany
  • The U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • BENELUX (Belgium, the Netherlands, Luxembourg)
  • NORDIC (Norway, Sweden, Finland, Denmark)
  • Rest of Europe

Latin America:

  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

The Middle East & Africa:

  • Saudi Arabia
  • United Arab Emirates
  • South Africa
  • Egypt
  • Israel
  • Rest of MEA (Middle East & Africa)

Frequently Asked Question

What are the key factors driving revenue growth of the global film tourism market?

The key factors driving revenue growth of the global film tourism market include the allure of visiting iconic film locations, rise of streaming platforms promoting film and TV content, increased marketing efforts by destinations featured in popular productions, and increasing interest of tourists in immersive entertainment experiences.

Which regions/countries register significantly high demand in the global film tourism market?

Regions and countries with high demand in the global film tourism market include the United States, known for Hollywood and its cinematic landmarks, Europe countries such as Italy, the UK, and Ireland with rich historical settings, New Zealand for its stunning natural landscapes featured in films such as ‘The Lord of the Rings,’ and emerging destinations in Asia, such as South Korea and India.

What are the key challenges faced by companies in the global film tourism market?

Companies in the global film tourism market encounter challenges such as managing visitor flows at popular film locations, preserving the integrity of cultural and historical sites, securing permits and permissions for filming and tours, addressing environmental concerns, and ensuring consistent visitor experience.

What are the emerging trends observed in the global film tourism market?

Emerging trends in the global film tourism market include the use of virtual and augmented reality to enhance visitor experiences, sustainable tourism practices to protect film locations, themed tours and packages tailored to specific film genres, and collaborations between tourism boards and film production companies to promote destinations.

How are government initiatives supporting revenue growth of the global film tourism market?

Government initiatives supporting revenue growth of the global film tourism market involve offering tax incentives and rebates to attract filmmakers, funding infrastructure improvements at popular film locations, marketing campaigns to promote tourism, and partnerships with the film industry to facilitate location scouting and permit processes.

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