Halal Tourism Market Report, By Type of Traveler (Muslim, Non-Muslim), Type of Accommodation (Halal-Certified, Non-Halal), Mode of Booking (Online, Offline), Purpose of Travel (Religious, Leisure) and Regions 2024-2032

Market Brief:

"By the end of year 2032, it is anticipated that the global market for halal tourism will be worth US$ 345.2 Bn, as per the latest industry analysis by Reports and Insights."

Halal tourism caters to Muslim travelers seeking destinations and services adhering to Islamic principles. It offers range of halal-compliant products, including accommodations, dining options, and recreational activities that respect Islamic dietary restrictions, prayer facilities, and cultural sensitivities. The market players provide diverse solutions, such as halal-friendly hotels, restaurants serving halal food, prayer rooms at airports and hotels, and travel agencies specializing in Muslim-friendly packages. In addition, in the global market, there has been rise in number of digital apps and platforms offering information on halal travel options, making it easier for Muslim travelers to plan and enjoy trips while adhering to religious beliefs.

The global halal tourism market is registering steady revenue growth, driven by increasing demand among Muslim travelers for destinations and services that align with religious principles. This market players offer wide range of services, including halal-friendly accommodations, dining options, and travel experiences. The rise of digital platforms and apps has made it easier for Muslim travelers to access information about halal travel options, enhancing overall experience. Initiatives from both public and private sectors, such as halal certifications and marketing campaigns, are further driving market revenue growth. Advantages of halal tourism include catering to diverse and lucrative market, supporting cultural understanding, and contributing to economic development. In-depth analysis and insights are crucial for stakeholders looking to tap into this rapidly-growing market.

Extensive analysis and insights are available to help businesses make informed decisions in this evolving industry. 

Clarity and understanding of market trends help companies tailor products to meet customer demands more effectively.  

Halal Tourism Market Report Overview:

The global halal tourism market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. 

Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use. 

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. 

Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others. 

Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, research & development, strategies, product launches, agreements, expansion, mergers & acquisitions, and others.  

The global halal tourism market research report is segmented on basis of type of traveler, type of accommodation, mode of booking, purpose of travel, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of Middle East & Africa).

Halal Tourism Market Research and Insights:

Global halal tourism market research is comprehensive and the report provides in-depth details of the various factors, trends, patterns, and scenarios and aspects that have direct or indirect impact, near-term or far-term on the market and products and services etc.  

Some more detailed insights on the market are provided below: 

Rising Muslim Population: The global halal tourism market players benefit significantly from the continually increasing Muslim population across the globe. With estimated 1.8 billion Muslims globally, this market segment represents substantial consumer base for halal-friendly travel options. As the Muslim population increases, so does demand for travel experiences that align with Islamic principles, driving market revenue growth.

Halal Certifications: There is noticeable rise in awareness and demand for halal certifications across various sectors of the tourism industry, including hotels, restaurants, and travel agencies. These certifications ensure strict adherence to Islamic guidelines and principles, giving Muslim travelers confidence in choices. As halal certifications become more prevalent and trusted, these enhance the market players' credibility, attracting wider range of travelers and positively impacting market revenue growth.

Destination Diversity: The global halal tourism market has witnessed significant increase in the diversity of halal-friendly destinations. These destinations cater to different segments of Muslim travelers, ranging from religious pilgrimage sites such as Mecca and Medina to leisure and adventure destinations across the world. This diversity not only broadens appeal of the offerings but also contributes to higher revenue generation as travelers seek varied experiences.

Digitalization: The advent of digital platforms and mobile applications has revolutionized the way travelers plan and book halal trips. These technological advancements have made it exceptionally convenient for Muslim travelers to access information about halal-compliant travel options, make bookings, and share experiences. The ease of use and accessibility of digital tools have led to increased bookings and revenue growth of the market.

Government Support: Various governments and tourism boards in Muslim-majority countries are actively promoting halal tourism. These initiatives range from marketing campaigns to infrastructure development and halal certification programs. By receiving government support, the market gains credibility and attracts both domestic and international tourists, leading to positive impact on market revenue growth.

Cultural Exchange: Halal tourism goes beyond meeting religious requirements; it supports cultural exchange and understanding. Travelers engage with different cultures and traditions, leading to positive relationships between various communities. This cultural exchange not only enhances the overall travel experience but also contributes to the market revenue growth by attracting travelers seeking enriching and educational experiences, thereby increasing revenue.

What Factors Are Restraining Growth of Halal Tourism Market?

Despite the various positive factors and growth prospects in the global market, some restraints and factors are having negative impacts on revenue growth. Some key factors include:  

Limited Awareness: One of the significant challenges facing the halal tourism market is the limited awareness among non-Muslim countries and businesses. Various potential travelers and tourism providers in non-Muslim-majority regions may not fully understand the requirements and preferences of Muslim travelers. This lack of awareness hampers the market revenue growth as it restricts the availability of halal-compliant services and narrows the potential customer base.

Halal Compliance Costs: Ensuring halal compliance often requires investments in certification, infrastructure, and training for businesses in the tourism sector. These additional costs can deter some businesses from entering the halal tourism market or providing halal-friendly services. The resultant limited supply of halal options affects revenue growth by reducing the variety and competitiveness of offerings.

Geopolitical Instability: Political instability and security concerns in some regions with significant Muslim populations can deter tourists from visiting, affecting the market revenue growth. Such instability can lead to decreased revenue in these areas, negatively impacting market revenue growth.

Language Barriers: Language barriers can pose challenge for both Muslim travelers and tourism providers. Inadequate language support for Muslim travelers can result in communication issues, affecting overall experience. Similarly, businesses may face difficulties in catering to diverse language preferences, potentially resulting in missed revenue opportunities.

Halal Tourism Stereotypes: Some non-Muslim destinations and businesses may stereotype halal tourists, assuming that they only seek religious experiences or are less interested in other leisure activities. These misconceptions can limit the variety of offerings and experiences available to Muslim travelers, negatively impacting market revenue growth.

Seasonal Demand: Demand for halal tourism can be seasonal, driven by religious holidays and pilgrimage periods. During off-peak seasons, businesses catering exclusively to halal tourism may experience lower revenue levels. This seasonality can lead to inconsistent revenue streams, affecting market revenue growth and stability.

What are the Opportunities for Leading Halal Tourism Vendors? 

Companies operating in the global halal tourism market can leverage various opportunities and revenue streams to drive growth and profitability. Below are some avenues and insights:

Halal-Friendly Accommodation: Providers can focus on offering halal-friendly accommodation options, such as hotels and resorts that provide prayer rooms, Qibla direction indicators, and segregated leisure facilities. By catering to Muslim travelers' specific needs, providers can secure steady stream of customers seeking comfortable and compliant stay.

Halal Culinary Experiences: Restaurants and food services that offer halal cuisine have substantial revenue potential. Specialized menus, certification, and trained staff to handle halal food preparation can attract Muslim tourists seeking authentic culinary experiences. Culinary tours and cooking classes can also be lucrative additions.

Halal Travel Agencies: Travel agencies specializing in halal tourism can curate package tours that include visits to halal-certified attractions, guided city tours, and religious site visits. These agencies can ensure seamless and enjoyable travel experience for Muslim travelers, earning commissions on bookings.

Islamic Heritage Tours: Developing tours that focus on Islamic history, culture, and heritage can be lucrative niche in halal tourism. Providers can create packages that include visits to historical mosques, museums, and other religious sites, attracting travelers interested in learning about Islamic civilizations.

Halal Entertainment and Recreation: Solutions providers can offer recreational activities that adhere to Islamic principles, such as halal entertainment parks, recreational centers, and sports facilities. Families, in particular, seek entertainment options aligned with cultural and religious values, presenting opportunity for revenue generation.

Halal Travel Technology: Developing or investing in travel technology that caters to halal travelers can be profitable venture. This includes halal travel apps, booking platforms with filters for halal options, and digital guides offering information on nearby halal amenities, prayer times, and Qibla directions.

Region-wise Analysis of Halal Tourism Market:

Regional analysis of the global halal tourism market reveals key regions and countries with significant potential. The global halal tourism market exhibits promising potential across various regions and countries. In key regions such as the Middle East and Southeast Asia, increasing preference for halal-certified travel services and accommodations has driven substantial revenue growth. Malaysia, Indonesia, and the United Arab Emirates stand out as top destinations for halal tourism, offering wide range of halal-friendly attractions and services. Emerging regions such as Europe and North America are also witnessing increasing demand for halal tourism due to rising Muslim population and desire for culturally sensitive experiences. As developments in infrastructure and services continue to align with halal preferences, these regions are certain for significant revenue growth of the halal tourism market.

North America:

In North America, the halal tourism market is registering steady growth driven by rising Muslim population and increasing awareness of halal travel options. The U.S. and Canada offer halal-friendly accommodations and services, attracting Muslim travelers. Initiatives by tour operators to cater to halal requirements have supported market revenue growth.


Europe halal tourism market is growing as more destinations, including the UK, France, and Spain, recognize the potential of catering to Muslim tourists. The Muslim travel segment is growing, with halal food options and prayer facilities becoming more common. Initiatives such as ‘Visit Malaysia Year’ in the UK are promoting halal-friendly tourism.

Asia Pacific:

Asia Pacific registers rapid revenue growth in the global halal tourism market, with countries such as Malaysia and Indonesia leading the way. These countries have developed robust halal infrastructure and services, including halal-certified hotels and restaurants. The region's diverse attractions and government support have led to substantial revenue growth.

Latin America:

Latin America is emerging as niche destination for halal tourism. Brazil and Argentina have seen increase in Muslim travelers, with focus on providing halal dining options and prayer spaces. As awareness grows, more countries in the region are expected to invest in halal-friendly services.

Middle East & Africa:

The Middle East remains significant hub for halal tourism, with the UAE, Saudi Arabia, and Turkey leading the market. These countries offer luxury halal resorts and have invested in promoting destinations to Muslim travelers. Initiatives such as the ‘Visit Saudi’ campaign are driving industry growth.

Why is US the Largest Market for North America Halal Tourism Market

The United States has become the largest market for halal tourism due to various key factors. First and foremost, the U.S. has diverse population that includes substantial Muslim community, which has grown over the years. This demographic shift has led to increasing demand for halal travel options, including halal food, prayer facilities, and accommodations.

In addition, the U.S. is popular destination for international travelers, and various Muslim tourists visit the country for various purposes, such as leisure, business, and education. This influx of Muslim visitors has prompted the tourism industry to adapt and cater to specific needs.

Moreover, The U.S. has also seen rise in halal-friendly businesses, including restaurants, hotels, and travel agencies, making it easier for Muslim travelers to find suitable services. Furthermore, the U.S. government and tourism organizations have recognized the economic potential of halal tourism and have actively promoted the country as welcoming destination for Muslim travelers. Diverse Muslim population, thriving tourism industry, and efforts to accommodate halal preferences has positioned the United States as the leading market for halal tourism.

Which Key Trends Drive the Halal Tourism Sales in Europe?

Halal tourism in Europe is experiencing significant growth due to various key trends. Demand for halal-friendly accommodations is on rise, with various hotels offering separate facilities and dining options for Muslim travelers. Europe's rich cultural and historical heritage is another driving factor, as tourists increasingly seek to explore famous mosques, historic sites, and museums. Sustainability is also focus, with Europe's commitment to eco-friendly tourism practices aligning well with the values of environmentally conscious Muslim travelers.

Digital platforms and mobile apps are playing crucial role in facilitating halal tourism by providing information on halal restaurants, prayer facilities, and local attractions. Collaborations and partnerships between tourism boards, businesses, and halal certification bodies are helping to build trust among Muslim tourists. In addition, Europe hosts various Muslim-friendly events and festivals, such as halal food festivals and cultural exhibitions, enhancing the overall halal tourism experience.

Moreover, medical and wellness tourism is another emerging trend, with Muslim travelers seeking medical treatments, wellness retreats, and spa experiences in Europe that align with halal requirements. These evolving trends, along with Europe's efforts to cater to the needs of Muslim travelers, position the region as attractive and growing halal tourism market.

Why is Investment in China and India Key to Growth of the Asia Pacific Halal Tourism Market? 

Investment in China and India holds significant potential for revenue growth of the Asia Pacific halal tourism market due to various key factors. Both countries boast substantial Muslim populations, making these important source markets for halal tourism. China, with its increasing middle class, offers immense opportunities for outbound Muslim tourism. Similarly, India's Muslim population and rising disposable income are driving increased demand for halal-friendly travel experiences.

In addition, China and India are actively developing tourism infrastructure to cater to the needs of Muslim travelers. This includes the construction of halal-certified hotels, restaurants, and prayer facilities. Both countries are also promoting cultural heritage and natural attractions, appealing to Muslim tourists interested in history, culture, and eco-tourism.

Moreover, government initiatives in China and India are further supporting revenue growth of halal tourism. These initiatives include marketing campaigns, partnerships with halal certification bodies, and efforts to simplify visa procedures. By focusing on these two populous countries, the global halal tourism market can tap into vast and increasing consumer base, making investment in China and India pivotal to its continued expansion.

Which Countries in Latin America will be at the Forefront of Growth for Halal Tourism Vendors

Latin America offers emerging opportunities for halal tourism providers, with various countries exhibiting potential for growth of this market. One such country is Brazil, which has sizable Muslim population, particularly in cities such as São Paulo. Brazil's diverse landscapes, from the Amazon rainforest to pristine beaches, offer range of attractions for halal travelers seeking natural beauty and adventure. Another promising destination is Argentina, known for its rich culture, stunning landscapes, and excellent cuisine. Buenos Aires, the capital, has increasing number of halal-certified restaurants, catering to Muslim tourists interested in exploring Latin America culture.

Colombia is also making strides in attracting halal travelers, with its warm hospitality and captivating scenery, including the Amazon basin and Caribbean coast. Colombian cities such as Bogotá and Cartagena are becoming more halal-friendly, offering prayer facilities and halal food options. Mexico, with its vibrant culture and historical sites, is tapping into the halal tourism market, offering halal-certified food and accommodations in popular tourist destinations such as Cancún and Mexico City.

These countries in Latin America are actively working to create welcoming environment for Muslim tourists by promoting halal certification, establishing prayer spaces, and training hospitality staff. As the halal tourism market continues to expand, these countries are positioning themselves to benefit from increasing demand for halal-friendly travel experiences in the region.

What is the Outlook on Halal Tourism in Middle East & Africa? 

The outlook for halal tourism providers in the Middle East and Africa remains highly promising, considering the region's significance as the birthplace of Islam and its vast potential for halal travel experiences. In the Middle East, countries such as Saudi Arabia, the United Arab Emirates, and Qatar are investing heavily in tourism infrastructure to attract Muslim travelers. Saudi Arabia's Vision 2030 plan, for instance, aims to develop tourism as major economic driver, with the holy cities of Mecca and Medina being focal points for religious tourism.

The UAE, particularly Dubai and Abu Dhabi, have positioned themselves as global tourism hubs, offering wide range of halal-friendly amenities, including halal restaurants, prayer facilities, and family-oriented attractions. These cities host various international events and exhibitions that draw Muslim and non-Muslim tourists alike.

In Africa, countries such as Morocco, Egypt, and Tunisia continue to be popular halal tourism destinations due to rich Islamic heritage and diverse landscapes. Morocco's Marrakech, with its historic sites and luxury resorts, is favorite among halal travelers. Egypt attracts tourists with its ancient wonders and Red Sea resorts, while Tunisia's Mediterranean coast and cultural sites hold strong appeal.

Middle East & Africa are set to benefit from the continued growth of the halal tourism market, driven by factors such as increased connectivity, favorable government policies, and increasing Muslim middle-class population. As halal-conscious travelers seek enriching and faith-compatible experiences, the region's diverse offerings and commitment to catering to needs position it as key player in the global halal tourism industry.

Riyadh-based Tourism Authorities: Some Middle Eastern cities such as Riyadh in Saudi Arabia are actively promoting themselves as halal-friendly tourist destinations. They are investing in infrastructure, accommodations, and attractions to attract Muslim travelers. These government-led initiatives aim to position these cities as major players in the halal tourism market.

Malaysia and Indonesia: Both countries are leading destinations for halal tourism. Malaysia, with its Islamic heritage and halal-certified services, consistently ranks high among Muslim travelers' preferences. Indonesia, the world's largest Muslim-majority country, attracts visitors with its diverse culture, natural beauty, and wide range of halal experiences.

Leading Halal Tourism Vendors & Competitive Landscape:

The global halal tourism market is registering increasing competition as more destinations and travel service providers recognize the potential of catering to Muslim travelers seeking halal-friendly experiences. Various leading players have emerged, each with its own unique offerings and strategies to capture share of this growing market.

CrescentRating: CrescentRating, headquartered in Singapore, is pioneer in the halal travel industry. It is known for developing the ‘CrescentRating & HalalTrip’ concept, rating system that assesses the halal-friendliness of travel destinations and services. CrescentRating provides certification, consulting, and research services, helping destinations and businesses become more appealing to Muslim travelers.

HalalBooking: Based in the UK, HalalBooking is leading online travel agency specializing in halal-friendly accommodations. It offer wide range of hotels, resorts, and villas that comply with Islamic principles. Its user-friendly platform allows Muslim travelers to book stays that align with specific needs, such as halal food, prayer facilities, and gender-segregated amenities.

Qibla Travels: Qibla Travels is UK-based travel agency known for offering Hajj and Umrah packages. It also provide range of travel services, including flights, accommodations, and halal tours. With strong focus on religious travel, Qibla Travels caters to Muslims seeking pilgrimage experiences and other faith-based journeys.

The competitive landscape in the halal tourism market is dynamic, with new entrants constantly emerging and existing players expanding offerings. Competition is driven by factors such as destination appeal, quality of services, and marketing efforts to target the growing Muslim travel market. As the halal tourism industry continues to evolve, collaboration between industry stakeholders and innovative approaches to meet the specific needs of Muslim travelers is expected to  be critical for success in this competitive market.

Company List:

  • CrescentRating
  • HalalBooking
  • Qibla Travels
  • Rihaala
  • Riadah
  • Islamic Travel
  • Muzbnb
  • Serendipity Tailormade
  • MuslimBreak
  • Umrah Holidays International
  • Arabian Travel Mart
  • Dar El Salam Travel
  • Dawn Travels
  • Fursan Travel
  • Adam Travel

Research Scope

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Segment covered 

Type of Traveler, Type of Accommodation, Mode of Booking, Purpose of Travel, and Region

Regions Covered

North America:  The U.S. & Canada

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Region

Asia Pacific

Largest Market

Middle East

Key Players

CrescentRating, HalalBooking, Qibla Travels, Rihaala, Riadah, Islamic Travel, Muzbnb, Serendipity Tailormade, MuslimBreak, Umrah Holidays International, Arabian Travel Mart, Dar El Salam Travel, Dawn Travels, Fursan Travel, Adam Travel

Market Segmentation:

By Type of Traveler:

  • Muslim Travelers
  • Non-Muslim Travelers

By Type of Accommodation:

  • Halal Hotels
  • Halal Villas
  • Halal Resorts
  • Others

By Mode of Booking:

  • Online Booking
  • Offline Booking

By Purpose of Travel:

  • Religious Tourism
  • Leisure and Recreation
  • Business and Trade

Segmentation By Region:

North America:

  • United States
  • Canada

Asia Pacific:

  • China
  • India
  • Japan
  • South Korea
  • Australia & New Zealand
  • Association of Southeast Asian Nations (ASEAN)
  • Rest of Asia Pacific


  • Germany
  • The U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • BENELUX (Belgium, the Netherlands, Luxembourg)
  • NORDIC (Norway, Sweden, Finland, Denmark)
  • Rest of Europe

Latin America:

  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

The Middle East & Africa:

  • Saudi Arabia
  • United Arab Emirates
  • South Africa
  • Egypt
  • Israel
  • Rest of MEA (Middle East & Africa)

Frequently Asked Question

What are the key factors driving revenue growth of the global halal tourism market?

Key factors driving revenue growth of the global halal tourism market include rising Muslim population, increasing awareness of halal travel options, increased disposable income among Muslim travelers, and expanding halal-certified accommodations and services.

Which regions/countries register significantly high demand in the global halal tourism market?

Regions and countries with high demand in the global halal tourism market include the Middle East, Southeast Asia, Malaysia, Indonesia, Turkey, Saudi Arabia, and the United Arab Emirates. These regions offer rich cultural and religious heritage that attracts Muslim travelers.

What are the key challenges faced by companies in the global halal tourism market?

Companies in the global halal tourism market face challenges related to ensuring strict halal compliance, adapting to diverse halal preferences, addressing language barriers, and meeting the expectations of Muslim travelers for prayer facilities and modest accommodations.

What are the emerging trends observed in the global halal tourism market?

Emerging trends in the global halal tourism market include growing number of Muslim-friendly travel apps, rise of eco-friendly and sustainable halal travel options, the development of new halal travel destinations, and increased collaborations between governments and travel companies to promote halal tourism.

How are government initiatives supporting revenue growth of the global halal tourism market?

Governments in various countries are supporting revenue growth of the global halal tourism market by investing in infrastructure development, promoting halal tourism through marketing campaigns, offering incentives to halal-certified businesses, and facilitating easier visa processes for Muslim tourists. These initiatives aim to attract more Muslim travelers and boost the tourism industry.

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