Virtual Tourism Market

Virtual Tourism Market Report, By Platform Type (Virtual Reality (VR), Augmented Reality (AR)), Content Type (Virtual Tours, 360-Degree Videos, VR/AR Apps and Games, Live Virtual Experiences, Others), End-Use (Travelers and Tourists, Hospitality and Accommodation, Cultural and Historical Sites, Entertainment and Recreation, Education and Training, Others), and Regions 2024-2032

Market Brief:

"The virtual tourism market size reached US$ 883.9 Million in 2023. Looking forward, Reports and Insights expects the market to reach US$ 5,571.9 Million by 2032, exhibiting a growth rate (CAGR) of 22.7% during 2024-2032."

Virtual tourism offers individuals the opportunity to explore the world from the comfort of homes, providing immersive experiences through digital technology. These products grant access to virtual replicas of famous landmarks, historical sites, and exotic destinations, allowing users to virtually visit and interact with these places. Advanced solutions in the market include VR headsets, 360-degree videos, and augmented reality apps. Users can embark on virtual journeys, experiencing the sights and sounds of far-off locations, enhancing cultural understanding and eliminating geographical barriers. Virtual tourism also offers educational and therapeutic benefits, making it versatile and accessible way to travel and discover the world.

The global virtual tourism market is registering steady revenue growth, as it revolutionizes the travel industry. With rise of digital technology, consumers can embark on virtual journeys to explore destinations across the globe. Market revenue growth is expected to incline steadily as travelers seek immersive experiences, even from homes. Advanced services such as VR headsets and Augmented Reality (AR) apps offer incredibly lifelike encounters with iconic landmarks and cultural hotspots. Technological advancements, such as 360-degree videos and AI-driven tour guides, enhance the realism of virtual tourism, creating captivating user experience. Initiatives by travel companies and tourism boards have expanded the market further, with partnerships to offer virtual travel packages. The advantages are abundant, from cost-effective exploration to accessibility for those with physical limitations. Data analysis and insights from user interactions with virtual destinations are invaluable for both the tourism and tech industries. As virtual tourism continues to evolve, it is expected to become integral part of the modern travel landscape.

Extensive analysis and insights are available to help businesses make informed decisions in this evolving industry. 

Clarity and understanding of market trends help companies tailor products to meet customer demands more effectively.  

Virtual Tourism Market Report Overview:

The global virtual tourism market research report provides comprehensive insights into driving factors, restraints, opportunities, and trends, with provision of in-depth supporting information, data, and statistics and actionable insights. 

Though covered and provided extensively across the report, the data and information format are simple, yet dynamic in order to ensure ease of reading and understanding, as well as presenting and maximizing leverage and use. 

Revenues and market share are provided in detail for previous years in order to showcase the evidence upon which our estimations and forecasts are based. 

Revenue growth rates and differences, as well as comparisons and relatable data are provided to further support all findings. Data points are provided for each year – from historical to end of forecast period – and this format is followed for each segment region and respective countries, as well as sub-segments and others. 

Vital details of major companies in the market are provided in the company profile section of the report. Cover includes financials, recent developments, research & development, strategies, product launches, agreements, expansion, mergers & acquisitions, and others.  

The global virtual tourism market research report is segmented on basis of platform type, content type, end-use, technology, and regions and countries. Regional segmentation includes North America (United States and Canada); Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Poland, BENELUX, NORDIC, and Rest of Europe); Asia Pacific (China, India, Japan, South Korea, ASEAN, Australia & New Zealand, & Rest of Asia Pacific); Latin America (Brazil, Mexico, Argentina, & Rest of Latin America); Middle East & Africa (Saudi Arabia, South Africa, United Arab Emirates, Egypt, Israel, and Rest of Middle East & Africa).

Virtual Tourism Market Research and Insights:

Global virtual tourism market research is comprehensive and the report provides in-depth details of the various factors, trends, patterns, and scenarios and aspects that have direct or indirect impact, near-term or far-term on the market and products and services etc.  

Some more detailed insights on the market are provided below: 

Pandemic-Driven Demand: The COVID-19 pandemic catalyzed the virtual tourism market revenue growth. As global travel restrictions and health concerns confined individuals to homes, demand for virtual travel experiences have risen. This unprecedented situation boosted adoption of virtual tourism, with consumers seeking safe and immersive alternatives to actual visits and travel.

Immersive Technologies: The evolution of immersive technologies, particularly virtual reality (VR) and augmented reality (AR), has played pivotal role in the market revenue growth. These technologies have brought unparalleled level of realism and interactivity to virtual tourism experiences, captivating users and driving demand for more immersive and engaging virtual journeys.

Content Creation: The virtual tourism market has witnessed proliferation of user-generated content, 360-degree videos, and dedicated virtual tour platforms. This rise in content creation has significantly expanded the availability of virtual tourism offerings, providing diverse array of destinations and experiences to cater to various preferences and interests.

Partnerships and Collaborations: To capitalize on increasing virtual tourism trend, tourism boards, travel agencies, and technology companies have forged strategic partnerships and collaborations. These collaborations have led to the creation of enticing virtual travel packages, promotional campaigns for destinations, and innovative marketing initiatives, contributing to market revenue growth.

Educational and Cultural Experiences: Virtual tourism has evolved beyond leisure travel, extending its reach into the realms of education and culture. Schools, universities, and cultural institutions have embraced virtual tourism as means to offer immersive educational and cultural experiences. This expansion into the educational sector has not only broadened the market's customer base but also added new dimension to virtual tourism revenue streams.

Accessible Travel: A considerable advantage of virtual tourism is its ability to provide accessible travel experiences. Individuals with physical limitations or disabilities can now explore the world virtually, promoting inclusivity and diversity in the travel industry. This inclusivity not only aligns with societal values but also widens the consumer base, contributing to revenue growth of the virtual tourism market.

What Factors Are Restraining Growth of Virtual Tourism Market?

Despite the various positive factors and growth prospects in the global market, some restraints and factors are having negative impacts on revenue growth. Some key factors include:  

Limited Realism: One of the primary restraints on the global virtual tourism market is the limitation in replicating the full sensory experience of physical travel. While VR and AR technologies offer immersive visuals, these cannot fully capture the tactile, olfactory, and auditory aspects of destination, leading to diminished experience for users.

Technology Barriers: The market faces challenges related to technology accessibility and affordability. High-quality VR headsets and devices can be expensive, limiting adoption of virtual tourism experiences, especially in regions with lower economic accessibility.

Content Quality: Inconsistencies in content quality and authenticity can negatively impact user experiences. Poorly created virtual tours or inaccurate representations of destinations can lead to disillusionment among users and reduce willingness to engage with virtual tourism offerings.

Digital Fatigue: As virtual experiences become more prevalent across various aspects of life, users may suffer from digital fatigue. Overexposure to screens and virtual environments could diminish interest in virtual tourism, affecting market revenue growth.

Security and Privacy Concerns: Users may have concerns about the security and privacy of data when engaging in virtual tourism. Data breaches or privacy issues could deter individuals from participating in virtual travel experiences, impacting product adoption.

Environmental Implications: While virtual tourism offers eco-friendly alternative to physical travel, increasing energy consumption associated with VR technologies and data centers used for hosting virtual content may raise concerns about its environmental impact. This could lead to negative perceptions and push for more sustainable practices in the virtual tourism industry, affecting its overall scenario.

What are the Opportunities for Leading Virtual Tourism Manufacturers? 

Companies operating in the global virtual tourism market can leverage various opportunities and revenue streams to drive growth and profitability. Below are some avenues and insights:

Content Development Services: Companies operating in the global virtual tourism market can tap into opportunities by providing comprehensive content development services. This includes the creation of high-quality virtual tours, 360-degree videos, and immersive VR experiences for extensive array of destinations and attractions across the globe. By catering to increasing demand for captivating and engaging virtual travel content, these providers can establish themselves as essential partners for destinations looking to enhance online presence and attract broader audience.

VR Hardware and Software: With rising interest in virtual tourism experiences, there exists substantial opportunity for providers of VR hardware and software solutions. This encompasses the sale and rental of cutting-edge VR headsets, controllers, and software applications specifically designed for virtual travel experiences. These solutions offer travelers access to immersive virtual destinations and adventures, while providers can generate revenue through the sale of VR equipment and software licenses, catering to both individual consumers and businesses seeking to incorporate virtual tourism into offerings.

Educational Partnerships: Collaborative ventures with educational institutions hold immense potential for revenue generation in the virtual tourism market. Virtual tourism providers can form partnerships with schools, colleges, and universities to develop interactive and educational virtual field trips and content. By offering immersive learning experiences, these providers can expand revenue streams while simultaneously contributing to the enrichment of educational programs and curricula, thus solidifying position as valuable educational partners.

Advertising and Sponsorships: Virtual tourism platforms can explore lucrative opportunities in content by incorporating advertising and sponsorships. Partnerships with travel-related brands, airlines, and local businesses can yield revenue through advertising placements and sponsored virtual tours. By facilitating targeted advertising experiences that align with travelers' interests and destinations, virtual tourism providers can create mutually beneficial relationships with advertisers, driving market revenue growth.

Customization and Personalization Services: Enhancing user engagement and revenue potential, virtual tourism providers can offer customization and personalization options to travelers. This involves providing users with the ability to tailor virtual experiences by selecting specific destinations, activities, or themes. By charging for these personalized experiences, providers not only cater to individual preferences but also create additional revenue stream based on the desire for unique and bespoke virtual adventures.

Subscription Models: Implementing subscription-based models can ensure steady and recurring stream of revenue for virtual tourism providers. These providers can offer premium content, exclusive access, or ad-free virtual travel experiences to subscribers. By cultivating loyal subscriber base, providers establish reliable income sources, supporting long-term relationships with customers who value the convenience and enhanced offerings that subscriptions provide. This approach not only generates revenue but also helps providers build sustainable and committed user community.

Region-wise Analysis of Virtual Tourism Market:

Regional analysis of the global virtual tourism market reveals key regions and countries with significant potential. In the global virtual tourism market, various key regions and countries stand out in terms of revenue potential and demand. North America, with its tech-savvy population and strong inclination toward digital experiences, has witnessed significant rise in virtual tourism adoption. The United States, in particular, leads in virtual tourism revenue, driven by demand for immersive travel experiences. Europe also plays vital role, with countries such as Germany and the United Kingdom exhibiting strong preference for virtual tourism. These countries have well-established travel culture, and the virtual tourism market complements desire for exploration. Asia Pacific, led by countries such as China and Japan, is registering rapid growth in the global virtual tourism market. Rising middle-class populations, increasing disposable income, and penchant for digital innovations have supported demand in this region. In addition, the Middle East and Africa, though nascent, are holding potential for virtual tourism, especially as these aim to diversify economies beyond old-style tourism.

North America:

North America dominates the virtual tourism market, with the United States at its forefront. The region's tech-savvy population and developed infrastructure contribute to its substantial market share. Revenue growth is driven by consumer preferences for immersive experiences and virtual travel. Industry growth is evident through collaborations between technology companies and tourism agencies. Initiatives such as virtual tours of national parks and landmarks have boosted demand.


Europe, led by Germany and the United Kingdom, exhibits strong preference for virtual tourism. Market share is significant due to the region's well-established travel culture. Revenue growth is supported by advanced VR technologies and partnerships with travel agencies. Developments include virtual museum tours and historical reenactments, catering to diverse interests.

Asia Pacific:

Asia Pacific, particularly China and Japan, is experiencing rapid virtual tourism growth. Rising middle-class populations, disposable income, and love for digital innovations drive market share and revenue growth. Consumer preference leans towards immersive experiences, supporting industry growth. Developments involve AR-enhanced city tours and partnerships with hospitality providers.

Latin America:

Latin America is gradually adopting virtual tourism. Brazil and Mexico are key players. Market share is expanding as travelers seek safe yet immersive alternatives. Revenue growth is supported by increasing availability of virtual tours. Initiatives include virtual carnivals and cultural experiences, attracting users interested in regional authenticity.

Middle East & Africa:

The Middle East & Africa is emerging virtual tourism market. Market share is smaller but growing. Revenue growth is driven by digital transformation initiatives in the travel sector. Developments include virtual desert safaris and historical reconstructions. Initiatives aim to diversify economies by promoting virtual tourism as complementary sector.

Why is US the Largest Market for North America Virtual Tourism Market

The United States is the largest market for virtual tourism due to various key factors. Firstly, the country has tech-savvy population with high Internet penetration, making it receptive to digital experiences. In addition, the U.S. has well-established travel culture, and adoption of virtual tourism aligns with the consumer preference for exploration and adventure. The country is also home to some of the world's leading technology companies, driving advancements in virtual reality (VR) and augmented reality (AR) technologies, which further support market revenue growth. The ongoing pandemic boosted the shift toward virtual travel, with consumers seeking safe yet immersive alternatives, and the U.S. market was quick to respond, offering wide array of virtual tours and experiences. These factors, along with strategic initiatives by tourism agencies and tech firms, have solidified the U.S. as the largest and most influential market for virtual tourism.

Which Key Trends Drive the Virtual Tourism Sales in Europe?

Europe is expected to register rise in virtual tourism sales, driven by various key trends. Firstly, there is increasing preference for immersive digital experiences among Europe consumers. As technology adoption rates rise, travelers increasingly seek ways to explore destinations virtually before embarking on physical trips. The COVID-19 pandemic has boosted this trend, making travelers more comfortable with the idea of virtual tourism.

In addition, Europe is witnessing continuous advancements in virtual reality (VR) and augmented reality technologies. These innovations enable tour operators to create highly realistic and engaging virtual travel experiences, aligning with consumer demand for authenticity and immersion.

Moreover, collaborations between tourism agencies, cultural institutions, and technology companies are another significant trend. Partnerships lead to the development of enticing virtual travel content, including virtual museum tours, historical reenactments, and guided city walks. These initiatives not only enhance the attractiveness of virtual tourism but also drive sales by providing diverse and high-quality experiences.

Furthermore, rise of sustainable and eco-friendly tourism practices is contributing to the growth of virtual tourism. European travelers, known for environmental consciousness, are increasingly opting for virtual travel as way to explore the world without the carbon footprint associated with physical journeys.

Europe market is witnessing expansion of initiatives that promote inclusivity. Virtual tourism offers accessible travel experiences for individuals with physical limitations, aligning with the region's commitment to diversity and equality. These trends collectively create favorable environment for virtual tourism sales in Europe, with travelers seeking immersive, sustainable, and inclusive travel experiences.

Why is Investment in China and India Key to Growth of the Asia Pacific Virtual Tourism Market? 

Investing in China and India is pivotal to the growth of the global virtual tourism market for various factors. These two Asian giants represent colossal consumer markets with rapidly increasing middle-class populations and increasing disposable incomes. As result, these offer vast user base hungry for immersive digital experiences, making these prime targets for virtual tourism.

In addition, China and India have exhibited remarkable affinity for technology adoption. The prevalence of smartphones and high-speed Internet connectivity has made these well-developed markets for Virtual Reality (VR) and Augmented Reality (AR) experiences. Travelers in these countries are increasingly turning to digital platforms to explore destinations, both locally and internationally, creating substantial demand for virtual tourism.

Moreover, these countries boast rich cultural heritages and wealth of tourist attractions, making these ideal destinations for virtual tourism content creation. Collaborations between local tourism boards, tech companies, and content creators are on rise, resulting in increasing library of captivating virtual travel experiences that cater to diverse interests.

Furthermore, the COVID-19 pandemic has boosted the digital transformation of the tourism sector in both China and India. Concerns about health and safety have prompted travelers to seek alternatives to physical travel, further supporting demand for virtual tourism.

Which Countries in Latin America will be at the Forefront of Growth for Virtual Tourism Providers

Various countries in Latin America offer lucrative opportunities for virtual tourism providers. Brazil, as one of the largest economies in the region, stands out. Its diverse landscapes, including the Amazon rainforest and iconic cities such as Rio de Janeiro, provide ample content for virtual experiences. Furthermore, Brazil's increasing middle-class population and increasing Internet penetration make it prime market for virtual tourism.

Mexico is another promising market in Latin America. With its rich cultural heritage, ancient ruins, and vibrant cities, Mexico offers wealth of virtual tourism content opportunities. The country's popularity as tourist destination, both for domestic and international travelers, further enhances its potential as lucrative market for virtual tourism providers.

Argentina is known for its stunning natural beauty, from the Andes mountains to the vast Patagonian landscapes. This diversity presents appealing virtual tourism prospects. In addition, Argentina's thriving tech sector and the enthusiasm of its population for new technologies create receptive audience for virtual travel experiences.

Colombia is emerging as key player in Latin America tourism. Its diverse geography, including lush rainforests and beautiful coastlines, offers range of virtual tourism opportunities. The country's efforts to promote tourism and digital innovation initiatives make it attractive market for virtual tourism providers.

What is the Outlook on Virtual Tourism Sales in Middle East & Africa? 

The outlook for virtual tourism providers in the Middle East and Africa (MEA) region is marked by mix of opportunities and challenges. While the MEA region has not been at the forefront of virtual tourism, there is increasing potential for expansion. Various factors influence this outlook:

MEA is witnessing the emergence of middle-class population with disposable income and appetite for travel experiences. Virtual tourism can cater to this demographic, offering affordable and immersive alternatives to physical travel.

Rapid technology adoption, especially in Gulf Cooperation Council (GCC) countries and major urban centers across the region, is driving interest in digital experiences. VR and AR technologies are becoming more accessible, paving the way for virtual tourism growth.

The MEA region is rich in cultural and historical attractions, from ancient archaeological sites to modern architectural marvels. Virtual tourism providers can tap into this heritage to create compelling content that appeals to both local and international audiences.

With increasing global focus on sustainability, MEA countries are exploring ways to promote sustainable tourism practices. Virtual tourism aligns with this trend as it offers eco-friendly travel alternatives, which may receive support and promotion from local authorities.

However, various challenges persist. Limited Internet infrastructure in some areas, particularly in rural regions, can hamper access to virtual tourism experiences. In addition, the digital divide remains concern, as not all segments of the population have equal access to technology.

While virtual tourism is still in its nascent stages in the MEA region, it holds promise, primarily driven by increasing middle-class population, technology adoption, and the wealth of cultural and historical attractions. To capitalize on this potential, virtual tourism providers may need to address infrastructure challenges and work closely with local tourism authorities to promote and develop engaging virtual travel experiences in the region.

Leading Virtual Tourism Providers & Competitive Landscape:

The global virtual tourism market is highly competitive, with various players vying for share of the growing virtual travel industry. Leading virtual tourism providers are continually innovating to stay ahead in this dynamic landscape.

Expedia Group: As one of the world's largest online travel companies, Expedia has made strategic moves into virtual tourism. It offers virtual tours and immersive experiences through its platform, catering to travelers seeking to explore destinations digitally before making travel plans.

Google: Google's Street View and Google Earth platforms have been pivotal in offering virtual travel experiences. With its extensive mapping technology and 360-degree imagery, Google allows users to virtually visit iconic landmarks and destinations across the globe.

TripAdvisor: TripAdvisor, well-known travel platform, has incorporated virtual tours and experiences into its offerings. It enables users to browse and book virtual tours, enhancing ability to plan and experience destinations virtually.

The competitive landscape also features emerging startups and tech companies focusing exclusively on virtual tourism content creation, such as YouVisit and Matterport. These companies specialize in producing high-quality virtual tours for various industries, including travel and hospitality.

The global virtual tourism market is characterized by fierce competition among established travel companies and startups. Leaders such as Expedia, Google, and TripAdvisor are adapting to the evolving travel landscape by integrating virtual tourism options into platforms, ensuring they remain at the forefront of this rapidly increasing industry.

Company List:

  • Expedia Group, Inc.
  • Google LLC
  • TripAdvisor, Inc.
  • YouVisit, LLC
  • Matterport, Inc.
  • Oculus VR (a subsidiary of Meta Platforms, Inc.)
  • Airbnb, Inc.
  • Roundme, Inc.
  • Kuula, Inc.
  • 360Cities, Inc.
  • Wanderlust VR, Inc.
  • VeeR VR, Inc.
  • Make You Travel, Inc.
  • Ascape VR, Inc.
  • Unimersiv, Inc.

Research Scope

Report Metric

Report Details

Market size available for the years   


Base Year


Forecast Period       


Compound Annual Growth Rate (CAGR)


Segment covered 

Platform Type, Content Type, End-Use, Technology, and Region

Regions Covered

North America:  The U.S. & Canada

Europe: Germany, The U.K., France, Spain, Italy, Russia, Poland, BENELUX, NORDIC, & Rest of Europe

Asia Pacific: China, India, Japan, Australia & New Zealand, ASEAN, & Rest of Asia Pacific

Latin America: Brazil, Mexico, Argentina, & Rest of Latin America

The Middle East & Africa:  Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, and Rest of MEA 

Fastest Growing Country in Europe


Largest Market

North America

Key Players

Expedia Group, Google LLC, TripAdvisor, YouVisit LLC, Matterport Inc., Oculus VR (a subsidiary of Meta Platforms, Inc.), Airbnb Inc., Roundme Inc., Kuula Inc., 360Cities Inc., Wanderlust VR Inc., VeeR VR Inc., Make You Travel Inc., Ascape VR Inc., Unimersiv Inc.

Market Segmentation:

By Platform Type:

  • Virtual Reality (VR)
  • Augmented Reality (AR)

By Content Type:

  • Virtual Tours
  • 360-Degree Videos
  • VR/AR Apps and Games
  • Live Virtual Experiences
  • Others

By End-Use:

  • Travelers and Tourists
  • Hospitality and Accommodation
  • Cultural and Historical Sites
  • Entertainment and Recreation
  • Education and Training
  • Others

By Technology:

  • 3D Scanning and Imaging
  • Photogrammetry
  • Computer Vision
  • Haptic Feedback
  • Spatial Audio
  • Others

Segmentation By Region:

North America:

  • United States
  • Canada

Asia Pacific:

  • China
  • India
  • Japan
  • Australia & New Zealand
  • Association of Southeast Asian Nations (ASEAN)
  • Rest of Asia Pacific


  • Germany
  • The U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • BENELUX (Belgium, the Netherlands, Luxembourg)
  • NORDIC (Norway, Sweden, Finland, Denmark)
  • Rest of Europe

Latin America:

  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

The Middle East & Africa:

  • Saudi Arabia
  • United Arab Emirates
  • South Africa
  • Egypt
  • Israel
  • Rest of MEA (Middle East & Africa)

Frequently Asked Question

What are the key factors driving revenue growth of the global virtual tourism market?

The key factors driving revenue growth of the global virtual tourism market include increasing consumer demand for immersive digital travel experiences, adoption of advanced technologies such as VR and AR, and rise in tech-savvy travelers seeking safer and more accessible ways to explore destinations.

Which regions/countries register significantly high demand in the global virtual tourism market?

Regions with significantly high demand in the global virtual tourism market include North America, Europe, and Asia Pacific. Countries such as the United States, Germany, China, and Japan are prominent contributors due to large populations, strong tech infrastructures, and culture of travel.

What are the key challenges faced by companies in the global virtual tourism market?

Companies in the global virtual tourism market face challenges such as the need to continually innovate and create engaging content, addressing concerns related to privacy and data security, overcoming infrastructure limitations in certain regions, and adapting to evolving consumer preferences and technologies.

What are the emerging trends observed in the global virtual tourism market?

Emerging trends in the global virtual tourism market include the development of interactive and gamified virtual travel experiences, increased partnerships between tech companies and tourism agencies, the growth of sustainable and eco-friendly virtual tourism practices, and focus on inclusivity to cater to diverse range of travelers.

How are government initiatives supporting revenue growth of the global virtual tourism market?

Governments across the globe are supporting revenue growth of the global virtual tourism market by promoting digital transformation in the travel sector, offering incentives to tech startups and content creators, and launching initiatives that display cultural and historical heritage through virtual experiences. These efforts aim to boost the virtual tourism industry as complementary sector to physical travel.

Please Fill Your Details

Your personal details will remain secure and confidential. Privacy Policy

Recommended Reports

Consumer Goods & Services

Film Tourism Market

Published on : January 2024

Consumer Goods & Services

Halal Tourism Market

Published on : January 2024

Consumer Goods & Services

Dark Tourism Market

Published on : January 2024

Consumer Goods & Services

LGBT Tourism Market

Published on : January 2024